Dasha Gold Email & Phone Number

Melbourne, Au

• Strategic planning of direction and content • Generating and driving insightful trend reports, articles and inspirational material – organizing, delivering, writing and sub-editing website content • Working, coordinating and building trusted relationships and partnerships with PR/marketing agencies and brands• Responding to campaign briefs and press releases and managing creative delivery of digital campaigns and product focused articles• Research and strong understanding of the latest trends in the fashion industry• Monitoring new trends and innovations in social media and in Google SEO, and initiating appropriate adjustments and improvements to match and stay ahead of the trends• Art work and photo retouching across all sections of the online magazine• Maintaining TheTrendSpotter magazine’s online social media channels• Industry function attendance

• Managing and developing a consistent visual identity for each brand• Excellent knowledge of Adobe Creative Suite• Creating seasonal catalogues and look books• Creating images for social media promotions and events• Creating imagery for Facebook Apps and Facebook banners• Website banners design, promotions page, and regular homepage re-skins.• Creating weekly EDMs’ and promotional material across all brands• POS creative• Window posters and other creative as required for the retail store• RMK, Zensu, Bonbons website product photography and photo retouching.• Retouching of campaign images • Researching current trends within the graphic design and shoe industries. Conceptualizing and drawing inspiration for catalogues and promotional material.• Designing story boards and inspirational boards for the new footwear collections and campaign styling, hair & makeup consepts.• Developing a detailed footwear sketches and computerized illustrations

-Researched current trends within the shoe industry.-Conceptualized and drew inspiration for new Siren collections.-Presented product ideas to the development, sales and buyers team.-Used purchased samples as inspiration and adapted concepts to the style of the brand.-Developed a detailed sample request for factories in China explaining the design, construction, upper materials and color way information-Confirmed samples were cost efficient and were completed on time.-Sent swatches and trims to China. Finalised with the factory what materials would be used for end product samples while ensuring they meet the brand’s standards.-Recorded necessary adjustments and changes after samples had been fitted. Informed China to implement these changes in a specified timeframe.-Responsible for designing, conceptualizing, updating and printing of all Siren catalogues. -Provided sample requests and completed samples to clients such as Toni Maticevski, Alannah Hill, Kookai and Joanne Mercer.-Worked closely with the development and sales teams who presented the new product ranges to retailers such as Santini, MYER, Cosmopolitan Shoes, Scooter, Joanne Mercer, Shoes, Papucci, Sidewalk Soul, Wanted.-Created production specifications from received orders.-Liaised with key shoe engineers in Australia and China to oversee the technical aspects and quality standards.-Requested Siren advertising samples while adhering to given budgets. -Arranged advertising materials and samples which were sent to stylists and fashion magazines such as Shop Till You Drop, Madison, New Weekly, and Cosmopolitan.-Sent samples to Melbourne, Sydney and New York fashion week as well as independent shows and events.-Designed posters, leaflets, vouchers and additional marketing material.-Used Adobe Illustrator and Photoshop to retouch product photos which were used for online advertising and catalogues.

Role Responsibilities:Successfully managed and coordinated graphic design projects from research, concept generation through to completion. Worked closely with clients like Sony Ericsson, H&M, Cybershot, Walkman, to create vision, conceive designs, and consistently meet deadlines and requirements.Effectively built, motivated, and direct design and production teams in projects like "fashion accessories for Sony Ericsson", research and trends updates online, through books and videos. Coordinate freelance designers, consultants and vendors to meet all projects requirements. Created highly persuasive sales and marketing presentations, selling trends broadcasts and new ideas and concepts to our main clientele. Expertly converted features to benefit and achieve client objectives. Key Achievements:Successfully completed client projects under strict timelinesProvided inspirational designs for a new range of Sony Ericsson phones (Z320i) which were distributed worldwide.Established trusted relationships with designers, vendors and key clientele

Role Responsibilities:Designed jewels and body adornments using a variety of materials, including gold, silver and precious stones. Worked on creative design proposals that have sentimental significance and symbolic meaning. Photographed high quality product shots for web inclusion and promotion.Provided digital imaging, photo retouching, and generated new concepts.

Bachelor (Hons), Visual Communication Graphics

Diploma, Communication Design, Advertising, Graphic Design

Diploma, Business Marketing