Dasun Tharanga Email & Phone Number

55/72, Vauxhall Lane, Colombo 02

55/72, Vauxhall Lane, Colombo 02

The primary role of the Brand Activation Executive is to assist the business development efforts by planning marketing efforts and creating content and engaging materials and experiences that can be used to generate interest from potential clients and help retain existing clients. I also aid the Brand Activation Manager & Brand Managers on developing partnerships for product offerings & Brand visibility enhancements. Additionally, I work Janashakthi Insurance’s social networks presence and newsletters to strengthen the brand and help the business development efforts to develop the pipeline of new business coming in. This requires a thorough knowledge of the market, the solutions/servicesManage Product communication across the organization including creating excitement around new product/feature launches, channeling product feedback and managing issue resolution.Represent Janashakthi Insurance Brand proposition externally and internally. Evangelize customers, partners and participate at conferences.Drive transformational brand solution sales through leveraging and developing relevant content and competition to make the prospective clients to engage with.Develop, leverage and deploy regional and local promotional activities to upscale sales teams to approach clients with multi-faceted media propositions.Ensure competitive perspectives and differentiated value propositions generated through market-relevant insights. Using knowledge of the market and competitors, identify and develop Janashakthi Insurance’s unique selling propositions and differentiators.Run Janashakthi Insurance’s presence on social networks and manage Janashakthi Insurance’s common PR/ Media archive.Attend, present on and man the booths on industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.Identify opportunities for campaigns that will lead to an increase in sales.

55/72, Vauxhall Lane, Colombo 02

Vip Centre

Performed the role of Marketing Coordinator of the VC Capital Group ofCompanies who planned & coordinated with the sales and the other external service providers while being responsible of marketting communication functions and promotional activities.

Itinerary & program creation for European & Asian Markets.Assessing, Monitoring & Problem solving in OperationsInteract with the guest & inbound and outbound service providers for planing and execution of travel itineraries.Working on deferent aspects for product development & operations

Sell Dialog GSM products and services to both individuals and companies.Sell Dialog GSM Post paid & Prepaid Packages.Build market position by locating, developing, defining, negotiating, and closing business relationships.Keep abreast of current technology trends.Identify, contact and build relationships with prospective customers through a combination of telephone and in-person cold calls, networking and referrals to obtain appointments.Write and submit accurate orders.Manage a territory using technology, prioritization and time management skills.Submit pricing and pre-qualification requests reflecting the client's requirements.Maintain an updated database in sales database including all activities, partners, and opportunities with their current status.Maintain open and effective lines of communication throughout the organization to maintain a sense of teamwork, enthusiasm, pride, and quality workmanship.Capture and review any competitive intelligence gathered and proactively communicates this information to marketing.Define personal and corporate revenue objectives.

Master Of Business Administration (M.B.A.), Business Technology

B.Sc., Natural Resources Management & Environmental Sciences

Activities and Societies: Media Coordinator to Student Union of SUSLBachelor of Science in Natural Resource Management & Environmental.

Gce A/L, Biology/Biological Sciences, General

GCE Ordinary Level & GCE Advanced Level

Primary Education, General Studies, 179