Dasheeda Dawson Email and Phone Number
New York, NY, US
Dasheeda Dawson's Location
New York City Metropolitan Area, United States, United States
Dasheeda Dawson's Contact Details
Dasheeda Dawson work email
- Valid
Dasheeda Dawson personal email
n/a
Dasheeda Dawson phone numbers
About Dasheeda Dawson
Dasheeda Dawson is The WeedHead™, a global cannabis advocate, award-winning Fortune 100 business strategist and bestselling author of "How to Succeed in the Cannabis Industry" featured across multiple outlets including Entrepreneur, The New York Times, and Essence. She has over 20 years of business development, strategic management and brand marketing excellence while leading dynamic teams for United Way, Target and Victoria’s Secret. Nearly a decade ago, she transitioned into the legal cannabis industry as a senior executive consultant, strategy expert and thought leader for multiple businesses, municipalities, and media outlets across the United States and abroad. Currently, Dasheeda is the Founding Director of Cannabis NYC, overseeing the development of the legal cannabis industry for the City of New York. Immediately prior, she was appointed the City of Portland Cannabis Program Manager overseeing all regulatory licensing, compliance, education and equity initiatives for Portland’s legal industry. She is co-founder and Board Chair of the national Cannabis Regulators of Color Coalition (CRCC). Brooklyn-born and New Jersey educated, Dasheeda received her MBA from Rutgers Business School and completed her undergraduate degree in molecular biology at Princeton University. She is a recurring correspondent on SiriusXM Urban View (ch. 126) covering cannabis industry news for the ‘Flower to the People” segment on the Lurie Daniel Favors Show and is co-host on She Blaze, an award-winning weekly cannabis news and culture podcast with 100 episodes available on Spotify, Apple Podcasts and iHeartRadio. She began her career in cannabis as a medical patient and her mission-driven work has led her to make an impact on cannabis education, including creating the course curriculum for LIM’s Cannabis Retail course in the Master of Professional Studies program. She has been a guest instructor for CUNY Medger Evers, Mercy College, Stockton University, Rutgers University, Rowan University and Drexel University. She has also led the development of educational content for the Cannabis Research Conference, Cannabis Science Conference, Black CannaConference & Expo, NECANN, CWCBExpo and more. Specialties: Management Consulting • Corporate Strategy • Strategic Planning • Financial Planning & Analysis • Retail & Brand Marketing • Supply Chain Management • E-commerce • Cannabis Policy & Regulation • Government Administration • Education • Public Speaking
Dasheeda Dawson's Current Company Details
Dasheeda Dawson Work Experience Details
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Founder And Bestselling AuthorThe Weedhead™ & CompanyNew York, Ny, Us
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Founding Executive Director, Cannabis NycCity Of New York Oct 2022 - PresentNew York, New York, UsCity of New York's first cannabis czar spearheading and overseeing the development of the growing legal cannabis industry in NYC. Lead city's strategy to support New York’s emerging cannabis industry through widespread public education, direct services and resource allocation to cannabis entrepreneurs and professionals, legislative advocacy, and policy development at all levels of government, including launching the city's first cannabis-focused public education campaign and loan fund. -
Board ChairCannabis Regulators Of Color Coalition (Crcc) Sep 2020 - PresentWashington, Dc, UsCannabis Regulators of Color Coalition (CRCC) is a membership organization consisting of government officials appointed and/or selected to lead, manage and oversee the regulatory and policy implementation for legal medical and adult-use cannabis markets across the United States and abroad. The members of CRCC represent multiple legal cannabis jurisdictions from across the country, including California, Massachusetts, Illinois, Oregon, Connecticut and Oklahoma. Most importantly, as the leading architects of cannabis equity and policy reform in the United States, our mission is to be a source of information and education for legislators and government agencies that aim to build sustainable cannabis regulatory frameworks that are also designed to deliver on the reparative and restorative potential of the global cannabis legalization and decriminalization movement. -
Founder & Bestselling AuthorThe Weedhead™ & Company Jul 2016 - PresentBrooklyn, New York, UsThe WeedHead™ & Company (TWH & CO) is a cannabis education and lifestyle brand developed by corporate-to-cannabis crossover and industry thought-leader, Dasheeda Dawson. Leveraging the Dawson family's experience as top strategists and consultants in the legal cannabis industry, TWH & CO has grown to encompass highly-sought education, empowerment and e-commerce for professionals curious about and working in cannabis, with a mission to make the industry accessible and equitable for all, particularly those communities disparately impacted by America’s war on drugs.- Publisher of Amazon bestselling workbook, "How to Succeed in the Cannabis Industry"-Weekly cannabis correspondent on SiriusXM Urban View (ch. 126) Lurie Daniel Favors Show - "Flower to the People"- Co-host on She Blaze, an award-winning weekly cannabis news and culture podcast available on Spotify, Apple Podcasts and iHeartRadio.
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Podcast HostShe Blaze Podcast Sep 2019 - PresentShe Blaze is an award-winning podcast bringing cannabis culture from a woman’s perspective to the mainstream. Co-hosts Dasheeda and Ice are millennial women offering a frank and funny take on the industry, combining keen business insight with head-nodding real talk, news, reviews, and interviews. Over 80 episodes to binge on Apple Podcasts, iHeartRadio, Spotify, & Audible.Welcome to a bold new take on the high life! -
Cannabis ManagerCity Of Portland Oct 2021 - Oct 2022Portland, Or, UsCity of Portland's Head of Cannabis Program (Manager II/Deputy Director) within the Office of Community & Civic Life, responsible for overseeing all regulatory, licensing, compliance, education and equity initiatives for the city’s cannabis industry. Supported by ongoing cannabis tax revenue allocation, the office oversees the Social Equity & Educational Development (SEED) Initiatives which includes the nationally-modeled SEED Grant Fund, one of the country’s first community reinvestment fund tied to cannabis tax revenue. Under my leadership, Portland recently approved a multi-million dollar Cannabis Emergency Relief Fund (CERF) becoming the first government jurisdiction in the country to allocate cannabis tax revenue to specifically provide aid and emergency relief to the industry. In this role, also serve as Board Chair of the national Cannabis Regulators of Color Coalition (CRCC) and participate on the Oregon Cannabis Commission Governance Frameworking subcommittee. -
Cannabis SupervisorCity Of Portland May 2020 - Oct 2021Portland, Or, UsSelected by the City of Portland, Oregon to oversee the city's medical and adult-use cannabis regulatory program, including administrative management, regulations & policy, licensing, compliance, equity and more. The Cannabis Program also oversees the Social Equity & Educational Development (SEED) Initiatives, a single-source vehicle for monitoring, measuring and reporting on the City of Portland's adult-use cannabis tax revenue return on equity investment, including administration of the SEED Grant Fund (formerly Cannabis Social Equity Grants), which reinvests cannabis tax revenue back into the community with a focus on restoring and repairing Black, Indigenous and Latinx communities disproportionately devastated by the racially-biased enforcement of cannabis prohibition. Only the 3rd Black woman in the United States to hold a government, cannabis regulatory oversight leadership role of this type.
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Board MemberDoctors For Cannabis Regulation (Dfcr) 2020 - 2022Washington, Dc, UsDoctors for Cannabis Regulation (DFCR) serves as a global voice for physicians and health professionals that support cannabis legalization and science-based regulation in the United States and abroad. As the first organization of doctors in the world to support full cannabis legalization, DFCR promotes cannabis education, global research and advocacy to support legislative changes necessary for improved public health, social justice & consumer protections. -
President, Flora BuffaloFlora California 2018 - 2019Greenfield, California, UsFlora California, a purpose-driven cannabis health and wellness manufacturing company with operations throughout California and offices in Buffalo. The vertically integrated company brings the health and wellness benefits of cannabis to consumers with products designed to help them lead happier and healthier lives. Flora Buffalo was a highly anticipated, high-tech cannabis campus in Buffalo, NY combining the best operating practices and scientific approaches established at parent company, Flora California.. -
Chief Executive OfficerMjm Strategy 2016 - 2019Las Vegas, Nevada, UsA global management consulting firm, MJM Strategy is one of the cannabis industry's first minority-led strategy and management consulting groups. The company provided strategic operations, c-suite strategy, HR/recruitment & training, supply chain management, digital strategy, and brand marketing consultative services to assist cannabis (marijuana and hemp) companies, advocacy organizations, special interest groups and municipal legislative leaders from inception to execution. Leveraged insights from consulting firm to write a best-selling workbook, "How to Succeed in the Cannabis Industry" and award-winning podcast "She Blaze", produced and published by The WeedHead & Company. - Guest contributor for Entrepreneur Magazine- Guest contributor for iONE Digital - Speaker & educator at multiple cannabis business conferencesKey Accomplishments:- 1st Black-owned cannabis company featured on Times Square Billboard (Q1 2019)- 1st cannabis company to exhibit & speak at NAACP National Convention 2018 and 2019 - 1st cannabis company to exhibit at Black Enterprise Entrepreneur's Summit 2018- 1st cannabis executive featured at Essence Festival 2018- 1st cannabis business conference in Oklahoma (CEASE Conference 2018)- National Cannabis Festival featured sponsor, panel selector & judge (2017 - 2019)- Women Grow Leadership Summit 2018 featured sponsor, Lightning talk speaker & panelists- Creator of the "Bud & Bougie" event series -
Sr. Director, Fullbeauty.Com & Head Of Digital Media StrategyFullbeauty Brands 2015 - 2016New York, Ny, UsReporting to SVP, General Manager of fullbeauty.com. Director of fullbeauty.com focused on leading the re-branding and new customer acquisition for fullbeauty.com. Member of the fullbeauty.com leadership team including fiscal responsibility for brand's growing P&L and multi-million dollar commercial investment budget. Lead the 360* omnichannel strategic planning and execution for fullbeauty.com. Reporting to EVP, Chief Digital Officer. Head of social/digital media strategy and analytics for entire Fullbeauty Brands business portfolio. Lead internal and external creative teams and production budgets to develop unique brand voice. Deliver authentic, relevant content marketing strategy to drive brand awareness, social community growth & engagement, and new customer acquisition/e-commerce traffic. Campaign ideation and creation, including overseeing content & creative development process and identifying unique opportunities for branded digital media integrations. Spearhead social reporting and standardize analysis to improve performance/effectiveness. Identify and establish company-wide KPIs across all digital platforms to optimize future content and social advertising investments.Negotiate key digital partnerships, including launch of company's first social influencer marketing program. fullbeauty.com is the world's largest plus size marketplace. As the fit experts of plus-size clothing, we offer the best fashion, sizes 12 to 44, empowering you to look and feel beautiful and to #OwnYourCurves! Follow us @fullbeautystyle on Facebook, Instagram, Twitter or Pinterest. -
Chief Executive OfficerTribe Called Curl Media, Inc. 2014 - 2016Creation, communication and implementation of the company’s mission, 3-yr strategic plan and business development leading to expansion of brand partners portfolio from 1 to 20+. Oversaw and managed all digital re-branding and marketing efforts including redesigning logo/identity, strategic partnerships, social analytics & optimization, advertising spend, and website revamp (still in progress); Strategies drove growth of digital media platform audience to over 200,000 unique weekly visitors and over 5,000 e-mail subscribers. Social Media Footprint: Facebook (52K+); Instagram (45K+); Twitter (12K+); YouTube (7K+); First-mover in emerging platforms such as Periscope and Snapchat. Tribe Called Curl Media is an award-winning digital media and production company with a mission to develop and curate integrated content specifically to educate, inform, entertain, and inspire women of color, empowering them to celebrate their unique beauty. Currently reaching thousands of smart, successful and passionate Black and Latina women on a weekly basis across our platforms, our vision is to become the #1 digital content platform for women of color globally. Engaged by smart, funny and frank content with a culturally authentic and distinctive point of view, the Tribe audience actively participates in our curated water-cooler conversations, and returns daily to interact with other intelligent, successful and discerning women of color across the Tribe’s multiple platforms. Tribe TV: www.youtube.com/tribecalledcurlInstagram: @tribecalledcurl Facebook: www.facebook.com/tribecalledcurlTwitter: @tribecalledcurl -
Director, Beauty & Sport - Digital, Victoria'S Secret DirectL Brands 2014 - 2015Columbus, Oh, UsReporting to VP; Category lead, digital strategist and general manager responsible for the P&L management and performance of Beauty and Sport categories on VS.com website, mobile and social, including long-term strategic planning, development product merchandising initiatives, overseeing all category offers and marketing initiatives, providing creative direction for all category assets/collateral, leading e-mail marketing/CRM strategy, and social/digital marketing. Overseeing in-season site optimization. Project manager for testing and pilot roll-outs within the categories. Senior team leadership and professional development for managers, associate/assistant managers and specialists. -
Senior Manager - Apparel & AccessoriesTarget 2011 - 2014Minneapolis, Mn, UsOwnership of multiple categories for Target stores & Target.com, including enterprise strategy and P&L management for key categories in Apparel & Accessories pyramid, including Women's Knits, Kids' Accessories and Special Sizes. Most recently, led a 25-person cross-functional team of vendor/agency, sourcing, marketing, presentation/site merchandising, & design partners to drive market share and revenue growth for Special Sizes category group, most notably spearheading and leading the development of Target's new plus size Brand "AVA + VIV". Focused primarily on leading and developing strategies to drive brand awareness, new customer acquisition and category sales growth, particularly within the digital space - a $50MM incremental sales opportunity. Leveraged site analytics/KPIs and customer insights to develop digital marketing strategies across SEO, SEM/Paid Search, CSE, Affiliate and Social Media coupled with trend-right product development and merchandising to deliver triple digit online growth. Championed and supported new digital and omnichannel processes, including one "enterprise" inventory integration project. Led all P&L management and financial analysis for the categories. Trained and developed junior-level managers. -
Mba Candidate - Class Of 2011Rutgers Business School 2009 - 2011Newark, Nj, UsTop-ranked, full-time MBA studentDual-Specialization: Management & Business Strategy; MarketingCurriculum Focus: Digital Retail Strategy & Brand ManagementMBA Consulting Engagements:Project Manager, 09/10 to 12/10Client: Virgin Mobile Focus: Digital Marketing Strategy Brand Strategy Consultant, 09/10 to 12/10Client: Rutgers Scarlet Knights - NCAA Football ProgramFocus: Brand Digital Strategy & Developmente-Commerce Consultant, 01/10 to 06/10Client: Barnes & Noble; Focus: Marketing Analytics & e-Commerce Strategy -
Associate Brand Manager (Mba Intern) - Consumer ProductsJohnson & Johnson Jun 2010 - Aug 2010New Brunswick, Nj, UsOwnership of the $25MM personal care product portfolio including P&L, S&OP/forecasting, trade and consumer marketing spend, as well as development of comprehensive two-year strategic plan to increase product penetration among e-commerce retailers such as Diapers.com, Target.com & Wal-mart.com. Leveraged partnerships with online digital communities, such as Babycenter, to conduct comprehensive market research and develop key consumer insights to drive portfolio market share. Created strategy to re-position key product line and led a cross-functional team to execute strategic packaging re-design. Proficiency in Xcelerate (IRI), Nielsen, Dunnhumby, and Catalina -
Digital Marketing & Branding ConsultantMultiple Companies And Self Employed 2005 - 2009Launched boutique creative services agency serving fashion, entertainment, & retail e-commerce clients, including MTV and Black Entertainment Television (BET). Collaborated with brand managers, art directors and photographers to execute on-figure website photo shoots and digital videos consistent with brand style-guides for multiple fashion retail websites. Developed brand concepts, style-guides and digital footprint for e-commerce clients. Worked closely with clients/talent to create head-to-toe looks (male & female). Managed extensive wardrobe and accessories inventory while maintaining working relationships with top fashion brands and showrooms to pull samples for clients. Assisted principal stylists with editorial/production shoots, music videos, and fashion shows, including NY Fashion Week.
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Manager - Teaming For TechnologyUnited Way Of Greater Philadelphia And Southern New Jersey 2002 - 2005Philadelphia, Pennsylvania, UsManaged brand development of new Teaming for Technology initiative which included conceptualizing and implementing annual integrated marketing campaigns that successfully leveraged United Way brand equity across digital, print, radio and TV platforms. Responsible for development of key marketing assets including launch of the Teaming for Technology website/digital experience. Proficiency in consumer acquisition strategies leveraging SEO/SEM, direct/e-mail marketing platforms, grant writing and new business development/pitch presentation. -
Counter Manager - Mac CosmeticsMacy'S 1998 - 2001New York, Ny, UsManaged a team of make-up artists/beauty advisors. Drove retail sales at the store level and built in-store relationships with all levels of management. Recruited, trained and provided ongoing development and feedback for counter employees. Developed and managed special events calendar and employee work-rotation schedules. Implemented visual merchandising directives.
Dasheeda Dawson Skills
Leadership
Open To Buy Management
Team Building
E Commerce
Social Media
Styling
Consumer Trends
Brand Development
Digital Strategy
Retail
Local Government
Sales
Trend Analysis
Data Analysis
Digital Media
Forecasting
Business Development
Market Research
Vendor Management
Digital Marketing
Advertising
Merchandising
Integrated Marketing
Strategic Planning
Grants Management
Strategy
Entrepreneurship
Fashion
Marketing
P&l Management
New Business Development
Digital Video
Cross Functional Team Leadership
Apparel
Merchandising Strategies
Regulatory Compliance
Social Media Marketing
Creative Direction
Entrepreneurial Skills
Management
Product Development
Marketing Strategy
Brand Management
Online Merchandising
Analytics
Pricing Negotiation
Open To Buy
Retail Buying
Dasheeda Dawson Education Details
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Princeton UniversityMolecular Biology; African-American Studies -
Rutgers Business SchoolMarketing; Management & Business Strategy
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Birch Wathen LenoxCollege Preparatory
Frequently Asked Questions about Dasheeda Dawson
What company does Dasheeda Dawson work for?
Dasheeda Dawson works for The Weedhead™ & Company
What is Dasheeda Dawson's role at the current company?
Dasheeda Dawson's current role is Founder and Bestselling Author.
What is Dasheeda Dawson's email address?
Dasheeda Dawson's email address is dd****@****ton.edu
What is Dasheeda Dawson's direct phone number?
Dasheeda Dawson's direct phone number is +160921*****
What schools did Dasheeda Dawson attend?
Dasheeda Dawson attended Princeton University, Rutgers Business School, Birch Wathen Lenox.
What skills is Dasheeda Dawson known for?
Dasheeda Dawson has skills like Leadership, Open To Buy Management, Team Building, E Commerce, Social Media, Styling, Consumer Trends, Brand Development, Digital Strategy, Retail, Local Government, Sales.
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