One afternoon, I was writing the last of my BA final year exams. The next afternoon, I was tapping away the keyboard at my first full-time writing job. That's how quickly I dived into the online writing space. It has been more than 12 years since.Over these years, I've enjoyed working with businesses of all stripes, from solo startups and day-old businesses to colossal brands, and also learned hard lessons (like a half-baked brief almost always comes back to bite you where it hurts). In 2014, I co-founded Sugarcubes, a digital content studio, with my friend. where I have penned monthly C-level columns in Forbes and Huffington Post on digital transformation and online marketing for our clients. Special mention: One of the bylines I wrote under was that of an OG Twitter influencer from the US. Besides, several of my white-label articles have found their spots in IBM's Midsize Insider blog, Business 2 Community, and various trade publications. I possess a deep love for the written word, an unapologetic eye for editing, and a knack for research (in no particular order) -- things that allow me to deliver the kind of work clients can count on and keep coming back to me for. Having dabbled in a variety of industries, subject matters, markets, channels, and formats, I find it hard to squeeze myself into any one niche or category. Therefore, I call myself a generalist writer with a specialist approach. If you'd like to explore working together or just strike up an interesting conversation about writing, editing, or freelancing, hit me with a DM.