Dasha Ermak Email & Phone Number

Toronto, Ontario, Canada

- Manage and lead the overall Microsoft business at CDW ($300M+). Responsible for the continuous growth of the business through various go-to-market initiatives – sales enablement, social and digital marketing, and customer events contributing to a growth of 12% YTD.- Successfully launched a service focused SPIFF for sales enablement contributing to a growth in workshop adoption, resulting in 15+ customers participating in workshops. - Lead for driving device refresh growth for Microsoft OEM and Windows 11 through various initiatives including customer events and sales enablement resulting in an overall growth of devices refreshed of 12% YoY. Approved for additional funding in the new fiscal year after great results (~$1M USD)- Continued collaboration with various other vendors on go-to-market activities, including HP, Dell, Lenovo, Apple, and Silicons such as Qualcomm, Intel, and AMD.

Toronto, Ontario, Canada

- Managed the Microsoft OEM “Strategic Refresh Investment” program ($1.3M USD investment) to grow the Windows 11 business by 20% while collaborating with MNA and Silicon partners such as Dell, Lenovo, HP, and Intel. Launched various go-to-market initiatives including sales enablement, digital marketing, and nationwide customer events, leading to exceeding the Windows 11 device target in Q3 and Q4 2023 (136% and 106%). - Responsible for driving revenue and device growth for Microsoft OEM, Microsoft Teams Rooms, and Microsoft Surface in key strategic markets including enterprise, mid-market and SMB across Canada resulting in an overall growth of 5% YoY. Executed a Microsoft Surface SEO program that increased online sales by 7% YoY.- Launched a targeted OEM agnostic integrated campaign retargeting customers that expressed interest in Windows 11 Pro, including digital, social, and a targeted email sent out to 1400 unique accounts with an “Act Now” propensity score, contributing to the 40,882 devices refreshed in FY24 Q1. - Collaborated on a multi-vendor Win Back Campaign for Windows 11 Device refresh including SPIFFs and a Focus Day resulting in 200+ territory customers refreshed, and 6 Enterprise customers refreshed

- Led and executed strategic internal and external go-to-market initiatives and collaborated with sales teams which led to a growth of 13% YoY in the Microsoft Surface business.- Managed the Microsoft Surface product line. Applied subject matter expertise within the product line to create tailored offerings for customers and go to market execution. Provided resources and tools for sales organization tailored for each vertical, industry, and region.- Oversaw vendor relationships by providing timely information and comprehensive reporting. This proactive approach ensured strong partner relations and contributed to driving business success. Collaborated with 5+ vendors on go to market initiatives, including, Acer, Asus, Honeywell, and Zebra.

- Responsible for creating an e-commerce presence for 30+ small businesses from the local communities during the COVID-19 pandemic.- Took direct initiative in managing relationships between the vendors (Shopify, Google, Mastercard, and Facebook) and small business owners, resulting in 21% more businesses graduating the ShopHERE program - Utilized advanced excel functions (VLOOKUP, index-match, and pivot) to ensure organized flow and operational efficiences, which allowed for a detailed, analytical, and creative approach towards handling data- Revised SEO with an increase of 11% in traffic, Google analytics, Google Ads, Facebook Ads, and Instagram for Business Strategies.

Toronto, Ontario, Canada

Ibba, Business

Bachelor Of Business Administration - Bba

Studied abroad on an exchange program

Education record