Dashab E Rehman Mansoor
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Dashab E Rehman Mansoor Email & Phone Number

Brand Deployment Manager - New Categories at BAT
Location: Pakistan, Pakistan, Pakistan 17 work roles 2 schools
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Current company
BAT
Role
Brand Deployment Manager - New Categories
Location
Pakistan, Pakistan, Pakistan
Company size

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Dashab E Rehman Mansoor is listed as Brand Deployment Manager - New Categories at BAT, a company with 3 employees, based in Pakistan, Pakistan, Pakistan. AeroLeads shows a matched LinkedIn profile for Dashab E Rehman Mansoor.

Dashab E Rehman Mansoor previously worked as GTM Strategy Manager - New Categories at Bat and Strategy & Planning Manager - Pakistan at Retailo Technologies. Dashab E Rehman Mansoor holds Bachelor Of Business Administration - Bba, Business Administration And Management, General, 3.45 from National University Of Sciences And Technology (Nust).

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Profile bio

About Dashab E Rehman Mansoor

Dynamic and results-oriented marketing professional with a proven track record in driving strategic initiatives and delivering impactful results across diverse industries. I currently work as a GTM Strategy Manager at British American Tobacco, spearheading the GTM Strategy for Modern Oral (VELO) & Vapor Category (VUSE) with an impressive annualized sales of $22Mn. In this role, my key achievements include doubling Modern Oral distribution to 100K Handlers, expanding into 49 new markets, and boosting category volume by 30% through refined trade loyalty programs and strategic brand campaigns, resulting in a significant consumer base growth. I've also scaled the B2C Channel for the New Category portfolio with a 25% contribution in sales for the Vapor Category (VUSE)Prior to this, I honed my strategic planning and performance management skills at Retailo Technologies, a leading B2B E-Commerce Company in MENAP, where I played a pivotal role in designing and implementing strategies that led to achieving EBITDA profitability, and optimizing pricing strategies across 1000+ SKUs.My expertise extends to category management and business strategy formulation as demonstrated during my tenure at Retailo Technologies as a Category Manager where I onboarded 65 brands, renegotiated with key suppliers, forged national partnerships, and managed a diverse team responsible for inventory, retail operations, and commercial buying.I bring a strategic mindset, data-driven decision-making, and a passion for driving business growth and excellence to every project I undertake. Excited to connect with you to revolutionize our future, together!

Listed skills include Leadership, Sales Strategy, Social Media, Public Speaking, and 40 others.

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Dashab E Rehman Mansoor's current company

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BAT
Bat
Brand Deployment Manager - New Categories
Pakistan
Website
Employees
3
AeroLeads page
17 roles

Dashab E Rehman Mansoor work experience

A career timeline built from the work history available for this profile.

Brand Deployment Manager - New Categories

Bat

Pakistan

Gtm Strategy Manager - New Categories

Current
Bat

Islāmābād, Pakistan

1. Led the GTM Strategy for BAT's reduced risk portfolio, Vapor (VUSE) & Modern Oral (VELO) with $22Mn in annualized sales2. Formulated Performance based Commercial Margin Model for 2024 on VUSE, leading to sustained performance metrics with a 44% decrease in net spend3. Enhanced Modern Oral distribution footprint by 2X, expanded into 49 new markets and.

Jun 2023 - Present

Strategy & Planning Manager - Pakistan

Pakistan

1. Designed Pakistan's strategy for achieving EBITDA profitability in 2023, utilizing a data-driven approach to identify revenue growth and cost reduction opportunities across all business models2. Reduced EBITDA %Age from -11.8% in Q2 '22 to -2.1% in Q1 '23 by pivoting portfolio range strategy, cost optimization and process and product optimization across.

Oct 2022 - Jul 2023

Category Manager - North

Islamabad, Islāmābād, Pakistan

1. Onboarded 65 Brands in 15 categories by showcasing Retailo's value proposition, increasing regional sales to $1.5Mn/month2. Re-negotiated with 15 brands operating in Key Focus Categories for Retailo, increasing sales by 45% in 20223. Locked 5 National Joint Business Partnerships across 4 categories, leading to incremental $1Mn revenue/month4. Managed a.

Dec 2021 - Jan 2023

Assistant Planning Manager

Bat

Pakistan

Responsibilities:1. Providing strategic business analysis and insight development for internal functions, Retail Chains, Key Wholesalers and Sales Areas / Regions, identifying opportunities in product categories and within brands to help drive share and profit growth.2. Delivering and controlling the demand plans, responsible for forecast accuracy for.

Apr 2021 - Dec 2021

Area Sales Manager

Bat

Achievements: 1. Formulated and executed Jhang Development Plan, allowing for an increase of 8% in overall Area Cigarette Volume.2. Optimized RTM KPIs to enhance distribution footprint in Faisalabad – led to volume growth of 22% vs an Ave. Growth of 6%3. Carried out a statistical analysis of Cigarette shipments to generate month by month sales forecast for.

Sep 2020 - Mar 2021

Assistant Activations Manager

Bat

Islāmābād, Pakistan

Achievements: 1. Led the Assisted Trial National Brand Ambassadors Program, managing 280 people & generating 150K trials per month2. Increased Conversion from Awareness to Trial by 40% in the Customer funnel within the Target Demographic3. Improved Message Retention by 20% via improved BA performance tracking & optimizing product trialist digital reconnect

Jul 2020 - Sep 2020

Assistant Brand Manager - New Categories

Bat

Islamabad, Pakistan

Achievements: 1. Engineered the launch planning for VELO in 11 cities across Pakistan, increasing Volume Base by 60% in 20212. Executed 4 Brand Campaigns, leading to 85% Brand Awareness within TG and 2X Active User Base3. Managed, Reported and Executed a Brand Budget of PKR 1Bn spread over 40 Different budget heads

Dec 2019 - Jun 2020

Sales Development Representative

Islamabad, Pakistan

Worked as a Sales Development Representative at Naranga, I was responsible for market research, strategy formation, and carrying out sales of our Franchise Management Software.

Jul 2019 - Dec 2019

National Director Customer Experience

Islamabad, Pakistan

AIESEC is the world's largest youth run organization, present in 128 countries in the world. I was the Quality Control Head for AIESEC in Pakistan, and was responsible for auditing and ensuring the quality of international placement of students to and from Pakistan

Sep 2018 - Jun 2019

City Vice President Business Development

Islāmābād, Pakistan

AIESEC is the world's largest youth run organization, present in 128 countries. Being part of the Executive Board of AIESEC in Islamabad, I was one of the leaders of the local chapter. Tasks:> Carrying out Market Research and selling AIESEC's product, International HR Procurement, to potential Startups and MNC's.> Partnership management to ensure value.

Feb 2018 - Jan 2019

Higher Education & Skills Intern

Islamabad

The British Council is UK's international organization for cultural relations and educational opportunities. I worked as an intern in the Higher Education & Skills Department.Tasks: >Project Management for the Scottish Scholarship for Women, under the Higher Education & Skills department.> Conducting impact assessments of External Relations activities of.

Jul 2018 - Sep 2018

Organizing Committee President

Islamabad Gpo, Federal Capial &AJK, Pakistan

Worked as the President of a national AIESEC conference named National Planning Summit. The purpose of the conference was to plan for AIESEC Pakistan's international placement operational strategy for the next year. Tasks: > Team Leader of the Organizing Committee> Forging Partnerships through cold calling to ensure a financially sustainable conference>.

Mar 2017 - Sep 2017

Marketing And Business Development Intern

Cairo Governorate, Egypt

Worked for two startups in Cairo, learning new skills and catering to a different target market. Tasks: > Increasing awareness of the startups in the general public> Identifying opportunities for the startup to grow and arranging events to spread awareness in the target market

Aug 2016 - Sep 2016

Strategic Communications Intern

Location

Kashf Foundation operates in the Microfinancing sector, and provides a suite of innovative and transformative products and services to low-income households especially women. Tasks: Gathering and publishing stories that would portray the impact of the foundation on the people that were loan recipients and had successfully started their own business.

Jun 2016 - Jul 2016

Shadower

Athens Regional Medical Center

Athens, Georgia, USA

Jun 2012 - Jul 2012

Summer Camp Counselor

Athens, Georgia, United States

Under the University of Georgia's Young Dawgs program, I was placed as a summer camp counselor in the State Botanical Garden of Georgia. Here, I was managing children from the ages of 6-13, and planning activities that would lead to their development.

Jun 2012 - Jul 2012
Team & coworkers

Colleagues at BAT

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2 education records

Dashab E Rehman Mansoor education

Bachelor Of Business Administration - Bba, Business Administration And Management, General, 3.45

Activities and Societies: Vice President Finance & Registrations, Finding Innovative and Creative Solutions for Society (FICS), 2018.

Education record

Roots Ivy International, Faisalabad, Pakistan
FAQ

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Quick answers generated from the profile data available on this page.

What company does Dashab E Rehman Mansoor work for?

Dashab E Rehman Mansoor works for BAT.

What is Dashab E Rehman Mansoor's role at BAT?

Dashab E Rehman Mansoor is listed as Brand Deployment Manager - New Categories at BAT.

Where is Dashab E Rehman Mansoor based?

Dashab E Rehman Mansoor is based in Pakistan, Pakistan, Pakistan while working with BAT.

What companies has Dashab E Rehman Mansoor worked for?

Dashab E Rehman Mansoor has worked for Bat, Retailo Technologies, Naranga, Aiesec, and British Council.

Who are Dashab E Rehman Mansoor's colleagues at BAT?

Dashab E Rehman Mansoor's colleagues at BAT include Nathirah Saiful Bahri, Roxana-Cristina Dumitru, Ricky Fernando, Grzegorz Zajkowski, and Marian R..

How can I contact Dashab E Rehman Mansoor?

You can use AeroLeads to view verified contact signals for Dashab E Rehman Mansoor at BAT, including work email, phone, and LinkedIn data when available.

What schools did Dashab E Rehman Mansoor attend?

Dashab E Rehman Mansoor holds Bachelor Of Business Administration - Bba, Business Administration And Management, General, 3.45 from National University Of Sciences And Technology (Nust).

What skills is Dashab E Rehman Mansoor known for?

Dashab E Rehman Mansoor is listed with skills including Leadership, Sales Strategy, Social Media, Public Speaking, Hubspot, Online Marketing, Prezi, and People Management.

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