Anupam Dasgupta work email
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Anupam Dasgupta personal email
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Founder of StratAnalyze - growth partner for digital SMEs and Startups via insightful solutions in the area of marketing, strategy, sales, and training. Founder of The Curated Circle - an ever-growing showcase of startups. The aim is to curate startups and their perspectives on success, failure, inspiration, motivation and more. The venture also assists SMEs and Startups through mentoring and marketing initiatives.Anupam is an analytical, innovative, and results-focused marketing and strategy leader with a track record of enabling exponential growth for digital businesses. He has 2 decades of experience across India, USA, UK, Singapore, Germany, Malaysia, and Sri Lanka. In addition to his senior executive positions in full-time roles, he has also served as a fractional CEO and fractional CMO for growing businesses* Recognized as “Most Influential Martech Leader” at World Marketing Congress 2017, 2018, 2019 & 2022, 2023, 2024* Member of Editorial Steering Committee Board for Airport Focus International magazine. * Authored business articles for The Economic Times, Silicon India, ACI, Airport Focus, and others. * Featured in SaaSpirin interview as SaaS marketing leader in 2021. * Featured in Corporate Vision Magazine, UK as "Corporate Game Changer". * Speaker at industry forums including GCR Airport IQ Conference 2019, USA, Airport Modernization Summit 2019, India* Panelist at industry events including World Marketing Congress 2018, 2019, and 2022.* Featured in Parking Network industry capsule as GrayMatter’s spokesperson. * Speaker at 5th Global Digital Marketing Summit 2022, Texila American University.* Published author with works including fiction and business articles. Featured in Times of India, The Hindu, New Indian Express, and Deccan Chronicle for literary pursuits.Academics from premier institutes including MBA from IIM Indore (full-time regular MBA with CAT 98.5 percentile) & B.E. from Jadavpur University.
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Founder And CeoStratanalyzeBengaluru, Ka, In
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Founder & CeoStratanalyze 2023 - PresentBangalore, Karnataka, InStratAnalyze is a growth partner for digital SMEs and Startups delivering solutions in the areas of marketing, strategy, sales, and training. Real solutions, real impact, every single time.StratAnalyze has been successfully serving clients in Europe, USA, Singapore and India across industries including software products & services, D2C and FMCG. At StratAnalyze, customer success is our primary performance metric.True to its purpose, StratAnalyze has worked on engagements ranging from strategy to execution. These include Executive Coaching, Business Planning, Branding, Go-to-Market Strategy, Product Positioning, Demand Generation, Content Strategy and more. We have also provided Fractional CEO and Fractional CMO services to our clients.
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FounderThe Curated Circle 2023 - PresentThe Curated Circle - an ever-growing showcase of startups. The aim is to curate startups and their perspectives on success, failure, inspiration, motivation and more. The venture also assists SMEs and Startups through mentoring and marketing initiatives. -
Chief Strategy And Marketing OfficerNew Street Tech 2022 - 2023Bengaluru, Karnataka, In- Headed Marketing for the company (a blockchain based Fintech)- Fundraising via new and existing investors- Designing employee empowerment program- Key account management planning- Anchoring all CEO Office initiatives -
Vp Of MarketingQuintype Technologies 2020 - 2022Monroe, New Jersey, Us• Heading Marketing and Inside Sales• Created GTM Strategy across geographies and channels (inbound, outbound and partner channels) and driving execution of the same• 200% + achievement of demand generation KPIs in 3 successive quarters• Enabled high achievement versus quarterly sales targets (95% +)• Engineered entry into new markets including Singapore and Canada• Revamped product marketing approach and plan • Driving industry engagement and thought leadership through webinars and events• Introduced intent data led outbound campaigns -
Vice President - StrategyGraymatter Software Services Pvt Ltd 2018 - 2020Bangalore, Karnataka, In• Created new product GTM strategy (CPRM and Store Sense)• Created pricing models for SAAS products• Conceptualized and engineered new market entry • Devised and overseen positioning, messaging, and targeting for all offerings• Devised sales & marketing planning framework to enable goal setting• Heading marketing & communication for the organization• Won marquee accounts for the organization through sales effortsHeading marketing and communication for all business lines of GrayMatter including Store Sense, CPRM, SkyEdge, Scan2Fly, Airport Analytics, Finance Analytics, Insurance Analytics, SAP, Qlik, Pentaho, Data Science. KPIs of Demand Generation and Branding.Overseeing partnerships for GrayMatter with product principals including SAP, Qlik and Looker as well as services partners like GBC, Unisoft, Reliable, Avows etc. Also taking care of strategic/special initiatives across the business. -
Vice President - Business Development | Member Of Editorial Board, Airport Focus Magazine, UkGraymatter Software Services Pvt Ltd 2016 - 2018Bangalore, Karnataka, InHeading marketing and communication for all business lines of GrayMatter including Airport Analytics, Finance Analytics, Insurance Analytics, Manufacturing Analytics,SAP, Pentaho, Data Science.Overseeing key partnerships for GrayMatter including Microsoft, SAP and Qlik. Secured key accounts in UK, Singapore and India through field sales activitiesMember of Editorial Steering Committee Board for Airport Focus International magazine.
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Director - Business DevelopmentGraymatter Software Services Pvt Ltd 2014 - 2016Bangalore, Karnataka, InHeading marketing and communication for all business lines of GrayMatter including Airport Analytics, Finance Analytics, Insurance Analytics, Manufacturing Analytics,SAP, Pentaho, Big Data. Managing key partnerships for GrayMatter including Microsoft and SAP. End-to-end responsibility from strategy to execution to achieve the key objectives of marketing, namely, branding and lead generation. Heading a team consisting of marketers and specialists for SEO, Social Media Marketing, Designing, Web Development. Overall marketing plan Articulating Value Proposition and Key Messaging Defining product roadmap e.g., cloud offering for analytics product, business case,pricing and positioning for the same Driving content creation (websites, case studies, blogs, landing pages, videos, demos, brochures, infographics) Driving lead generation (SEO, content catering to sales cycle stage and buyer persona, apt usage of call-to-actions,forms etc.) Overseeing lead management (segmented contact lists, dissemination of customized content to nurture leads) Overseeing partner alliances with SAP, Microsoft, INFORM and others ROI driven social media marketing strategy across channels like LinkedIn, Twitter, Google+, YouTube, Slideshare Managing e-mail campaigns Speaker for webinars conducted in conjunction with SAP and Microsoft Anchoring and driving events across the globe Managing PR and communications - publications with SAP, Airports International, NASSCOM, CIO Review, Airport Focus, Helsinki Hub etc.Key Achievements• 300% y-o-y increase in qualified leads• 250% y-o-y increase in website traffic• Top 10 ranks in google through SEO and content optimization • Increased following on LinkedIn by 250% y-o-y and on Twitter by 400% y-o-y
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AuthorFiction Novels (Leadstart Publishing, Omji Publishing) 2011 - 2017Author of couple of novels (www.anupamdasgupta.com)1) Anupam’s debut novel, “Salsa” was published in 2013. Salsa was re-published as “Salsa – World is a Small Place” in 2014. The book was featured in leading Indian dailies like The Times of India, The New Indian Express, The Hindu and Deccan Chronicle. Besides leading bookstores and online portals, the book was also featured in national book fairs in Delhi, Kolkata, Ghaziabad, Bhubaneshwar, Jaipur.2) “From Yesterday” is Anupam’s second novel and was released in 2017. The book received good reviews from national and international book reviewers.
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Head - Marketing And PresalesVisual Bi Solutions Inc 2013 - 2014Plano, Texas, UsMarketing- Overall marketing plan Managing content creation (blogs, landing pages, videos, demos, brochures) Driving lead generation (SEO optimized content, content catering to sales cycle stage and buyer persona, apt usage of call-to-actions,forms etc.) Overseeing lead management (segmented contact lists, dissemination of customized content to nurture leads) Managing Social Media Marketing - engaging social influencers, keyword based monitoring of twitter streams, publishing and monitoring on LinkedIn, Twitter, Google+, YouTube, Slideshare Managing e-mail campaigns, webinars and events Hubspot certified marketerPresales - Creating and reviewing proposals, bid management, sales collaterals (presentations, demos, POCs, case studies, business case) Creating consulting frameworks, ROI calculators, evaluation matrices, architecture diagrams Conceptualizing and driving story boards for sales pitches, demos and PoC's Conceptualized and created process maps and KPIs for specific industries and functionsKey Achievements• 150% increase in qualified leads, 100% increase in traffic• Presales efforts enabled key wins of TCV $2Mn+ in US • Increased following on LinkedIn by 200% -
Manager - Commercial (Pricing, Marketing And Sales Operations)Sqs Bfsi India 2010 - 2013Paris, Fr• Managing Marketing, Global Sales Operations, Pricing, Contracts and Sales Analytics.• Managed a team of 8 comprising of assistant managers, leads, senior executives and executives. • Enabled increase in topline by over 100% in a span of 3 years• New market entry especially in Asia & ANZ• Awarded stock options as recognition of being a part of a key group of employees -
Client Solution ManagerWipro 2008 - 2010Bangalore, Karnataka, In• Managed end-to-end IT outsourcing deals as presales anchor with complete responsibility and accountability on solution & commercials. Responsibilities also included strategic and tactical marketing tasks. Led teams of 3-4.• Won multi-million-dollar deal for Wipro with leading Insurance MNC• Contributed towards securing multi-million-dollar deal with a Real Estate major• Certificate of appreciation from CXO level for customer centricity initiative -
Functional ConsultantInfosys Technologies 2005 - 2007Bangalore, Karnataka, In• Subject Matter Expert (SME) for SAP RE-FX, SAP FI/CO and SAP BW.• Key contribution as SME & onsite lead for leading telecom account at St Louis, USA.• First employee at Infosys to be nominated for SAP RE-FX training at SAP Malaysia.• Sales & marketing support towards winning SAP deal with global telco major• Instrumental in building SAP Real Estate practice within Infosys -
Member - Global Leadership CadreTech Mahindra 2005 - 2005Pune, Maharashtra, In Created sales pitches and collaterals for Business Intelligence function BI Consultant for a data mining project (Churn Analysis) for BT Retail -
Software ConsultantPricewaterhousecoopers 2002 - 2002GbRequirements gathering, gap analysis, design, coding and testing for a Data Warehousing project for an Indian MNC in the FMCG spaceProposal creation for leading telecom company
Anupam Dasgupta Skills
Anupam Dasgupta Education Details
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Indian Institute Of Management, IndoreFinance -
Jadavpur UniversityChemical Engineering
Frequently Asked Questions about Anupam Dasgupta
What company does Anupam Dasgupta work for?
Anupam Dasgupta works for Stratanalyze
What is Anupam Dasgupta's role at the current company?
Anupam Dasgupta's current role is Founder and CEO.
What is Anupam Dasgupta's email address?
Anupam Dasgupta's email address is an****@****r.co.in
What schools did Anupam Dasgupta attend?
Anupam Dasgupta attended Indian Institute Of Management, Indore, Jadavpur University.
What are some of Anupam Dasgupta's interests?
Anupam Dasgupta has interest in Children, Arts And Culture, Education, Economic Empowerment.
What skills is Anupam Dasgupta known for?
Anupam Dasgupta has skills like Crm, Business Development, Business Intelligence, Management, Team Management, Strategic Planning, Analytics, Pre Sales, Strategy, Consulting, Pricing, Business Planning.
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