Looking at Digital Marketing of ECL.

Bootstrapped independent marketing consulting agency www.samadhanconsultancy.com ACHIEVEMENTS HIGHLIGHTS1. Providing content services for brand Sleepsia, owned by New Delhi base Rene Maurice Pvt. Ltd. 2. Digital Launch Launching Noida-based Steelion Building 3. Social Media Management Managing SpellCasting on Instagram and Facebook, From August- 2022. Thanks to all of you who have been with us and we welcome all the good people to join aboard, TDC. Because you are in Good Company.

www.wbcil.com – West Bengal Chemical Industries Ltd. www.eskagsanjeevani.com – Eskag Sanjeevani Group of Hospitals www.suvida.in – Suvida – Oral Contraceptive Pills

As the marketing head for Vinod Patel in Fiji, successfully launched the company's ecommerce site, shifted marketing strategies to digital and social media, executed successful campaigns, ensured brand integrity, and created annual plans with ROI reports while adhering to consumer laws and agreements. Additionally, I worked with cross-functional teams across South Pacific Region. Helped establish strategic business partnerships with Vodafone (AU) and participated in government and corporate events in a new country. • Helped launch the company's ecommerce site, vinodpatel.com.fj, with online delivery across South Pacific Islands. (FJD $1 Mn Online Sale in Opening Year)• Set its online business base during the COVID-19 pandemic in partnership with Vodafone, Fiji, Singapore and Australia teams from scratch.• Led VPCL’s e-Commerce portal launch, strategic alliance with Vodafone -m-Paisa, and participation with government, corporate B2B, B2C events.• Successfully executed marketing campaigns and helped shift strategies from traditional to digital with managements’ guidance, keeping future ERPs in mind.• Ensured brand integrity, adhered to brand guidelines/standards. Zero Complaints• Created brand/product/company annual plans with ROI reports. On Time.• Executed promotional campaigns, SEO/SMO, link building, eMarketing, tactical print ads, seasonal ads, TVCs, CSR, media relationships. Met 100% KPI • Monitored, leads to Customer Care thereby. Generating Business• Adhered to consumer laws, MoU’s and signed clause terms and conditions on behalf of the company.• Participating, managing sponsorship deals and ensuring brand adherence, optimization of funds• Ideating/executing CSR projects across the country under VPCL Foundation.KPIs• Reports - Creation of brand/product/company annual plans with ROI reports• PR – Media relationship building, alliances with local brands for joint campaigns •Contract and Legal - Managing contracts with vendors (online and offline)

Have managed multiple digital and PR agencies, vendors, and coordinated with various online marketing teams. Was responsible for website management, including coordinating with HQ website operation teams in China, managing the CMS, and overseeing the creation of online banners and adverts. I've involved in social media management, creating engaging content and managing creative campaigns across digital channels. Have looked at paid promotions and optimization for maximum ROI via Google AdWords, Digital Advertising, and Facebook Advertising. Was primarily responsible for driving content marketing, social media marketing, and online campaign management, including the creation of engaging visuals that reflect HAIER's brand identity and guidelines. Led Haier India's digital marketing and corporate communications and played an integral part in Haier's digital transition under a global digital transformation campaign.•Conceptualized viral and trending social media campaigns.•Managed agencies for 360-degree campaigns under (ATL, BTL, and digital) and aligned work with customer care for social media complaints.•Launched appliances category/brand management based on USPs and aligned brand CSR, PR, and marketing towards hyperlocal markets.•Planned, approved, execute social media plans, periodic reports.•Worked on strategic partnerships in sports branding (ISL), celebrity management, website management, video creation, internal communication, and HR support.•Identified opportunities and executed ideas to end-to-end campaigns with ROIs, worked with all product heads in implementing finance schemes, B2B promotion, on-ground event integration through 3rd party mediums.Provided training/development around digital, including conducting specialized product training marketing managers, constantly identifying new trends in digital marketing evaluating new technologies to ensure Haier lead the industry.• Won Haier's [India] National 'Award of Excellence in Marketing-2015'.

Worked with this web consulting firm and primarily responsible for creating inbound leads using content as a strategy in coordination with the Affiliate Marketing teams. Successfully carried online campaigns with global affiliates in coordination with sales team in Costa Rica/ Canada. Reporting to Associate Director, Sales and OperationsResponsibilities:• Collaboration with online marketing, user experience, SEO team/s, customer support, live backend support, site traffic reporting, analysis, and promotional team for promotions.• Wrote newsletters, eBooks case studies, press release, blogs, feature articles and legal documents.• ORM and brand/image building activities for the company’s CSR. Tej Kohli Foundation.Provide SEO based marketing articles for online gaming sector. Written web pages and marketing communication matter on daily basis for social mediaand a third party Affiliate syndicate network. Created content for Info-Graphics, e-books, newsletters, case studies, Blog, featurearticles, philanthropy content and reputation management. Coordinate regularly with online marketing, user experience & SEO team/s. Interactions with online marketing, customer support and live backend support and sitetraffic reporting, analysis and promotional team. Done ORM and brand/image activities for the company’s CSR- corporate socialresponsibility. Have written technology articles.

Led the team to perform their best and supported QAM’ and ensured quality guidelines.My role is to coordinate with editors on board and freelancers regarding schedule and deliveryof projects on a day on day basis. Content management, editing, content creation, CMS based portal management andusage HTML. Recommend innovative processes. Responsible for content deliveries. Research on current affairs, creation of knowledge database repository via social media. Working on spreadsheets, tracking sales, documenting team performance andknowledge data repository creation. Learning more in the dynamic technology space.Co-founder www.lawisgreek.com(2009-2012) (2.5 years)Exponential contribution in growing and create a strong and reliable presence of the brandespecially in the social space as Strategic Alliances. Manage the social media for the site. Using platforms like Facebook, Twitter, LinkedInetc for popularity. Effectively secured a successful syndication contract from one of the biggest newssyndication companies in India and got listed on PIB. Was responsible for setting up the base of the brand by adding the site in specificplatforms. Write news; collaborate with content (social) partners. Mange creative activities like taking pictures, caption writing, headings and featurearticles for the site. Inbound traffic activities-coordinate with guest bloggers, interaction with readers,solving/arranging query resolution, and strategic alliances with distinguished legalmembers of the society across India and abroad for information exchanges. Develop and follow-up stories, brainstorming and idea generation Responsible for the entire social media activity Check and find leads, growth plans, generate ideas and implementation PressMention-http://www.hindustantimes.com/India-news/NewDelhi/Top-10-safety-websites-that-women-must-know-about/Article1-832127.aspx

Business Writer at newratings.com- an equity research ratings website. Wrote news and the summary analysis made by investment banks and independentresearch firms worldwide every financial quarter. Got exposure to real time news scenario as crucial information up-to-the-minute storieson equity ratings, recommendations, target prices & forecasts had to be publishingonsite. (via CMS).Manager–Was a part of core group of online newspaper jurnalo.comNovember 2007-October 2008 News sourced from German news agency-DPA. Uploaded news real time (European political news). Daily coordination with Berlin based Editor. Successfully helped site transition.Content Manager-economywatch.comOctober, 2006-March 2008Managed backend process for this Singpore based financial website. Content writing-[country profiles-travel content]. Managed the site (publishing) in coordination with technology team. Worked with the SEO, SEM teams. Publishing in-charge.