Sagar Das

Sagar Das Email and Phone Number

Senior Director, Marketing Science @ OMD USA
Los Angeles, CA, US
Sagar Das's Location
Los Angeles, California, United States, United States
About Sagar Das

As an Executive Business Analytics Leader, I have 18+ years of experience specialized in using data and insights to inform business, product, and marketing decisions. I am well versed in regulatory compliance, data-driven decision making, and stakeholder engagement. Additionally, I have consistently been recognized for my ability to analyze campaign and channel profitability, as well as identify key opportunities to influence customer acquisition and revenue growth Key Achievements Include: ✅ Promoted to Senior Director post-acquisition and restructuring, stepping in to lead 2 teams of 9 analysts with focus on performance analysis across channels, offering actionable insights to fuel customer growth and optimize marketing spend✅ Integral in influencing the Stamps.com Board of Directors with critical data analysis, providing strategic guidance in the successful sale of Stamps.com to the private equity firm Thoma Bravo for $6.6B✅ Directed design and implementation of a pricing test for new and existing customers, delivering a successful launch of new pricing for over 500K SMB customers with a ~12% annual subscription revenue increaseContact me through this profile if you wish to connect.

Sagar Das's Current Company Details
OMD USA

Omd Usa

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Senior Director, Marketing Science
Los Angeles, CA, US
Sagar Das Work Experience Details
  • Omd Usa
    Senior Director, Marketing Science
    Omd Usa
    Los Angeles, Ca, Us
  • Auctane
    Senior Director, Business Analytics
    Auctane Jan 2022 - Aug 2024
    Los Angeles Metropolitan Area
    • Served as an integral executive leader for the organization, providing mailing and shipping solutions to over 1M eCommerce sellers and small businesses, including Stamps.com, Endicia, ShipStation, and ShippingEasy.• Promoted to Senior Director post-acquisition and restructuring, stepping in to lead 2 teams of 9 analysts with focus on performance analysis across channels, offering actionable insights to fuel customer growth and optimize marketing spend.• Performed deep dives and analyzed the performance of marketing channels for over $100M in domestic and international spending across multiple brands.• Oversaw the development of a strategic vision and execution roadmap and ensured alignment with organizational goals and objectives, prioritizing dependencies with data engineering and business intelligence teams.
  • Auctane
    Director, Marketing Analytics
    Auctane Apr 2019 - Jan 2022
    Los Angeles Metropolitan Area
    • Integral in influencing the Stamps.com Board of Directors with critical data analysis, providing strategic guidance in the successful sale of Stamps.com to the private equity firm Thoma Bravo for $6.6B.• Maintained website tracking and dynamic content to ensure consistent user experience and precise channel attribution.• Developed multiple successful A/B tests to enhance visitor conversions on the company homepage and landing pages.• Focused on proactively mitigating customer pain and churn during the COVID-19 pandemic, including creating and applying predictive models with prescriptive solutions.• Led a cross-functional CCPA data compliance project across marketing and sales organizations, coordinating between external vendors and multiple internal departments, including legal, business intelligence, data engineering, product, and development teams.
  • Auctane
    Senior Manager, Marketing Analytics
    Auctane Mar 2018 - Apr 2019
    Los Angeles Metropolitan Area
    • Directed design and implementation of a pricing test for new and existing customers, delivering a successful launch of new pricing for over 500K SMB customers with a ~ 12% annual subscription revenue increase.• Followed up with price adjustments by making appropriate changes to the website and marketing materials and reaching out to existing customers.• Utilized full-funnel measurement and analysis and led the development of in-house MMM/MTA models to enhance the organization’s marketing efforts.
  • Auctane
    Marketing Analytics Manager
    Auctane Sep 2013 - Mar 2018
    Los Angeles Metropolitan Area
    • Led the development of an innovative calculator that determines the ideal test size for direct mail campaigns, maintaining statistically significant results while minimizing risk exposure, assisting in identifying multiple wins that led to channel growth and delivered an increase in profitability.• Constructed and oversaw Customer Lifetime Value Models (CLV) integrating SaaS and transactional revenue, empowering marketing teams to streamline targeting strategies and optimize spending.• Collaborated with the CMO and Legal Counsel in analyzing customer churn behavior during the regulatory approval process of Endicia’s acquisition, providing critical data showing the definition of the market was much more extensive and that there would be no monopoly following the acquisition, influencing a successful approval.• Partnered with Legal and Marketing teams to facilitate A/B testing and implement pricing, tax, and trial-period disclaimers on the company website to ensure DOJ compliance.
  • Unisys
    Marketing Analyst Intern
    Unisys Jun 2012 - Dec 2012
    Reston, Va
  • Sapient Global Markets
    Associate, Technology
    Sapient Global Markets Dec 2009 - Jul 2011
    Bengaluru Area, India
  • Replicon
    Software Engineer
    Replicon Nov 2006 - Nov 2009
    Bengaluru Area, India

Sagar Das Education Details

Frequently Asked Questions about Sagar Das

What company does Sagar Das work for?

Sagar Das works for Omd Usa

What is Sagar Das's role at the current company?

Sagar Das's current role is Senior Director, Marketing Science.

What schools did Sagar Das attend?

Sagar Das attended University Of Maryland - Robert H. Smith School Of Business, Dhirubhai Ambani Institute Of Information And Communication Technology.

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