Passionate product and growth professional with over 8 years of diversified experience spearheading high-impact initiatives at global tech-giants as well as early and growth-stage startups. Demonstrated success in grasping key strategic priorities, delivering solutions to complex business problems and leading cross-functional teams in both B2B and B2C segments to achieve business objectives. Brings strategic vision coupled with execution experience to optimize user onboarding experience, increase conversion rates, lower churn, and boost growth through data-backed insights and user feedback for product feature enhancements.Currently heading growth efforts as Strategy & Program Lead at Hubble - a Consumer Rewards platform, enabling over 10x increase in product adoption through analytics and CLM-driven user-centric marketing campaigns to accelerate user acquisition, onboarding, conversion, and loyalty in order to make Hubble the most loved consumer brand for maximise savings on shopping.Previously led strategy & operations briefly for Revolut’s Financial Crime - CDD KYC team to deliver superior onboarding experience exceeding CX benchmarks through KYC optimisation to digitally onboard over 15 million customers with 95%+ accuracy rate of fraud user detection. Prior to that, have also driven innovation in payments and commerce at ToneTag by identifying white space opportunities through ground research and customer insights.An analytical yet creative problem-solver with an MBA in Marketing and Systems from Indian Institute of Management Lucknow, thriving at the intersection of product, operations and business growth strategy. Continuously experimenting and iterating to bridge the gap between customer expectations and business outcomes, simplifying user journeys backed by data insights leveraging broad experience across FinTech, Payments, E-commerce, and SaaS products.Love to work on category-defining products that users love by building user-focused product offerings, translating user insights and data into tangible business solutions that create a seamless, engaging experience for millions.