Dasser Kamran Email & Phone Number

Ottawa, Ontario, Canada

•Maintained content calendar optimized for each platform on Sprout Social in collaboration with other departments including fundraising •Created content based on current trends and target audience including explainer posts, reports, reels, ads and stories; Acquiring over 12 million impressions and increasing followers size by 4% and engagement rate by 72%•Built and maintained relationships with over 150,000 followers, donors, partner organizations and other key stakeholders across social platforms by engaging on posts and responding to comments and concerns •Collaborated with Prime Minister's Office to have Justin Trudeau retweet and comment on organization's posts related to the COP15 UN Conference in Montreal •Executed and optimized paid ads on Meta, Twitter and LinkedIn; Spent over $100,000 across 20 campaigns with objectives including awareness, list building, signing petitions(conversions) and fundraising.

•Analyzed gaps in digital assets for marketing caused by Covid-19; to fill gaps held 5 photoshoots obtaining photos in line with organization’s branding, eliminating the need to hire an external photographer saving over $5000•Delegated tasks to a team of 10 students to generate student-led content for the faculty including TikToks and SEO optimized blogs acquiring over 100,000 views and aiding in lead generation of future students •Generated and presented social media audit involving analysis of KPIs including follower growth rate, reach, and impressions, and provided insight improving engagement rate by 2% from previous semester

Ottawa, On, Canada

•Elevated standards of visuals by introducing consistency in brand identity and optimizing content based on channel, increasing brand recognition and click-through rate on social media for accompanying story links by 5%•Produced photos and videos utilizing video lights, gimbals, external recorders and microphones both in-studio and on-location to tell stories shedding light on crucial issues on campus •Remodeled studio space and overhauled creative workflow with a limited budget, bolstering creativity, collaboration and productivity while reducing equipment set-up time by 75% in a fast-paced environment•Mentored staff photographer and videographer

Ottawa, Canada Area

•Established a workflow for organizing and cataloguing digital assets in a more productive and efficient manner reducing assets retrieval time by 50% and saving over 5 hours per week•Designed infographics, posters, and other eye-catching visuals for both print and digital increasing awareness of new initiatives and projects to stakeholders and prospective talent •Collaborated with VP Marketing to visualize over 5 presentations and videos showcasing organization’s monumental impact to a panel of industry leaders in competitions, resulting in obtaining funding and grants

• Recorded and edited recap and promotional videos of games and practice sessions on a weekly basis to increase fan engagement on social media and boost home game ticket sales

•Coordinated production of 3 video shoots including logistics, storyboarding, and locational scouting for marketing across social channels •Spearheaded flagship event media coverage by directing a team of 6 content creators to produce over 2000 professional photos and a recap video •Crafted marketing collateral including social media graphics and sponsorship package highlighting key metrics and communicating key values to acquire sponsors raising over $25,000

Ottawa, Ontario, Canada

•Created and executed over 10 marketing plans to promote and support faculty club events and activities for print and digital•Executed social media campaign to attract new students to buy orientation week kits; sold out and generated over $10,000 in revenue•Launched a redesigned SEO optimized website developed on WIX, serving as a portal for information and an ecommerce for locker rentals generating $5,000 in profits each semester

Dammam, Saudi Arabia

•Conceptualized and spearheaded a high school yearbook by cultivating a creative environment with 15 members to design modern layouts with professional photos•Communicated with the printing company to professionally package and export final pdf for print •Captured highlights of the year, motivating administration to use yearbook in external communications with stakeholders to showcase what the school has to offer