12+ years of content marketing and team leadership for B2B projects helping brands: - Create ICP-tailored content that engages the right audience and outperforms competitors- Set up content production & management pipelines from scratch- Scale content production across channels, audiences and geographies- Manage content quality throughout its lifecycle- Shape the brand story and voice and translate those into marketing comms- Align content strategies with business goals and deliver on expectations- Measure content performance and show its quantifiable impact- Stay on track with content marketing trends In my practice, this looked like:- Growing content production teams 3x with me as the only editor/chief of content- Scaling monthly content output to 120 pieces by a team of 4 plus genAI leverage- Growing the monthly blog traffic to 300K and making it #1 source of qualified leads- Owning content performance with data-driven content strategies, KPI monitoring, budget management & reporting- Mentoring junior to mid-level writers and expanding their output range and quality