Sagar Das Email & Phone Number

Los Angeles, Ca, Us

Los Angeles Metropolitan Area

• Served as an integral executive leader for the organization, providing mailing and shipping solutions to over 1M eCommerce sellers and small businesses, including Stamps.com, Endicia, ShipStation, and ShippingEasy.• Promoted to Senior Director post-acquisition and restructuring, stepping in to lead 2 teams of 9 analysts with focus on performance analysis across channels, offering actionable insights to fuel customer growth and optimize marketing spend.• Performed deep dives and analyzed the performance of marketing channels for over $100M in domestic and international spending across multiple brands.• Oversaw the development of a strategic vision and execution roadmap and ensured alignment with organizational goals and objectives, prioritizing dependencies with data engineering and business intelligence teams.

Los Angeles Metropolitan Area

• Integral in influencing the Stamps.com Board of Directors with critical data analysis, providing strategic guidance in the successful sale of Stamps.com to the private equity firm Thoma Bravo for $6.6B.• Maintained website tracking and dynamic content to ensure consistent user experience and precise channel attribution.• Developed multiple successful A/B tests to enhance visitor conversions on the company homepage and landing pages.• Focused on proactively mitigating customer pain and churn during the COVID-19 pandemic, including creating and applying predictive models with prescriptive solutions.• Led a cross-functional CCPA data compliance project across marketing and sales organizations, coordinating between external vendors and multiple internal departments, including legal, business intelligence, data engineering, product, and development teams.

Los Angeles Metropolitan Area

• Directed design and implementation of a pricing test for new and existing customers, delivering a successful launch of new pricing for over 500K SMB customers with a ~ 12% annual subscription revenue increase.• Followed up with price adjustments by making appropriate changes to the website and marketing materials and reaching out to existing customers.• Utilized full-funnel measurement and analysis and led the development of in-house MMM/MTA models to enhance the organization’s marketing efforts.

Los Angeles Metropolitan Area

• Led the development of an innovative calculator that determines the ideal test size for direct mail campaigns, maintaining statistically significant results while minimizing risk exposure, assisting in identifying multiple wins that led to channel growth and delivered an increase in profitability.• Constructed and oversaw Customer Lifetime Value Models (CLV) integrating SaaS and transactional revenue, empowering marketing teams to streamline targeting strategies and optimize spending.• Collaborated with the CMO and Legal Counsel in analyzing customer churn behavior during the regulatory approval process of Endicia’s acquisition, providing critical data showing the definition of the market was much more extensive and that there would be no monopoly following the acquisition, influencing a successful approval.• Partnered with Legal and Marketing teams to facilitate A/B testing and implement pricing, tax, and trial-period disclaimers on the company website to ensure DOJ compliance.

Reston, Va

Bengaluru Area, India

Bengaluru Area, India

Mba, Marketing And Strategy

Bachelor Of Technology, Information And Communication Technology (Ict)