Dash Hegeman Email & Phone Number

Ellicottville, New York, United States

Taos Ski Valley, New Mexico

Ellicottville, New York

• Direct all day-to-day marketing aspects of the private ski area club. • Brought all creative design work in-house, which negated the need for an outside media agency leading to a savings of approximately $75,000 during my time at HoliMont.• Design all creative materials, including but not limited to: a monthly newsletter, various marketing brochures, advertisements for local papers and internet advertising/banner advertising in order to increase awareness of the ski area and drive… Show more • Direct all day-to-day marketing aspects of the private ski area club. • Brought all creative design work in-house, which negated the need for an outside media agency leading to a savings of approximately $75,000 during my time at HoliMont.• Design all creative materials, including but not limited to: a monthly newsletter, various marketing brochures, advertisements for local papers and internet advertising/banner advertising in order to increase awareness of the ski area and drive snowsport visitor traffic, resulting in two fiscally record setting seasons in the 4 seasons of my employment.• Facilitated the update of holimont.com, changing the CMS to a WordPress system allowing for more effective and efficient SEO.• Manage all social media channels; quadrupling the amount of Facebook fans, tripling the number Twitter and YouTube followers, and started the HoliMont Instagram account from scratch.• Responsible for content creation of all press releases/news articles, as well as the management of the ski area blog.• Executed over 60 club social activities to date; including but not limited to weekly après ski functions, charitable fundraising events and themed membership parties. Show less

Ellicottville, New York

• Feature writer for two seasonal publications (The Summer Local & Snowed In) under the Design Perks umbrella. • Responsible for researching and writing over 40 articles about the Western New York region.• Assist with the final editing process of both publications.• Provide social media consultation as well as assisted in the creation of a popular monthly Instagram-based feature page in both publications, which significantly merges digital with traditional print and has allowed… Show more • Feature writer for two seasonal publications (The Summer Local & Snowed In) under the Design Perks umbrella. • Responsible for researching and writing over 40 articles about the Western New York region.• Assist with the final editing process of both publications.• Provide social media consultation as well as assisted in the creation of a popular monthly Instagram-based feature page in both publications, which significantly merges digital with traditional print and has allowed both publications to enhance ad sales approximately 15% in a saturated market. Show less

Ellicottville, New York

• American Association of Snowboard Instructors (AASI) Level II certified for 13 years.• Responsible for managing the snowboard staff and making sure lessons are conducted properly. • Conduct staff training exercises using practices directly influenced by AASI guidelines and core concepts, helping the snowboard staff coach cliental in a more consistent and unified format.

• Provided marketing consultation to agencies throughout New York State by focusing on brand enhancement. Duties included marketing via print, billboard, radio, and television media. Helped host 24 press conferences.• Assisted the New York State Tobacco Control Program with the brand recognition of its Reality Check Youth Empowerment program; concentrating on counter advertising techniques to fight tobacco promotions. • Wrote over 50 press releases for various New York State agencies… Show more • Provided marketing consultation to agencies throughout New York State by focusing on brand enhancement. Duties included marketing via print, billboard, radio, and television media. Helped host 24 press conferences.• Assisted the New York State Tobacco Control Program with the brand recognition of its Reality Check Youth Empowerment program; concentrating on counter advertising techniques to fight tobacco promotions. • Wrote over 50 press releases for various New York State agencies that were published in numerous local media outlets throughout the state. Show less

White Plains, New York

• Submitted constant updates about news in professional tennis on usta.com using Sitecore program.• Wrote match reports and articles for the USOpen.org website. • Edited and approved user-submitted “Fanbook” comments on USOpen.org during the 2008 US Open.

• Developed the first comprehensive “Emerging Media Information Deck,” providing an overview of all OMD Emerging Media business contacts in PowerPoint format.• Designed the “Next Top 10” newsletter; updating OMD clients on various Top 10 digital platforms. • Assisted Emerging Media team in writing Point of View reports and PowerPoint decks.

Olean, New York

• Collaborated with the Head Coach on game plan tactics, recruiting, player development, and most importantly the educational expectations of the team, which during my time with the team, saw 75% of players move on to pursue a bachelor’s degree.• Ran a volunteer strength & conditioning program. 100% of players who regularly participated in the program saw in increase in playing time and individual statistics.

• Managed an annual budget of $65,000 funded by a grant from the NY State Department of Health. • Administered a youth action initiative that informed teens about the marketing tactics of tobacco companies and in that time was able to directly impact over 1,000 teenagers in the area with the Reality Check message. • Coordinated more than 50 community events attended by teenagers and adults.• Partnered with local Tobacco Control Coalition to demonstrate a comprehensive Tobacco… Show more • Managed an annual budget of $65,000 funded by a grant from the NY State Department of Health. • Administered a youth action initiative that informed teens about the marketing tactics of tobacco companies and in that time was able to directly impact over 1,000 teenagers in the area with the Reality Check message. • Coordinated more than 50 community events attended by teenagers and adults.• Partnered with local Tobacco Control Coalition to demonstrate a comprehensive Tobacco Control infrastructure in Cattaraugus County - this goal-based partnership saw the creation and implementation of the New York State Clean Indoor Air Act. Show less

M.S., Sports Business

B.A., Communication/Journalism

Activities and Societies: Men's Varsity Soccer

Communications/Journalism