Dasha Moller Email & Phone Number

Vancouver, Bc, Ca

Accessories Sourcing:Senior Manager 2021-2023Manager 2017-2021Bags, Equipment, Headwear & Seasonal, Socks• Defining Accessories vendor matrix to ensure long term profitability, capacity & capabilities• Sourcing new accessories vendors including onboarding and new vendor approval process• Implementing strategic costing negotiations to deliver accessories margin objectives • Delivering new product introduction in collaboration with cross functional partners ensuring capacity, manufacturing capability and profitability • Coaching and People development managing 6 team members

Viceroy is one of the top three Watch & Jewellery brands in Spain. With over 3,000 POS in the Jewellery distribution channel & over 80 boutique stores in the premium department store El Corte Inglés. As Jewellery & Accessories Manager, lead the product strategy, design, development, buying and production of the Viceroy portfolio with nearly 700 new SKUs annually. Managed the Fashion Accessories (sunglasses, eye wear, small leather goods, writing instruments) and Jewellery (gold, sterling silver, stainless steel and metal alloy) portfolios including the following responsibilities:Portfolio & Strategy PlanningOpportunity & New Business DevelopmentSales Analysis & action plans to improve resultsTrend, Competitor & Market research (reports, mystery shopping)Briefings & product design Packaging design & developmentVendor/Supplier sourcing, negotiations and production managementCosting, Pricing, Margin & Profitability AnalysisBuying & Sample managementOrder negotiations & purchasingProduct technical specifications & quality testingProduction monitoring Training of employees, retail sales team and sales agentsNational Sales Conventions and VIP sales meetings & relationship developmentExtensive work on-site in factories located in China, Thailand, Italy & Spain including sourcing of new suppliers and trade-fairs (Baselworld, Hong Kong, Vicenza, Madridjoya). Active implementation of & support in sales, marketing and training to ensure successful product launches and implementation.Special projects:-Sports Merchandising: Jewelry collections for Formula 1 Fernando Alonso, Real Madrid, Atlético de Madrid and Spanish National Football Team (RFEF).-Celebrity Design Collections: Brand Ambassadors Penélope Cruz and Antonio Banderas-Charity Collection: Uno entre cien mil charity dedicated to research for Children's Leukemia

Manresa, Barcelona, Es

Reporting to the Founder Rosa Oriol de Tous and R&D Director Marta Tous.Over 500 stores and revenues over 400 million euros in 2016.5 Category Product management (including Licenses): Jewellery, Perfume (Perfumes y Diseño), Watches (Cadarso), Sunglasses & Optical (De Rigo Italia), & Handbags (2007-9)Global Branding execution: 360º coordination of marketing, sales, on-line, logisticsJewellery: - Strategy & planning of 35 annual collections, product selection and budget planning- Head of the Design Team (14 headcount: 5 designers, 2 modellers, 7 goldsmiths) - Purchasing (Spain, Europe, India and Asia) & sourcing in Trade Fairs - Product selection for new orders, marketing campaigns, hot spots in stores, e-commerce - Pricing: acquisition negotiation, cost structures, retail pricing and margin strategy Accessories and Licenses: - Execution and coordination with external design teams - Sales analysis, briefings, product development approvals and purchasing (concepts, promos, packs, launches), coherent brand image across product lines - Product development & buying in hand-bags, eye wear, apparel, watches & perfumes Innovation & Business Development: - Opportunity identification (capsules Manolo Blahnik, Tous H2O ELLE, Pop-up store)- Acquisition and negotiation with external designers - Datamining (Cognos IBM): profit and sales analysis (sell-in/sell-out) & key markets

Clarity, a fashion consulting company, started alongside Circuit Fashion Event, to help brands both in and out of the fashion sector to attract young customers and to make their brand more relevant to the trendy tribes.Partner. Participated in founding this company. Tasks included sales presentations, new business development, budgets, and general management of this SME.

Circuit organized twice a year in Barcelona, Spain until September 2002. Cutting edge and fashion forward fashion show event for upcoming new designers. Special integrated fashion events for brands such as Nike, Adidas, Van's, Maybelline, Beck's, Snoopy and Vueling Airlines. Lifestyle event impacting Barcelona tourism and attracting inspiring trendsetters in Spain and abroad.Responsible for Sponsorship, Brand CRM, Budgets and general management of this SME. Exciting & Fast-Paced Event organization with exposure to very fashion forward gurus.Participated in Catalan Government brainstorming sessions on Fashion in Barcelona.Participated in the application and administration of various Government Grants.Culturally very enriching experience as many events were organized in very original and historic locations in Barcelona such as museums, art galleries, sports halls, street events, etc. For many young fashion designers, this was their first fashion show and an important first step in starting their career.For many brands participating in this event, it was a great opportunity to gain credibility and refresh their brands coming into contact with customers that they were eager to meet up with in a credible social environment.

Chicago, Il, Us

Joined Cluster Consulting in May 1997 in Barcelona Spain, who later was bought by Diamond Management Technology & Consultants and later integrated into the Oliver Wyman group.Management Consulting specialized in marketing and distribution for the Internet & Mobile Technology companies. International experience working abroad in Europe and LATAM. Specialized in Marketing & Market Research projects (GSM Start-ups, Advertising Campaigns, Packaging and Product Pricing Plans, Market research studies, etc.). Strategic and Operational Projects with experience in very different and changing environments. Required flexibility, common sense, people skills, fast responses and hands-on approach to get things done.Highlighted Projects:- Start-up project (Austria)- Marketing strategy and department re-organization (Brazil)- Marketing strategy (Spain)- Marketing & Distribution strategy and implementation (Belgium)- Mobile Internet Start-up (Denmark)- Market Research (UK)

Mba

Exchange Programme, Business

Bachelor Of Commerce - Bcom, International Business

Exchange Programme, Business Administration And Management, General