Claudia Da Silva Email & Phone Number

Miami-Fort Lauderdale Area

Miami-Fort Lauderdale Area

Miami, Florida, United States

•Develop and execute annual integrated marketing plan to reach a minimum of $5.2MM in ticket sales, resulting in a subsequent increase of in the value of our marketing campaign and KPIs.•Negotiate media sponsorships, including the drafting, execution and fulfillment of contracts, the evaluation of existing partnerships, and development of potential partners.•Work alongside technology partners to develop and execute a data-driven paid digital/social campaign to drive ticket sales. •Manage integration of major Festival sponsors (e.g. BACARDI, Diageo, Heineken, GOYA, BMW, American Airlines) into Festival marketing strategy and oversee and approve all integrations.•Lead the web and graphic design teams in the production of the website, corporate website and Official Guide and Recap. •Develop copy for all marketing collateral including website, Official Guide, events, media campaigns and newsletters.•Produce and distribute e-newsletter, including scheduling, development and editing of copy and graphic elements.•Update the backend of the website daily to reflect all sponsor and event changes.•Collaborate with designers on all aspects of the Festival's annual branding campaign, including evaluation of layouts and proofs, coordination of art files between designers, and ensure all materials follow the approved campaign design(s).•Work alongside sponsorship team on development of materials for new sales pitches. •Monitor and track all Festival marketing/promotions across multimedia platforms – approx.2 billion impressions annually.•Provide reporting data and analysis as needed for leadership, stakeholders, sponsors, public officials and grant applications.

Miami, Florida, United States

•Analyzed data and identified trends, to develop, sell and execute data-driven strategies including paid digital and social, public relations, traditional advertising, influencer campaigns and event activations.•Specialized in new brand development and diffusion through paid media, with a focus on digital programs. •Led a cross-functional team in the development of client objectives and brand identity and assets. •Created and presented new business presentations, focused on brand development and digital strategy, alongside the CEO. •Developed strategic relationships with key industry leaders, local and governmental agencies, and vendors.

Miami, Florida, United States

•Defined client objectives, benchmarks and KPIs based on existing data to develop and execute successful media strategies. •Developed full-scope campaigns including paid digital and social, radio, TV, print and out-of-home media. •Negotiated and executed multi-platform media campaigns, including vendor negotiations, implementation, execution, optimization, reporting, and financial reconciliation.•Identified new target demographics and sectors for growth based on campaign performance and analytics.•Led influencer-driven campaigns from research and ideation to execution and reporting. •Led creative team, analytics partners and media/technology vendors in brainstorms to develop new strategies/campaigns. •Coordinated effective and timely execution of media plans and added value. •Developed trusted relationships with key accounts, stakeholders and sponsors. •Researched and fortified marketing efforts and media relations in U.S. General/Hispanic and LATAM markets.

Gainesville, Florida, United States

•Leased apartment units through the facilitating of tours of the apartment complex and learned how to successfully give sales pitches. •Effectively scheduled, managed, and trained other leasing consultants in leasing and closing techniques, contract readings, and customer relations. •Engaged in resident interaction and customer service while formulating and implementing marketing strategies for the apartment complex.

Gainesville, Florida Area

•Prepared and implemented comprehensive business plans with a focus on cost-effective operations and market development activities.•Ensured company policies and guidelines were communicated and followed effectively.•Organized a conference for 100 attendees from six different universities while overseeing logistics including: the planning and execution of the varying debate committees and socials, and the hiring, training, and overseeing of 32 staffers.

Greater New York City Area

•Instructed groups of high school students in business and entrepreneurship related subjects through discussions and briefings. •Taught academic and leadership sessions, specifically in interview skills and public speaking.

Madrid, Community Of Madrid, Spain

•Aided in the planning of upcoming trade shows in the fashion industry of Madrid, including Madrid Fashion Week (Pasarela de Cibeles). •Recruited and served as a liaison for our international fashion exhibitors. •Organized schematics for the various trade fairs and formulated marketing plans in English.