• Crafting PerceptPixel, a full stack image solution, featuring an image CDN, on the fly image transformations & a web application.

• Spearheaded the design and development of Wondermart, Udaan's B2C Counterpart, driving a monthly Gross Merchandise Value (GMV) of over Rs. 1 Crore.1. Built & maintained multiple microservices, ensuring outstanding performance & p99 response times of under 200ms2. Developed data driven promotional strategies, leading to improved buyer repeat rates.3. Created real-time monitoring dashboards for key metrics like service response times, error rates, critical logs & dependencies, cutting service disruption MTTR by ~30%.• Designed & developed a CMS for instant app appearance customisation across screens, reducing customisation time by 90%. The enhanced sale event themes increased user engagement by 30% and conversion rates by 14%

• Enhanced search, discovery, product recommendations and product description for the fresh and meat categories within a diverse e-commerce platform 1. Achieving a significant ~60% reduction in time it takes for the users to do their first add to cart & 6% increase in total "add to carts" for fresh and meat products, demonstrating improved product discoverability 2. Achieving ~22% reduction on return-to-origin (RTO) rates for selective verticals