Dasha Ferrari Email & Phone Number

Geneva, Switzerland

Coordinating marketing & communication in the scope of the European expansion of the fine and high jewellery brands MARLI New York and SARTORO Genève, owned by the Artinian Group.

Geneva, Switzerland

In charge of CRM and digital strategy, events and clienteling actions. Planning and execution of retail and wholesale marketing strategy on physical and digital levels. Conduct reporting and marketing plan.

Geneva, Switzerland

Monitored boutique’s qualitative and quantitative KPIs. Coordinated the development of new retail projects, refurbishments and concepts. Supported POS in the achievement of target sales and performance.

Amburgo, Germania

On site web performance and sales analysis. Competitive benchmark analysis and research on industry trends and digital solutions. Support in global e-commerce project management and UX initiatives. Partnering with markets to support local initiatives.

Cannes, Provence-Alpes-Côte D'Azur, France

Managed the development of an e-commerce platform for a french iconic hotel.

Ginevra, Svizzera

Participated to the reopening of the only Rolex store owned by the brand worldwide, worked on the sales floor to acquire client facing experience and sales skills. Collaborated with the digital commercial department to implement pilot projects at the boutique.

Geneva Area, Switzerland

Presented jewels during the viewing sessions.

Bologna Area, Italy

Assisted the CFO of Italy's largest sugar distributor. Performed financial planning, monthly financial forecasts from the business plan and integrated them in SAP. Automated the inflow of incoming electronic invoicing in SAP.

Madrid, Madrid, Spain

Supervised a 12 people team, ensured the maintenance of the expected standards of a 5 star establishment.

Montreux, Vaud, Svizzera

Led shifts. Took care of transient and group reservations and billing. In charge of CRM.

Bachelor'S Degree, Hospitality Administration/Management

Activities and Societies: Class representative 2016-2017 Head of finance of the oenology committee, We Wine. Elective courses: mergers &.

Master'S Degree, International Business Management

Elective courses: programming with R, statistics, strategic foresight, brand management.

Summer Course, Political Economy

Capitalism, democracy and equality: the political economy of the advanced nations.

Diploma, Jewelry Essentials

-Precious metals description -Jewelry types and styles and their industry terms -Manufacturing methods -Precious metals regulations.