Dasha Iakovleva Email & Phone Number

Remote | Work For Usa, Uk And Europe Markets

Led the GTM strategy, optimizing both the product-led and sales-led growth funnels, resulting in a doubling of sales.- Led a team to launch new branding and website, resulting in a 3% increase in clicks on 'Sign Up' and 'Book a Demo' buttons.- Improved the product-led funnel by refining the sign-up flow, user onboarding, and communications, resulting in a 1.6x increase in the conversion rate of traffic to new customers.- Conducted A/B tests and explored various hypotheses to… Show more Led the GTM strategy, optimizing both the product-led and sales-led growth funnels, resulting in a doubling of sales.- Led a team to launch new branding and website, resulting in a 3% increase in clicks on 'Sign Up' and 'Book a Demo' buttons.- Improved the product-led funnel by refining the sign-up flow, user onboarding, and communications, resulting in a 1.6x increase in the conversion rate of traffic to new customers.- Conducted A/B tests and explored various hypotheses to improve current and identify new acquisition channels, and optimize the sales-led funnel, resulting in a significant increase in MQLs and demos. Show less

Moscow, Moscow City, Russia

- Developed brand promotion strategies on TikTok for various brands.- Provided consultancy on trend analysis and its application to marketing strategy and product development for managers and companies.

Moscow, Moscow City, Russia

Led teams to launch B2C subscription service SberPrime, reaching 4.5 million users in 2021 (Sber Annual Report 2021).- Concluded agreements with 9 partners (SberMarket, SberDisc, Samokat, SberZvuk, Okko, Delivery Club, Citymobil, eApteka, Sbermobile) and integrated them into the subscription, making SberPrime the №1 Subscription by Content in Russia by Frank Rg Research;- Managed product development on partner sites, including UI/UX, marketing strategy, contract negotiation, and… Show more Led teams to launch B2C subscription service SberPrime, reaching 4.5 million users in 2021 (Sber Annual Report 2021).- Concluded agreements with 9 partners (SberMarket, SberDisc, Samokat, SberZvuk, Okko, Delivery Club, Citymobil, eApteka, Sbermobile) and integrated them into the subscription, making SberPrime the №1 Subscription by Content in Russia by Frank Rg Research;- Managed product development on partner sites, including UI/UX, marketing strategy, contract negotiation, and customer support. Show less

Moscow

- Developed a go-to-market strategy for Venture Builder.- Validated various product development hypotheses and led the team to create a prototype for smart clothing.- Conducted market research on technology markets and emerging technologies, including smart clothing, VR, drones, AI, smart manufacturing, and drones.

Product Manager

Successfully led digital product launches and team development, driving significant growth in user acquisition and operational efficiency for a leading Ed-tech school.- Led the launch of an Ed-tech product that attracted an audience of around 5,000 users and built around this strong community, significantly increasing leads and revenue growth.- Directed cross-functional teams (~20 members) including developers, analysts, researchers, designers, and project managers, driving team… Show more Successfully led digital product launches and team development, driving significant growth in user acquisition and operational efficiency for a leading Ed-tech school.- Led the launch of an Ed-tech product that attracted an audience of around 5,000 users and built around this strong community, significantly increasing leads and revenue growth.- Directed cross-functional teams (~20 members) including developers, analysts, researchers, designers, and project managers, driving team development and performance.- Implemented strategic improvements in the user journey after Sign Up, boosting product activation conversion by 5%.- Defined and implemented comprehensive GTM strategies, including branding, messaging, website, and marketing campaign management, testing hypotheses, optimizing channel performance, and maximizing ROI.- Integrated various tech solutions to streamline operational team workflows, achieving a 30% reduction in managerial tasks through automation.- Established the department's analytics infrastructure from the ground up, including hiring analytics, and the development of key analytics dashboards in Tableau, facilitating data-driven decision-making. Show less

- Organized and participated in 15+ corporate events, fostering knowledge sharing and best practices among department leaders.- Crafted and refined versatile content tailored for web, social media, advertising, PR, and sales, enhancing brand visibility and engagement.- Actively contributed to the development and execution of GE's PR and brand strategy, ensuring consistent messaging across platforms.- Spearheaded the creation of a comprehensive media library, streamlining content… Show more - Organized and participated in 15+ corporate events, fostering knowledge sharing and best practices among department leaders.- Crafted and refined versatile content tailored for web, social media, advertising, PR, and sales, enhancing brand visibility and engagement.- Actively contributed to the development and execution of GE's PR and brand strategy, ensuring consistent messaging across platforms.- Spearheaded the creation of a comprehensive media library, streamlining content access and distribution. Show less

Product-Led Growth, Growth Leadership, Growth Series, Growth Marketing, Product Marketing

Master Of Business Administration - Mba, Innovations Management

Bachelor Of Business Administration - Bba, Project Management