Muse Co. (Formerly Qanect) is a fully integrated marketing and communication agency based in Europe, North Africa and the Middle East. With expertise in brand strategy, marketing, communication, design, public relations, digital, publishing and event management, MUSE has achieved a lot since opening in 2011, evolving to help businesses realise the potential of their most valuable asset – their brand.We have offices across EMEA, in the UK, Monaco, UAE, KSA, Qatar and Egypt.Working across a variety of sectors including Government, Hospitality & Tourism, Banking & Finance, FinTech, Insurance, Education, Charity, Retail, Events, and more, our winning combination of strategic planning, creativity and technology enables us to deliver original ideas, tangible business opportunities, sales acceleration and growth, as well as communication infrastructure and compelling brand experiences for our clients.LET US INSPIRE, DISRUPT, DRIVE & ELEVATE YOUR BRAND. TOGETHER.

Fully integrated communications agency. My main client is Ooredoo Group and Ooredoo Qatar. Working on major campaign launches including TVC, Outdoor, internal comms and digital.

Leading on all marketing communications for the Qtel's FTTX launch, including, event marketing, activation, retail visual merchandising, digital, outdoor and BTL activities. Also leading strategy for creative concept and advising roll-out of IPTV.

Lead marketing communications, brand, concept, strategy and implementation for Qtel's consumer loyalty programme, Nojoom, which led to winning best brand at the Telco World Middle East Awards. Also assisted in refining the communications roll-out for Wataniya's loyalty programme in Kuwait. After executing a highly successful launch, my role evolved into Programme Manager, overseeing all the consumer comms, managing operations, assisting in partner strategy and recruitment, updating and implementing new and evolved business rules and system functionality.