Dasha Baranova Email & Phone Number

New Zealand

Have you ever felt tired of low quality eyeshadows or annoyed at having to purchase a whole palette of colours you already have, just to get the one you like…We sure have, which is why we started Question Beauty!To bring you the freedom of choice, pick what you want when you want it, without paying for a whole bunch of what you already have.To bring you the best possible quality, with the most unique and mesmerising shifting colours.To inspire creativity and encourage people to embrace colour in their everyday lives.All while ensuring that our products are Cruelty free, Vegan, and Mined Mica free.We wanted to question the way things are currently done because we believe you deserve more value in your products. Are you ready to start using the makeup that will get compliments every time?

• Managing a diverse portfolio of accounts spanning industries such as hospitality, ecommerce, and tech.• Leading strategic client engagements, identifying and pursuing new business opportunities through pitching and relationship-building. • Developing and implementing tailored channel and brand strategies to align with client goals.• Managing the end-to-end client onboarding process, ensuring seamless transitions and clear communication.• Executing always-on organic social media campaigns, maintaining consistent brand presence across platforms.• Managing in-house ad buying across Meta, TikTok, and LinkedIn, optimizing paid social campaigns for maximum ROI.• Acting as a key client liaison, ensuring all marketing initiatives were aligned with client expectations and industry best practices.

Auckland, New Zealand (Hq)

• Leading the digital marketing strategy for the Fonterra Brands NZ Beverages portfolio, focusing on Anchor, NZ’s #1 FMCG Brand. • Leading 3 YP Digital Strategy, I plan and implement digital best in class brand/consumer experiences and campaigns across all digital touch-points to transform Anchor into a digital 1st brand. • I lead social and digital media delivery across the brand portfolio (spread across 13 categories and 120+ SKUs) – being the social advocate and driver of excellence.• Managing the relationships with the agency village, I ensure efficient workflows are established to drive high quality deliverables and efficient costs, driving higher ROI. • I create and manage the content calendar and implementation, working closely with the Media, Digital and Creative agencies across social (including paid media) and website, fuelled by the voice of the consumer and social listening. • Working alongside creative and performance agencies, I lead the digital strategic direction, ensuring the right platforms, tools and resources are in place. • I ensure insightful measurement & reporting is used to optimise performance. I share these insights with relevant stakeholders and develop reporting and insights for all activity for continuous learning and improvement of the wider team.

Auckland, New Zealand (Hq)

• Leading the national digital marketing strategy, I act as an in-house paid digital agency, planning, tracking and executing Flo & Frankie’s full digital marketing budget, delivering over 12M monthly impressions and a consistent ROAS of over $7.5 on social, as well as consistently driving awareness for 15 brick and mortar stores. • Executing and optimising all digital campaigns across Facebook, Instagram, Google, TikTok and Pangle, driving Brand Awareness, Revenue Growth and E-commerce Profitability.• Providing ideas and direction for best-in-class content while driving constant learning and team upskilling to achieve the best results in the paid social space. • Providing regular performance reporting to celebrate the success of campaigns and generate actionable insights to drive constant improvement.• Facilitating team education through regular learning sessions. • Working closely with the marketing and executive teams to prioritise objectives and performance targets delivered through Digital Marketing.• Keeping the team up to date with new opportunities and advertising channels, as they are released, to stay ahead of competition in the digital space.• Consistently advocating for the digital-first mindset.

Auckland, New Zealand (Hq)

• My employer, FAB Group, is the umbrella company for Caci (NZ’s Largest skincare clinic network), Skinsmiths and Murad (sole distributor in NZ). • Overseeing all areas of Digital and Trade marketing, I continuously drive revenue growth and brand awareness through omnichannel campaign success.• Leading the relaunch and rebrand of “Skinsmiths” globally and driving the NPD finalisation and future pipeline with the product team. • Working closely with external contractors to build a full communications strategy and brand playbook for the new brand. • Leading and overseeing the full photography, videography and content creation process for the new brand. • Creating a best-in-class ecommerce experience for my portfolio to ensure a successful Local & Global rollout, including both owned channels and Amazon UK.• Planning and executing a full automated e-commerce customer journey for both brands. • Utilising data to drive insights and identify opportunities and challenges to develop and implement growth initiatives to support delivery of the portfolio financial shape, while managing and re-directing underperforming brands, products, and ranges.• Leading the creative and media planning for the portfolio, I work with the Marketing Coordinator and Graphic Designer to create best in class digital assets and work closely with a media agency to execute on monthly and annual plans.• Copywriting for Social Media, EDMs and website content. • Working closely with partners and staff in Caci Clinics, I plan and execute best-in-class merchandising standards to improve brand presence and drive sales.• Managing relationships and executing partnerships with external stakeholders, including the board of directors, agencies, contractors, content creators, influencers, PR brand partners and more.• Analysing and reporting on campaign results to inform further activity and drive continuous results.• Leading NPD Trial studies across 7 products and 100+ participants.

Auckland, New Zealand (Hq)

• Reporting to the Global Marketing Director, I support the strategic direction, asset and content planning and production, write global marketing plans and global sell-in presentations of new products.• Acting as the primary brand lead for a portfolio of 6 brands, I write global yearly brand and activation plans, ensure a clear vision for these brands, oversee all areas of marketing and continuously drive brand growth through campaign success by setting the global marketing strategy, budgets and deliverables.• I plan and execute multi-pronged complex marketing campaigns across the brand category, sold in over 480 retailer names worldwide. • I write full-year Media and Trade Marketing Plans across the Australia and New Zealand markets, and work with the in-house Performance Marketing team to execute the omni-channel campaigns across YouTube, Instagram, Facebook, TikTok, Google and various marketplace platforms.• Keeping up with a fast-paced environment and ever-changing trends in the Toys Industry, I work to drive innovative and commercially-viable marketing of brands in the Girls category. • Working collaboratively with local teams, we drive best in class localisation and execution across key global markets.• I manage relationships and execute partnerships with external stakeholders, including content creators, PR brand partners and agencies.• Working closely with the commercial and NPD teams, as well as retailers, to develop new innovative and evergreen products.• To bring the brand storytelling to life, I oversee content production, optimise content for organic social, paid social, website, PR, internal and external communications, influencer strategy and more.• I analyse and report on campaign results to inform further activity and drive continuous results.

Auckland, New Zealand (Hq)

• Reporting directly to the Global Marketing Director, I am responsible for developing the structure, processes and templates for the International Customer Service and Community Management team.• I directly manage a team of 4 international Community Managers and Customer Service agents and oversee the process of hiring, training, development and integrating the new team into the company culture of efficiency, refinement and improvement.• Analysing the trends within our communities, I work closely with the rest of the marketing, digital and NPD teams to improve our social platforms by facilitating engagement and growth.• By outlining the communication flow, responsibilities, processes, templated, documents, platforms, tools and strategies, I establish easy, fast and reliable connections between the various teams within the business.

Auckland, New Zealand (Hq)

• Managing a community of 1,450,000+ people across all of Zuru’s social media channels.• Planning and implementing social media and communication campaigns to align with marketing strategies, raising customer engagement by up to 182%.• Providing engaging text, image and video content for social media accounts• Engaging with an organization's publics - advocating the brand on social networks and connecting with potential clients.• Responding to comments and customer queries in a timely manner.

Auckland, New Zealand

• Designing and executing marketing multi-channel campaigns in the Beauty and Appearance Medicine industry.• Running digital campaigns, using Facebook Business manager and Google Analytics to analyse past promotional activity. • Engaging in email marketing to ensure customer retention and engagement.• Managing multiple social media platforms, including designing and execution of content for a chain of Beauty Salons. • Working with external partners, such as Influencers and agencies to drive brand exposure.• Event planning to engage with our community and build strong partnerships, ensuring continuous business growth.

• Communicating with clients to book appointments and understand their requirements.• Working quickly and accurately in time-pressured conditions.• Performing makeup application, eyelash perms, and other cosmetic services as requested.• Marketing of services online and through social media.

Auckland, New Zealand

• Building an online business through social media as the primary form of advertising• Managing social media platforms such as Facebook, Twitter and Instagram• Quickly connecting with people from all over the world• Designing content to best resonate with the demographics of the viewers based on the platform analytics• Using statistics and platform analytics to design and execute posts and promotions• Engaging in Influencer marketing - working with Influencers with a following of 1,000 – 1,000,000.• Developing and implementing social media strategies to best fit the algorithm of the platform• Creating ads and working on promoting products• Working and collaborating with other artists, as well as various venues and art shows• Delivering quality services consistently to ensure customer satisfaction

Auckland, New Zealand

• Designing and execution of content to best resonate with the demographics of the viewers• Working with current and potential collaboration partners, quickly connecting with people from all over the world• Creating ads and working on promoting products and services using social media• Communicating with the potential customers to provide personalised communications• Using and reflecting on the analytics of the campaigns• Attending events to represent StudentCard