Dasha Petrova work email
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Dasha Petrova personal email
With over a decade of leadership in the luxury industry, I have developed a proven track record of elevating brands through strategic storytelling, digital innovation, and bespoke services. My career has been defined by a deep understanding of ultra-high-net-worth (UHNW) client relationships and an exceptional ability to curate personalized luxury experiences that resonate on a global scale. Having successfully managed and driven sales exceeding $150 million, my expertise in client management and brand enhancement is well-established.I hold a B.A. in Journalism and Literature from Emory University, which underpins my ability to craft compelling narratives that captivate affluent audiences worldwide. This background is crucial for developing content that drives brand loyalty and enhances consumer engagement at the highest levels.Throughout my career, I have consistently focused on integrating advanced digital solutions with traditional luxury services, ensuring that each brand I work with is positioned to capture and expand their target audience effectively. My expertise spans critical areas such as VIP client experience, e-commerce implementation & optimization, brand storytelling and visual curation, building proven sales systems and teams, crafting bespoke compelling content, and in-person events & experiences—all tailored to enhance brand presence and foster consumer loyalty.As a leader, I have pioneered several industry-first digital and client relationship initiatives, blending cutting-edge technology with traditional luxury elements to boost brand presence and market reach. My strategic vision is complemented by meticulous attention to detail and relentless pursuit of excellence, qualities that have solidified my reputation as an innovator in the luxury fashion industry.Today, I continue to lead at the forefront of the luxury sector, where my commitment to authenticity, innovation, and client satisfaction shapes every project and partnership. Beyond my primary role, I helm Alchemí Advisory, integrating ancient wisdom with modern insight to offer specialized services like Luxury Real Estate Energy Clearing, enhancing the energetic harmony of personal and professional spaces.I am dedicated to pushing the boundaries of what is possible in luxury branding, ensuring that each endeavor not only meets but exceeds the sophisticated expectations of today's global market. My unique approach ensures a holistic and impactful brand experience, making me a trusted leader for brands aiming to achieve lasting success in the competitive luxury landscape.
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Founder And CeoAmaiaMiami, Fl, Us -
Founder & CeoAmaia Nov 2019 - PresentMiami, UsAMAIA is a prestigious international consultancy, sourcing firm, and creative agency specializing in limited-edition luxury goods including Hermès products, timepieces, gems, supercars, real estate, and fine art. We facilitate cryptocurrency transactions (BTC, USDT) and commodities trading (gold, oil, jet fuel) for sophisticated investments. As a creative & ad agency, we craft bespoke content, compelling ads, and immersive engagement strategies to elevate your brand's presence, foster loyalty, and drive remarkable growth. Our services include brand strategy, e-commerce optimization, digital marketing growth, and content creation, unlocking the full potential of luxury brands worldwide.• Founded and serve as the CEO, achieving over $150M in sales and establishing the company as a premier provider of high-end products to UHNW clients, stylists, luxury retailers, and concierge companies globally.• Developed and maintain strong relationships with 100+ key suppliers, securing exclusive access to the latest luxury goods and increasing partnerships by 25%.• Implemented quality assurance processes, reducing product returns by 15%.• Expanded product categories by 200%, including haute couture, rare mobility, fine art, unique jewelry, gemstones, homeware, timepieces, and runway pre-orders.• Launched an e-commerce website, boosting online sales by 50%.• Developed and launched a social media strategy, increasing brand awareness by 300% and engagement by 150%.• Offered energy clearing and cleansing services, enhancing luxury possessions' value and harmony, increasing client satisfaction by 20%.• Provided creative agency services, including brand strategy, paid ads, e-commerce optimization, digital marketing, and content creation, growing the client portfolio by 40% and market presence by 50%. -
Founder & CeoAlchemí Advisory Jul 2023 - PresentAt Alchemi Advisory, we specialize in the transformative fusion of ancient wisdom and modern insight, with a primary focus on our Luxury Home Aura Cleanse service. As the founder, I carry the rich heritage of a fourth-generation Slavic alchemist, intuitive, and elementalist, infusing our services with a unique blend of metaphysical wisdom. Our Luxury Home Aura Cleanse enhances the energy and harmony of high-end residences, providing a personalized approach to clearing and infusing homes with positive energy tailored to each client's unique environment. Our mission is to guide individuals and organizations on journeys of self-discovery and empowerment, unveiling hidden potentials through the alchemical lens. Join us in this mystical journey of transformation, where ancient wisdom meets modern insight, and possibilities become realities.• Founded and lead Alchemi Advisory, blending ancient Slavic alchemical practices with modern insights for transformative services.• Specialize in Luxury Home Aura Cleanse, enhancing energy and harmony in high-end residences, boosting client satisfaction by 30%.• Utilize metaphysical wisdom and intuitive practices to clear and infuse homes with positive energy, tailored to client needs.• Developed personalized cleansing rituals, reducing negative energy by 40% and increasing positive flow, as reported by clients.• Maintain strong relationships with elite clients, providing personalized and confidential services for luxury homes.• Expanded services to include Energetic Healing, Global Elite Energetic Matchmaking, and Custom Talisman Creation.• Provide detailed consultations and follow-ups, ensuring long-term energy balance and a 25% increase in repeat business.• Leveraged social media to increase awareness, resulting in a 50% rise in inquiries and client engagement. -
Head Of TalentRelief App May 2022 - Feb 2023Miami , Florida, UsRelief is a Series A venture-backed FinTech startup offering unique personal finance solutions. It is committed to helping people access financial freedom through innovative and scalable technology. Relief app works by uniquely leveraging AI, advanced machine learning technology, and collective bargaining to bridge the knowledge and action gap when it comes to debt relief. The app’s personalized, technology-driven approach to negotiating debt seamlessly analyzes a user’s personal finances and negotiates directly with creditors to cut credit card debt on behalf of the user.• Established and maintained strong relationships with key stakeholders, including C-level, founders, senior leadership, hiring managers, and external partners• Developed and implemented a comprehensive talent acquisition strategy that resulted in a 90% increase in employee headcount• Crafted the top-line hiring criteria and processes, determining plans and frameworks for supercharging Relief's growth• Partnered closely with senior leadership, including COO, CEO, and CTO to align talent strategy with overall business goals• Conducted in-depth stakeholder discovery and feedback review, utilizing responses to implement changes to top-line processes• Collaborated with Chief Compliance Officer and external legal team to ensure legal compliance across all hiring, compensation and recruiting efforts• Set and achieved all quarterly OKRs and KPIs• Performed due diligence on and onboarded the necessary tools and technology to help facilitate a smooth talent acquisition strategy, both current and future -
Head Of Private ClientThe Webster Jun 2019 - Jan 2021Miami, Florida, UsFounded by Laure Heriard Dubreuil, The Webster is an exclusive luxury multi-brand retailer and e-commerce platform. Established in 2009, The Webster’s flagship location sits in the heart of Miami Beach in a historical Art Deco building designed in 1939 by famed architect Henry Hohauser. Additional locations include Bal Harbour and Sawgrass in Miami, Houston Texas, Costa Mesa California and SOHO in New York. Each location provides a uniquely curated shopping experience within a luxurious, intimate home-like setting combining the ambiance of the ultimate walk-in closet with customized furnishings and contemporary art. As Founder and Creative Director, Laure’s vision and direction sits at the heart of The Webster’s offering as well as leading the development of partnerships with brands for exclusive product and collaborations.•Collaborated closely with, and reported into, the CEO and key stakeholders to enhance overall business operations and Private Client offerings, resulting in a 30% increase in service adoption.•Set and executed the global Private Client strategy, designing a best-in-class shopping experience that boosted client satisfaction by 35%.•Conducted market analysis and developed a scalable sales model, leading to a 40% increase in market penetration.•Motivated and mentored 10 top stylists, surpassing monthly goals by 25% and fostering meaningful relationships with top-tier clients, while mapping and targeting VIP clients.•Utilized data-driven strategies to maximize sales opportunities, resulting in a 50% increase in team performance and client acquisition.•Set department objectives and onboarded the proper tools, technology, and processes, achieving triple-digit YOY growth (120%).•Worked closely with buying and marketing teams to deliver events and programs, including a loyalty program, increasing client acquisition by 30% and retention by 45%. -
Membership And Sales ConsultantVogue Jan 2019 - Jan 2020New York, UsVogue100 is an exclusive and highly coveted community that brings the world of Vogue magazine to life. Handpicked by Vogue editors, Vogue100 members are a carefully selected group of tastemakers and cultural influencers from around the globe who embody the essence of Vogue. This prestigious community connects like-minded individuals who share a deep passion for fashion, art, travel, and more.As a member of Vogue100, you gain access to a world of extraordinary experiences and insider insights. From curated events and exclusive fashion shows to intimate discussions with renowned designers and industry leaders, Vogue100 offers unparalleled opportunities to immerse yourself in the fashion world. This exclusive community serves as a platform for connecting with fellow Vogue enthusiasts, expanding your knowledge, and deepening your connection to the Vogue brand.Vogue100 represents a unique and unparalleled experience, celebrating the art of fashion and embracing a life of style and sophistication. Through its curated activities, educational sessions, and collaborations, Vogue100 fosters a sense of community among its members and elevates their understanding and appreciation of the fashion industry.• Signed high-net-worth individuals for Vogue100, enhancing the community with elite members and increasing membership value.• Fostered strong relationships with top-tier clients, resulting in a 40% increase in engagement and participation in Vogue100 events.• Collaborated with Vogue editors to identify and target potential members, ensuring a carefully curated and prestigious community.• Leveraged deep connections within the fashion and art industries to provide unparalleled opportunities and insider insights for Vogue100 members. -
Senior StylistModa Operandi, Inc Jul 2013 - Jun 2019New York, Ny, UsFounded by Áslaug Magnúsdóttir and Lauren Santo Domingo, Moda Operandi is the only place to preorder looks straight from the unedited runway collections of the world’s top designers–months before they are available anywhere else. Channeling this ethos of discovery, Moda Operandi presents Boutique, an expertly curated selection of in-season items from both established and emerging designers worldwide. In homage to the history of couture, Moda Operandi offers a bespoke shopping experience that includes unprecedented access to your favorite designers and hand-selected recommendations from personal stylists. Moda Operandi has established a retail renaissance where the time-honored institution of luxury meets an innovative point of view on fashion.• Drove tangible revenue through a 25% increase in sales and intangible revenue by enhancing VIP customer retention and satisfaction by 30%.• Traveled globally, engaging with clients via public Stylist Suites and private engagements, increasing local client engagement by 40%.• Executed domestic and international events, boosting sales by 35% and customer acquisition by 25%.• Collaborated with C-Suite, SVP of Sales, and CRM team, implementing customer outreach methods that improved client response rates by 20%.• Constructed clear communication lines for clients, reducing inquiry response times by 50% and optimizing the customer experience through personalized, high-touch service, resulting in a 30% increase in client satisfaction.• Established strong relationships with VIP clients, encouraging loyalty and increasing repeat sales by 25%.• Maintained and expanded a base of VIP global contacts, increasing network size by 30% and reducing churn by 20% through consistent communication and outstanding service.• Executed loyalty program benefits, devising innovative ways to surprise and delight clients, leading to a 15% increase in program participation. -
Director Of Content StrategyCuratum Sep 2014 - Nov 2015The first app of its kind, CURATUM is a dynamic digital archive that offers users unique items and experiences – one-per-day – from around the world. CURATUM is a journey to finding items that powerfully celebrate culture, authenticity, and individuality. It’s your decisive guide to curated luxury -- a bridge to the essential, never the mundane.There is no doubt that each of us have a few particularly fateful memories. We remember everything about those moments - inevitably, even what we wore, or the bag we carried, or the art on the walls in front of us. These objects become a part of us, our inner psyche. These are the items CURATUM wishes to present. These items create harmony between what you have and what you want. CURATUM is never about having more things; rather, it is about having the right thing.• Guided launch and creative direction for app and all marketing collateral, oversaw content creation and execution, and refined voice and ethos across all channels• Collaborated with founder to brainstorm business and partnership strategy and consulted on marketplace dynamics and landscape• Championed UX/UI improvements based on competitive research and intuitive design, continuously innovating and improving user experience
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Co-Founder And Creative DirectorStyle Deals Daily Apr 2013 - Jul 2013Style Deals Daily curates special pieces at great price points -- the best of boutique shopping from the best shops and designers around the country, all in one place. Its vision is for a new and unique approach to boutique shopping: to curate all the best things, from the best shops, at unbeatable deals so clients can discover them from the comfort of their home. •Provided creative direction for company website and all marketing collateral; refined copy and branding across all online platforms •Collaborated with CEO on top-line strategy and cross-promotional initiatives; discussed sales direction to acquire new brands and build brand awareness •Created and helped implement marketing and social media strategies; optimized social media message and voice of brand
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Pr And Marketing ConsultantHabachy Designs + Atelier Oct 2012 - May 2013Atlanta, Ga, Ga, UsMichael Habachy is an acclaimed interior and furniture designer based in Atlanta, Georgia, and Doha, Qatar. His design firm, Habachy Designs + Atelier, Inc creates atmospheric interiors for a wide range of commercial and residential clients, nationally and internationally. His projects range from trendy restaurants and nightclubs to chic spas, boutiques and glamorous residences. Local, national and international publications have all featured his works. Michael's style is timeless and modern, yet he gives each project its own unique punch of creativity and originality. His specialty is designing eclectic interiors that seamlessly blend the unexpected. He always creates drama in a space while maintaining a minimal approach, selectively choosing elements to achieve maximum impact. This trademark gives Habachy Designs + Atelier its signature style.•Promoted company projects and events via social media, email, and personal follow-through with clients•Entrusted to describe Michael Habachy’s aesthetic when reaching out to his potential client base and also when communicating with media outlets•Planned social media initiatives, project announcements, and media interviews; contacted local magazine editors about coverage •Researched ways to improve company website; initialized discussion of redesign, blogging techniques, use of Google Analytics -
StylistBill Hallman Inc Jul 2012 - Feb 2013Atlanta, Ga, UsBIll Hallman has been in business for more than 23 years and has continued to carry the most sought-after lines, such as Nicholas K, K/ller, Heather, Thatcher, Schutz, and Bill’s very own line, which is inspired by the late 60s and 70s.Various events are hosted at the boutique weekly...On any given night you may see a magazine, album, or TV show release party held at Bill Hallman.Recently listed by Creative Loafing as 2009 Designer of the Year, Bill Hallman is doing much more for the Atlanta community than simply selling clothing. He’s encouraging social networking, community involvement through his current design mentoring program, and still providing an enjoyable shopping experience. •Took weekly inventory of merchandise, updated and added new merchandise to online store, and shipped online orders•Assessed client needs or preferences and used knowledge of Hallman’s product line to make appropriate recommendations •Effectively contributed to visual merchandising and attractive, upscale in-store presentation -
Editorial AssistantAtlanta Magazine May 2011 - Dec 2011Atlanta, Georgia, UsAtlanta magazine is the city's premier general interest publication, reaching an audience of more than 70,000 paid recipients. Since 1961, Atlanta magazine has served as the authority on Atlanta, providing its monthly readers with a mix of long-form nonfiction, lively lifestyle coverage, in-depth service journalism, and literary essays, columns, and profiles. The city’s only general-interest magazine, Atlanta is recognized regionally and nationally for journalism and design excellence, with more than 300 regional and national awards.•Researched, interviewed, wrote and edited articles for publication in Atlanta Weddings Magazine; attended editorial meetings•Primary content creator for Weddings’ Facebook page; helped increase post views by 130%, new ‘likes’ by 125%•Assisted editors on photo shoots; liaised between editor and Weddings’ clients, brides, photographers•Headed Wedding’s “Runway Trends Report”; contacted and gathered images from fashion houses’ PR directors•Collaborated with Atlanta Magazine’s marketing director to organize and execute all magazine events•Created recaps of magazine events to send out to clients for marketing purposes
Dasha Petrova Skills
Dasha Petrova Education Details
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Emory UniversityJournalism And Russian Language And Culture -
International BaccalaureateHigh School Diploma
Frequently Asked Questions about Dasha Petrova
What company does Dasha Petrova work for?
Dasha Petrova works for Amaia
What is Dasha Petrova's role at the current company?
Dasha Petrova's current role is Founder and CEO.
What is Dasha Petrova's email address?
Dasha Petrova's email address is pe****@****and.com
What schools did Dasha Petrova attend?
Dasha Petrova attended Emory University, International Baccalaureate.
What skills is Dasha Petrova known for?
Dasha Petrova has skills like Social Media, Styling, Art, Visual Communication, Press Releases, Russian, Event Planning, Digital Media, Publishing, Advertising, Creative Writing, Editorial.
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