-Lead team in meetings, delegate and supervise production tasks, synthesize pitches and ideas-Edit and ensure quality with final listen before publishing final product-Conduct interview of guests with engaging discussion questions

-Research information on and develop engaging questions for guests -Make creative and critical decisions during editing process -Find and reach out to artists on campus for potential interviews

-Create TikTok videos and ideas

-Reported to Social Media Manager with researched influencer lists for new store openings and brand campaigns-Contributed to competition research

-Report to Jolie’s first hire, gaining knowledge in community building and brand-awareness at a beauty and wellness start-up-Build influencer lists for gifting and Jolie’s community interview series-Conduct outreach with content creators, influencers, and agents for gifting and potential collaborations-Write copy for emails and plan social media posts using UGC and Jolie produced content

-Developed and presented a capstone presentation on messaging, visuals, trends, and values of Gen Z, giving insight into engaging the growing audience and market-Created and pitched potential names for new frame colors and collections, gaining experience in creative copywriting -Researched and identified local influencers to promote new store openings-Contributed competition research

-Developed and presented a capstone project on messaging, visuals, trends, and values of Gen Z to give insight into engaging the growing audience and market-Observed photoshoots and commercial filming, gaining skills in creative management and effective visuals-Created potential names for new frame colors and collections, gaining experience in creative copywriting -Researched and identified influencers near new store locations that would accurately represent the personality of Warby Parker and would engage the local community-Contributed competition research