Deanna Alcorn Email & Phone Number

San Francisco, CA, US

• Improve generative AI models by evaluating tool logs and text-based responses.
• Coach, mentor and create content to develop the skills of design professionals.
• Recognized as a Top 1% Mentor in Design in 2024 by ADPList, a global mentorship platform.

San Francisco, CA, US

• Design leadership contributed to Stitch Fix's successful IPO, rapid growth and competitive differentiation. Business results doubled in 4 years, reaching $2.1B in annual net revenue and 4.2M global active customers.
• Hands-on manager for Styling Services, the heart of the product; accountable for Core Product, New Customer Growth and Styling Innovation initiatives.
• Launches included a step-change to the core product, onboarding redesigns and optimizations, AI-generated style matching, data feedback loops and thematic style packages.
• Influenced and collaborated with Product, Engineering, Data Science and Marketing on insights-driven strategy, roadmaps and user-centered requirements.
• Zero turnover rate while managing and growing a team from 2 to 7.
• Outsized impact on design practices and culture; founded the UX Writing team.

San Francisco, CA, US

(see Senior Product Design Manager description, above)

San Francisco, CA, US

• As the first consumer-facing designer, helped secure Stitch Fix’s position as an industry leader by owning design and research for foundational user experiences and business expansions.
• Launches included:-- U.K. women’s and men’s business; grew to $50M annual revenue in 4 years.-- Extras, the first shopping experience on the platform; increased per-shipment margins and became a profitable business.
• Led the U.K. localization experience, including a complex ecosystem of delivery and return services, by driving through ambiguity and collaborating with 30+ engineers and cross-functional partners.
• Raised the bar on product quality by establishing UX principles and UX writing guidelines.
• Inspired a growing design team by spearheading the first design summit._____________________________________

San Francisco, CA, US

(see Lead Product Designer description, above)

San Francisco, CA, US

• Employed Lean UX research and design practices to increase conversion and sales for startups.
• Worked onsite at ad agencies to design advertising materials for Fortune 500 companies.
• Led design strategy and project management of websites, branding and promo materials.
• Increased service and delivery capabilities by hiring and collaborating with over 30 partners.Brands and businesses included: Kaiser Permanente, Medtronic, Naja lingerie, PayPal, Siegfried Engineering, Society for.

San Francisco, CA, US

• Taught 5 design courses to classrooms with up to 25 students. Courses ran from 6–17 weeks, with 6–12 hours of class time per week.
• Developed and improved instructional materials on design fundamentals, process and software.
• Received positive evaluations from faculty for improvements to course curriculum, effective delivery of content and engagement with students.
• Earned high scores on student evaluations in the areas of clear communication of expectations, effective methods of teaching, engaging projects, time management and respect for individual differences.

Los Angeles, CA, US

• Taught 4 design courses at the Fashion Institute of Design & Merchandising to classrooms with up to 16 students. Courses ran 10 weeks, 3 hours of class time per week.
• Developed and delivered lessons, lab sessions and assignments on web and UX design.
• Received positive evaluations from faculty for strong one-to-one problem-solving skills, excellent instructions, thoughtful prompts and establishing a positive, comfortable learning environment.

New York, New York, US

• Designed 1000s of merchandise graphic designs for rock, metal and pop music artists, with solutions ranging from iconic rock-n-roll looks to fashion-forward designs.
• Often working with minimal direction and limited assets, designs consistently won the stamp of approval from clients, fans and community.Music artists and clients included: Beyoncé, Elton John, Harley-Davidson, Kelly.

Certification, User Experience Leadership, Management, Research And Design

Certification, Faculty Development Course: User Experience And Interaction Design Intensive

Certification, Design Leadership And Visual Interface Design

Multimedia Studies Program Certificate (400 Hours), Internet Design And Technology

Ba, Visual Communication Design

Bfa, Studio Art, Painting Concentration