Being focused on product marketing and content strategy at Robinhood, I leveraged my expertise to drive significant growth and enhance user engagement through strategic initiatives and data-driven insights. Here are some of my key achievements:Revitalized Brand Engagement: Spearheaded comprehensive audits across owned platforms and competitors, resulting in a strategic overhaul that boosted brand growth by 150% within one year.Unified Growth Strategy Execution: Collaborated with cross-functional teams to integrate growth strategies, content promotion, and performance optimization, achieving a unified 20% increase in overall growth performance quarter-over-quarter.Maximized Marketing ROI: Refined performance marketing budgets and engagement KPIs, adapting to platform and algorithm changes, which enhanced campaign efficiency by 30% and reduced costs by 25%.Collaborated across departments: To build content and social teams that executed creative campaigns from a product growth lens. Enhanced Financial Literacy Engagement: Developed targeted audience segments and influencer campaign strategies focused on financial literacy, leading to a 40% increase in user engagement and a 25% uptick in content virality.Streamlined User Acquisition: Managed strategic partnerships and executed go-to-market strategies that accelerated user acquisition by 200% and improved adoption rates by 35%.Innovated Reporting Mechanisms: Created dynamic reporting dashboards for audience segments and product performance channels, enhancing decision-making speed and accuracy by 50%.Optimized User Experience: Defined and measured user stories and optimized adoption funnels, resulting in a 45% improvement in user journey satisfaction and a 30% increase in conversion rates.These achievements underscore my commitment to leveraging product marketing and content strategy to not only meet but exceed growth targets and user engagement objectives at Robinhood.

Digital Strategy, Transformation, Oversight, and Management

In my role as an E-Commerce Product Manager at Essence.com, I played a pivotal role in launching and scaling Essence Marche (Shop Essence), an innovative e-commerce platform designed to promote and sell products from women of color, including notable brands like Honey Pot. Here are the key achievements from this initiative:E-Commerce Platform Development: Led the design and implementation of the main website infrastructure for Essence Marche, resulting in a robust e-commerce platform that supports hundreds of products from women of color.Team Leadership and Development: Recruited and onboarded a dedicated team of professionals to manage site operations, product listings, and customer service, enhancing operational efficiency by 40% within the first six months.Logistics System Innovation: Engineered a custom product and logistics system capable of seamlessly handling orders and fulfilling purchases, which supported a 300% increase in order volume within the first year.CRM Integration for Enhanced CX: Implemented CRM integrations to streamline customer intake and experience, achieving a 25% improvement in customer satisfaction scores and a 15% reduction in response times to customer inquiries.Multi-Channel Product Integration: Successfully integrated Essence Marche with three main product channels—Essence.com, Essence Magazine, and Essence Festival—doubling the platform's visibility and contributing to a 50% increase in traffic and sales from these channels.These accomplishments reflect my comprehensive approach to e-commerce development, from technical infrastructure and team building to customer experience and multi-channel marketing, driving significant growth for Essence Marche and supporting the success of women of color in the e-commerce space.

In response to Weight Watchers' strategic pivot towards wellness, I spearheaded a comprehensive overhaul of audience engagement and digital strategy to align with holistic wellness goals amidst competitive pressures. My role was instrumental in enhancing the brand's internal growth processes and engaging more effectively with our audience. Key achievements include:Insights and Analytics Transformation: Developed and implemented a robust insights and analytics reporting framework that led to a 20% increase in audience engagement by identifying and leveraging key audience behaviors and preferences.Market Research Leadership: Conducted extensive market research that informed a strategic shift, resulting in a 15% uplift in new member acquisition by aligning offerings more closely with market demands.Audience Persona Optimization: Refined and optimized audience personas, enhancing targeted marketing efforts and contributing to a 25% improvement in marketing campaign conversion rates.Social Media Strategy Revamp: Overhauled social media strategy, driving a 30% growth in followers and a 50% increase in engagement rates through targeted content and strategic influencer collaborations.Influencer Campaign Enhancements: Streamlined influencer campaign processes, boosting campaign ROI by 40% through more effective influencer partnerships and content strategies.Holistic Digital Strategy Execution: Integrated a holistic digital strategy that synchronized online promotions across channels, achieving a unified brand message and a 20% increase in cross-channel engagement.Customer Database Insights: Analyzed customer/client databases to deepen understanding of customer personas, leading to a 10% increase in customer retention through personalized marketing initiatives.Channel Strategy Optimization: Optimized channel strategy across social, web, and email, resulting in a 15% increase in overall digital footprint and a 20% uplift in lead generation.

In my tenure as the Head of Marketing and Growth Lead at Artnet, a pioneering force in the art industry since the 80s known for its comprehensive pricing, trend data, and news, I spearheaded the development and management of our in-house marketing and social teams across the United States and Europe. My role was instrumental in operationalizing Artnet's vision through strategic training, implementation, and audience growth initiatives across its four main product channels: Artnet Auctions, Artnet Gallery Network, Artnet News + (Paid Editorial and Market Research), and Artnet Price Database.Operational Achievements:Digital Process Streamlining: Led the streamlining of all internal digital-focused processes, enhancing efficiency and coherence across marketing and editorial teams.Team Development and Management: Built and managed dynamic in-house digital and social media teams, fostering a culture of innovation and collaboration that aligned with Artnet's strategic goals.Holistic Digital Brand Strategy: Developed and launched a comprehensive digital brand strategy, integrating Artnet's diverse channels to present a unified brand voice and identity.Advertising Partnership Management: Managed integrated advertising partnerships, creating synergistic relationships that leveraged Artnet's unique position in the art and technology sectors.Additional Responsibilities:Insights and Analytics: Directed insights and analytics reporting, providing strategic data to inform decision-making and strategy adjustments.Team Structure and Communication: Optimized team structure and communication, enhancing internal collaboration and efficiency in meeting brand KPIs.Channel Strategy Optimization: Led the optimization of channel strategies across social, web, and email, ensuring cohesive and effective audience engagement.

Expanded on role as Digital Director. Managed: Marketing and Social TeamsManage yearly budgets for brand growthManaged Front end product developers

Building Digital & Social media teams & formulating initial Digital Strategy for the Revolt TV brand. Additionally, implementing the social media strategy & audience development / growth models on Revolt TV digital properties. Other duties included digital content marketing focused on Web site traffic growth management of digital advertising and development vendors. - Digital Strategy for Revolt.tv - Social media strategy & audience growth- UX / UI on Revolt TV digital properties- Brand development, web site traffic growth, web site UI and advertising Optimization. Digital Design, SEO/SEM, Project Management, Advertising Campaigns, Digital Marketing Solutions

- Google + Client / Brand Development & website integration. - Supporting and Managing all creative and Digital development initiatives.- Develop and deliver thought leadership, Creative & (Digital) development solutions - Define effective and innovative digital strategies- Inventory and build compelling client digital profiles across all platforms- Identify optimal development opportunities & recommend innovation opportunities to Account Managers to upsell to clients- Assist in business development- Development and Creative resource- Identify, supervise and manage freelance creative resources- Facebook Open Graph Development- Facebook Media Buying Strategy- Social Advertising- Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.Digital Design, SEO/SEM, Project Management, Advertising Campaigns, Digital Marketing Solutions

Works with Digital Sales team, Marketing and Sales staff to develop and execute revenue generation web-based programs. Ensure a top quality online experience for the users (client expectations, User functionality, relevance to audience and ease of navigation) for all client campaigns.Managed SEO, SEM and Keyword Traffic for 3 websites and Client Micro-sites. Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.Strategic Consulting, including business plan & sales strategy development.

Design and Created Mock-ups for outdoor advertisements used to Promote and Brand clients products and services. Also consulted in the conceptualization and execution of interactive displays and function.

Freelance Graphic Design Artist and consultant. Providing Free design services at a fair and unequal rate. I provide the best quality work on the market with extremely competitive prices.

Managed Digital and Print Media designs for cross company clients. Also planned and implemented marketing and advertising campaigns state and territory wide.

Created Graphic materials and editing images for marketing materials and print promotional Items.

Worked as an RA in the Dorms On Livingston campus Rutgers university.

In charge of rendering architectural auto-CAD files into 3D animation, Renderings, and layouts. featured projects such as 800 Main street, Belmar , NJ. And the Keansburg , NJ board walk design.