Responsible for developing Corporate Brand Communications for Grameenphone. Notable work during my tenure: 2023 & 2024 edition of Shopno Jabe Bari & Cholo Bangladesh.

Responsible for the entire marketing ecosystem of Grameenphone’s app platform – MyGP in ATL, BTL and Digital platforms. Formulating the app’s brand strategy, budgeting, ensuring acquisition, retention, analytics and content production for TV, Print, Radio, Retail, Outdoor and digital platforms are core responsibilities. Managing budget tactic, bidding & optimization and campaign performance across all digital marketing channels to meet business objectives while coordinating with the creative (GREY), Digital (Magnito) & Media (Mindshare) agencies.

Responsible for the entire marketing ecosystem of Grameenphone’s app platform – MyGP in ATL, BTL and Digital platforms. Formulating the app’s brand strategy, budgeting, ensuring acquisition, retention, analytics and content production for TV, Print, Radio, Retail, Outdoor and digital platforms are core responsibilities. Managing budget tactic, bidding & optimization and campaign performance across all digital marketing channels to meet business objectives while coordinating with the creative (GREY), Digital (Magnito) & Media (Mindshare) agencies.

Responsible for brand strategy, ATL & BTL campaign communication plan including budget of category campaigns in alignment with the Target Segment & Business objectives; ensuring appropriate marketing & media mix for each campaign, managing relevant internal & external stakeholders; ensuring effective & creative ATL/BTL content development in alignment with brand guideline for all Data, Voice, VAS and GP STAR loyalty campaigns of Grameenphone while managing the creative (GREY), Digital (Magnito) & Media (Mindshare) agencies.

Responsible for preparing the GTM & budget of relevant campaigns in alignment with the Target Segment & Business objectives, ensuring appropriate marketing mix & media mix for each campaign, managing approval of GTM from relevant stakeholders & ensuring effective creative & content in alignment with according to brand guideline for all Data, Voice and GP STAR loyalty campaigns.- Guide product owner in preparing comprehensive product brief- Translate product brief into appropriate marketing plan- Plan budget efficiently- Explore innovative & effective solutions- Prepare communication brief for Creative Agency- Oversee development of creative & content- Manage approval of creative & content- Ensure collaboration with all relevant stakeholders for smooth, comprehensive & flawless campaign execution (timely product launch, regulatory approval, channel readiness, customer service readiness, production readiness etc.)- Devise & implement quick mitigation plan & modification to GTM to address business need/ attain business objective

Develop and Plan strategy for consumer engagement, channel promotion under ATL & BTL activities to achieve defined activation target, revenue and channel satisfaction.Marketing Commercial mostly deals with the ATL marketing campaigns, events and promotion. Capitalizing on my previous experience of Trade Marketing which deals with BTL marketing focusing retailers, a few key deliverables here are: * Planning and Budgeting activation programs to promote Internet products* Organizing events and consumer engagement programs for different customer groups* Managing and coordinating internal and external stakeholders ensuring smooth operation of events, campaigns & activation throughout the nation * Ensure smooth inter-departmental coordination while organizing cross-functional in-house and outdoor events and consumer engagement programs

Develop and Plan strategy for consumer engagement, channel promotion under ATL & BTL activities to achieve defined activation target, revenue and channel satisfaction.Marketing Commercial mostly deals with the ATL marketing campaigns, events and promotion. Capitalizing on my previous experience of Trade Marketing which deals with BTL marketing focusing retailers, a few key deliverables here are: * Planning and Budgeting activation programs to promote Internet products* Organizing events and consumer engagement programs for different customer groups* Managing and coordinating internal and external stakeholders ensuring smooth operation of events, campaigns & activation throughout the nation * Ensure smooth inter-departmental coordination while organizing cross-functional in-house and outdoor events and consumer engagement programs

Develop and Plan strategy for consumer engagement, channel promotional and BTL activities to achieve defined sales, revenue, channel satisfaction.Trade Marketing is mostly concerning segment-specific targeted marketing campaigns for customers and some 250k retailers around the country. Few of my major deliveries were:* Organizing eid festivals for retailers throughout the country* Planning and Budgeting several campaigns for retailers throughout the year* Forecasting, planning, budgeting and providing numerous gift items for consumers throughout the year, supporting hundreds of regional fairs and campaigns designed for both retailers and grameenphone customers* Managing and coordinating internal and external stakeholders ensuring smooth operation of events and campaigns throughout the nation * Developing and executing a unique event for RMG workers under the umbrella of Internet For All, providing a complete communication solution to some 3k RMG workers

Make A Wish is a destination management company based in Bangladesh, catering to all the travel needs. Key services include VISA assistance, Air Ticketing, Complete Travel Planning, Destination Corporate Event Management.

Wedding Studio specializes in wedding photography. It also covers corporate events and product photography.www.facebook.com/pritom.adroitwww.flickr.com/photos/pritom-das

Bullfrog Creations is a Pop Culture Merchandise manufacturing and selling online store. The product line includes Posters, Wrist Bands, Wall Clocks, Button Badges, Key rings, T-shirts; all of which can be customized according to the customers' preferred design. Bullfrog caters to both the retail customers and bulk buyers.www.facebook.com/bullfrogcreations

Burger Jerks is a food joint selling Burgers and Steaks of different varieties.www.facebook.com/burgerjerks

* Conducted Orientation of New Recruits of the Club* Conducted Workshop on Photography* Led and Organized several National and International Exhibitions both inside and outside the university premises* Lead and Organized several Photography Trips both within the country and abroad* Took part in the day-to-day operational activities of the club including preparing yearly budget for the club, preparing proposal for sponsorship of several programs of the club* Lead and Organized International Inter University Photography Exhibition 2014 with participation from 35 countries

Assisted the Faculty Member in Invigilating the Examinations, Checking Exam Papers, Preparing Students' Grade sheet, Attendance Sheet etc. Assisted the students with their basic academic problems related to the course in absence of the Faculty Member.