Anand Das Email & Phone Number

Delhi, India

Gurgaon, India

Digital Strategy and Initiatives:  Mapped the industry value chain & identified areas & initiatives for improvement to scale business & unlock value. Acting as a one stop centre to evaluate & drive new digital projects and solutions Led cross functional initiatives resulting in 50% growth in sales qualified leads and 25% increased customer lifetime by implementing CRM for new customers and building a CSAT measurement and management module for retaining existing customers Scaled… Show more Digital Strategy and Initiatives:  Mapped the industry value chain & identified areas & initiatives for improvement to scale business & unlock value. Acting as a one stop centre to evaluate & drive new digital projects and solutions Led cross functional initiatives resulting in 50% growth in sales qualified leads and 25% increased customer lifetime by implementing CRM for new customers and building a CSAT measurement and management module for retaining existing customers Scaled monthly talent acquisition numbers by 3X with no increase in HR team by implementing ATSBusiness Analytics & Project Management: Ongoing responsibilities of Reporting Analytics & Project Management of initiatives owned by the CEO  Built governance module & structured MIS for regular performance tracking & automated it on org ERPBusiness & Operations Planning (ABP, AOP & Strategic Planning for FYs 18-22): Led Daffodil’s org transition to AOP based planning; implemented processes enabling 35% y-o-y revenue growth to 1.3 Bn Designed & drove strategic initiatives like ESOPs and Stock Appreciation Rights policy to enable employees to be growth partners; led build v/s buy decisions & initiatives for improving functional KPIs  Built a Process Improvement team to ensure continuous & iterative improvements to BaU SOPs. Successfully transitioned project management of pre-scheduled activities of senior management Show less

Product Strategy: Successfully pivoted SaaS Based Logistics product built on the MERN Stack from Track & Trace offering to E2E Manufacturing Control Tower Built industry-first offerings to reduce transit damages, enforce OTIF Delivery, ensure visibility & improve related industry KPIs for manufacturing & FMCG companies like Asian Paints & CavinKare Identified & evaluated new segments; built Web & Mobile offerings with 2000 MAUs & Rs. 2.4 Mn ARR Product… Show more Product Strategy: Successfully pivoted SaaS Based Logistics product built on the MERN Stack from Track & Trace offering to E2E Manufacturing Control Tower Built industry-first offerings to reduce transit damages, enforce OTIF Delivery, ensure visibility & improve related industry KPIs for manufacturing & FMCG companies like Asian Paints & CavinKare Identified & evaluated new segments; built Web & Mobile offerings with 2000 MAUs & Rs. 2.4 Mn ARR Product Management: Led the product road mapping to build 3 month, 6 month, 1 year and 3 year view of the product in collaboration with sales and operations. Prioritized user pain points / use cases and associated feature requests based on revenue and customer KPI Followed Agile to redesign UX & flow; Led wire framing and prototyping activities which lead to increase in MAUs from 1200 to 9500 & improvement in daily KPI’s by 3X Show less

Noida Area, India

 Strategy: Building the GTM and product vision, sizing and exploring new market opportunities  Product Mgmt.: Building Enterprise products to deliver contracts & solve business critical problems

Mumbai Area, India

Strategic Initiatives: Designed technical solutions leveraging RIL ecosystem (Reliance University, Jio Mandi & Jio Education) Drove POCs for Jio Education and Jio Mandi with various external stakeholders Drove Mrs. Ambani’s nomination & selection as the first Indian woman to join the International Olympic Committee Project Managed, tracked & ensured stakeholder management of the Mumbai Indian’s IPL team in its successful quest to defending the IPL trophy for the year… Show more Strategic Initiatives: Designed technical solutions leveraging RIL ecosystem (Reliance University, Jio Mandi & Jio Education) Drove POCs for Jio Education and Jio Mandi with various external stakeholders Drove Mrs. Ambani’s nomination & selection as the first Indian woman to join the International Olympic Committee Project Managed, tracked & ensured stakeholder management of the Mumbai Indian’s IPL team in its successful quest to defending the IPL trophy for the year 2016Growth Strategy and Planning: Analysed areas of strategic & organic growth for RIL’s prospects in Telecom, Retail & Petrochemicals Analysed M&A opportunities for inorganic growth & prepared associated term sheetsExecutive Support: Prepared concept notes & strategy documents for Mr. Ambani on Telecom’s impact on Society and future of work Facilitated communication creation with agency support for public appearances for RIL’s chairman, Mr. Ambani and for landmark events like Jio’s public launch event, RIL’s AGM – 2016 etc. Show less

New Delhi Area, India

Sales Growth and Account Management: Delivered revenue of Rs. 4 Bn. from 50 accounts, 15% y-o-y revenue growth by improving inventory mgmt. for critical customers Increased market share despite price differential and perceived lower qualityNew Product Development: Improved RIL’s PVC offering by identifying customer pain points of low glossiness for wires & cables customers & launching and placing new grades to address them

Mumbai Area, India

Digitizing and Automating Business Processes Delivered 2 year delayed project for digitizing manual processes within 6 months by establishing communication matrix, identifying stakeholders and building a single source of truth Built industry first system for land acquisition for CBM business in an automated & auditable mannerProduct Management: Identified & documented user journey & prioritized requirements to drive implementation Ensured ‘Go-Live’ support; oversaw… Show more Digitizing and Automating Business Processes Delivered 2 year delayed project for digitizing manual processes within 6 months by establishing communication matrix, identifying stakeholders and building a single source of truth Built industry first system for land acquisition for CBM business in an automated & auditable mannerProduct Management: Identified & documented user journey & prioritized requirements to drive implementation Ensured ‘Go-Live’ support; oversaw user creation, system adoption & final handover to BaU team Built the Product Roadmap, detailing out the scope of the system as well as subsequent improvementsOrg and Process Design: Strategy Team member responsible for org structure design & business process mapping to power transformation initiativeSystem Implementation and Project Management: Responsible for driving adoption of new processes & systems in RIL’s P2P, RLM, O2C & H2R processes Received project award for faster than expected completion of project Show less

Mumbai Area, India

 Received Pre Placement Offer from Reliance Industries Ltd. for excellence in performance Worked on organizational model for RIL E&P with team of 10 employees and 2 consultants Saved 40 man hours of the consultants in the team leading to overall cost savings of US$ 15000

Pune Area, India

 Part of the Products Incubation and Engineering Division  Worked on the Microsoft Business Intelligence Suite Helped in the development of a SaaS based B2B Supply Chain Visibility product

Pgdm, Management, 6.02/9 (Cgpa)

Activities and Societies: Sponsorship Head - Team Census (Experiential Marketing Club) Member - Marketing blog themarketers..

B. Tech, Computer Science

Activities and Societies: Tech Fest Organizer, Database Researcher, Co-Founder

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