• Led all aspects of the brand's digital marketing strategy, encompassing website management, SEO optimization, social media engagement, and comprehensive analytics and reporting.• Spearheaded the development of new service pages and implemented SEO best practices, resulting in a 2x increase in organic traffic and lead generation from the website.• Expanded communication channels by integrating push notifications, SMS marketing, email campaigns, and in-app banners to effectively promote… Show more • Led all aspects of the brand's digital marketing strategy, encompassing website management, SEO optimization, social media engagement, and comprehensive analytics and reporting.• Spearheaded the development of new service pages and implemented SEO best practices, resulting in a 2x increase in organic traffic and lead generation from the website.• Expanded communication channels by integrating push notifications, SMS marketing, email campaigns, and in-app banners to effectively promote offers and services.• Collaborated with content writers and graphic designers to create engaging creative assets for multi-channel digital marketing campaigns.• Managed video production agencies to produce captivating YT Shorts, Insta Reels, product tutorials, and impactful customer testimonials leading to a surge in customer engagement across digital platforms• Partnered with the sales team to plan and execute joint campaigns, supporting both on-ground retail agents and internal sales teams in driving business growth.• Developed robust process for online reputation management (ORM) on social media and app store platforms to maintain a positive brand image.• Worked alongside the HR team to develop a unified employer branding strategy and to amplify employee engagement. Show less

• Responsible to conceptualize and drive monthly digital marketing activities for 10-12 product categories across all platforms (Facebook, Instagram, Google, Amazon, Flipkart) utilizing a budget of around ₹1 Cr and ensuring revenue generation of around 7-10 Cr• Providing support to sales team through lead generation digital campaigns, generating a monthly revenue of around 30+ lacs• In coordination with the ecommerce team product listing optimization on Amazon, Flipkart and Shopify to… Show more • Responsible to conceptualize and drive monthly digital marketing activities for 10-12 product categories across all platforms (Facebook, Instagram, Google, Amazon, Flipkart) utilizing a budget of around ₹1 Cr and ensuring revenue generation of around 7-10 Cr• Providing support to sales team through lead generation digital campaigns, generating a monthly revenue of around 30+ lacs• In coordination with the ecommerce team product listing optimization on Amazon, Flipkart and Shopify to increase SOV and ensuring retail readiness• Tracking the effectiveness of ongoing campaigns through regular monitoring & reporting of KPIs and making necessary changes from optimization perspective• Working directly with in-house graphic designers and copywriters to oversee the creation of ads, infographics, blog, articles, etc.• Vendor management for regular PR and creative requirements• Maintaining positive brand image through ORM activities using social listening tool OneDirect and escalating issues to respective teams for proper action Show less

• Designing and implementing social media strategy aligned with company’s goals• Providing content for the organization's social media platforms• Create actionable plans to both grow and maintain followers on popular social media platforms such as Twitter, Facebook, YouTube and LinkedIn• Ensuring progress on all platforms by using analytical tools such as Twitter Analytics, FB Insights, etc.• Monitoring SEO activities and ensuring continuous growth in organic and social traffic… Show more • Designing and implementing social media strategy aligned with company’s goals• Providing content for the organization's social media platforms• Create actionable plans to both grow and maintain followers on popular social media platforms such as Twitter, Facebook, YouTube and LinkedIn• Ensuring progress on all platforms by using analytical tools such as Twitter Analytics, FB Insights, etc.• Monitoring SEO activities and ensuring continuous growth in organic and social traffic on website.• Getting creatives designed for promotions and website through agency.• Responsible for online reputation management (ORM) and escalation to relevant internal stakeholders as needed.• Collaborate with Customer Care department to ensure that all complaints are tracked and responded on social media and all consumer forum sites on the internet.• Coordinating with internal teams like product and training to keep track of latest developments and share the same with the users on all social media platforms Show less

• Providing technical support and resolving various performance and policy related issues of customers via email, phone, chat and VCs• Reviewing customer's Google ads accounts and providing optimization recommendations for overall account growth• Driving a team of 15+ analysts and ensuring the quality of task done by them as per the defined audit process and procedures• Providing continuous improvement to processes, tools, metrics and training based on ongoing experience, process… Show more • Providing technical support and resolving various performance and policy related issues of customers via email, phone, chat and VCs• Reviewing customer's Google ads accounts and providing optimization recommendations for overall account growth• Driving a team of 15+ analysts and ensuring the quality of task done by them as per the defined audit process and procedures• Providing continuous improvement to processes, tools, metrics and training based on ongoing experience, process metrics and feedback from process users and other stakeholders to drive further efficiencies in the process• Preparing weekly and monthly Quality performance reports and presenting the same in business review meetings with the client. Show less

• Work with all team functions - design, development and social - to implement SEO strategies for client projects and in-house projects.• Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness indexing• On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc)• Extensive Keyword… Show more • Work with all team functions - design, development and social - to implement SEO strategies for client projects and in-house projects.• Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness indexing• On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc)• Extensive Keyword Research Analysis and implementing innovative off-page SEO strategies to achieve targets in terms of ranking and traffic.• To devise and implement Online Ads strategies across a number of assigned client accounts and manage the campaigns.• Responsible for the day to day running and management of these accounts, carrying out technical changes, analyzing and drawing insight from analytics data.• To manage budgets in line with strategy and ensure that monthly spend is on target.• Managing a team of SEO executives to drive day-to-day execution of organic initiatives, tracking, and reporting of metrics.• To produce monthly reports for clients containing a robust description of weekly/monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics agreed with the client. Show less

To plan, develop, execute and monitor all marketing, advertising, promotional activities in line with the marketing strategy and organizational objectives, in the process enhancing the club Mahindra brand-Develop marketing initiatives to expand customer base and to optimize sales. (Primary focus on lead generation and database management).-Executing tie-ups, Promotional Activities and events in markets.-Undertaking promotional activities to ensure brand visibility and awareness in… Show more To plan, develop, execute and monitor all marketing, advertising, promotional activities in line with the marketing strategy and organizational objectives, in the process enhancing the club Mahindra brand-Develop marketing initiatives to expand customer base and to optimize sales. (Primary focus on lead generation and database management).-Executing tie-ups, Promotional Activities and events in markets.-Undertaking promotional activities to ensure brand visibility and awareness in existing and new markets.-Telemarketing operations – in-house as well as outsourced-Vendor Management, interfacing with creative and production agencies-To manage the marketing department budget.-Designing and producing marketing collaterals where needed.-Oversee corporate communications and other business development activities. -Tracking competition Show less

•Conceptualizing & executing ATL & BTL activities.•Backing the sales force with marketing & promotions support.•Engaging the target market with different events.•Associating the Credila brand with education loans through customer engagement programs or brand campaigns.•Handling vendors & agencies for effective marketing campaigns.•Measuring & monitoring the ROI of different marketing campaigns.•Managing & allocating budgets & preparation of monthly marketing calendar

•Ensure continued presence of T.I.M.E. in colleges and student hot-spots•Planning and implementing BTL activities in assigned region•Database collection via college activities.•Rendering best available service/ solution to students•Ensuring maximum brand visibility and capturing optimum market shares•Liaise with college authorities for seminars, conferences, student meetings•Follow up on student queries and answer their queries•Sharing the local marketing Feedback… Show more •Ensure continued presence of T.I.M.E. in colleges and student hot-spots•Planning and implementing BTL activities in assigned region•Database collection via college activities.•Rendering best available service/ solution to students•Ensuring maximum brand visibility and capturing optimum market shares•Liaise with college authorities for seminars, conferences, student meetings•Follow up on student queries and answer their queries•Sharing the local marketing Feedback and competitors activities. Show less

• Offering advice to the prospective students on a wide range of courses offered by the institute and assisting in identifying the right course to suit the student’s career needs.• Creating a strong presence of the brand amongst general public through rigorous outdoor promotional events.• Conducting workshops, seminars and events in academic institutions to develop a strong database of prospects.• Develop links with institutions within the region for achievement of institutional… Show more • Offering advice to the prospective students on a wide range of courses offered by the institute and assisting in identifying the right course to suit the student’s career needs.• Creating a strong presence of the brand amongst general public through rigorous outdoor promotional events.• Conducting workshops, seminars and events in academic institutions to develop a strong database of prospects.• Develop links with institutions within the region for achievement of institutional sales targets.• Ensuring proper documentation and service to all the students to reduce customer grievances.• Actively follow up with the existing students to ascertain their academic progress and offer assisting student services provided by the institute.• Adherence to operational procedures and timelines to ensure prompt and efficient customer service.• Maintaining channel sales relationship with North & east India franchisees. Show less

•Providing front-end resolution to customer queries.•Personally interacting with clients•Creating & Maintaining MIS on daily basis•Upselling of paid packages to the existing members