Deanna Alcorn

Deanna Alcorn Email and Phone Number

Product Designer @ DA Studios
Deanna Alcorn's Location
San Francisco, California, United States, United States
Deanna Alcorn's Contact Details
About Deanna Alcorn

Hands-on design leader with a track record of launching top-notch consumer web and mobile products that drive business growth. Expert in applying human-centered design methods to shape product development. Top qualities: trusted thought partner, insights-driven, action-oriented and growth-minded.

Deanna Alcorn's Current Company Details
DA Studios

Da Studios

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Product Designer
Deanna Alcorn Work Experience Details
  • Da Studios
    Product Designer, Design Coach, Ai Writing Evaluator
    Da Studios Apr 2023 - Present
    San Francisco, Ca, Us
    • Improve generative AI models by evaluating tool logs and text-based responses.• Coach, mentor and create content to develop the skills of design professionals.• Recognized as a Top 1% Mentor in Design in 2024 by ADPList, a global mentorship platform.
  • Stitch Fix
    Senior Product Design Manager
    Stitch Fix Feb 2022 - Mar 2023
    San Francisco, Ca, Us
    Design leadership contributed to Stitch Fix's successful IPO, rapid growth and competitive differentiation. Business results doubled in 4 years, reaching $2.1B in annual net revenue and 4.2M global active customers.• Hands-on manager for Styling Services, the heart of the product; accountable for Core Product, New Customer Growth and Styling Innovation initiatives.• Launches included a step-change to the core product, onboarding redesigns and optimizations, AI-generated style matching, data feedback loops and thematic style packages.• Influenced and collaborated with Product, Engineering, Data Science and Marketing on insights-driven strategy, roadmaps and user-centered requirements.• Zero turnover rate while managing and growing a team from 2 to 7.• Outsized impact on design practices and culture; founded the UX Writing team.• Championed collaboration across functions and within design by establishing and iterating on processes.• Strengthened hiring practices and crafted job descriptions, exercises and interview rubrics._____________________________________
  • Stitch Fix
    Product Design Manager
    Stitch Fix Apr 2019 - Feb 2022
    San Francisco, Ca, Us
    (see Senior Product Design Manager description, above)
  • Stitch Fix
    Lead Product Designer
    Stitch Fix Jun 2017 - Apr 2019
    San Francisco, Ca, Us
    As the first consumer-facing designer, helped secure Stitch Fix’s position as an industry leader by owning design and research for foundational user experiences and business expansions.• Launches included:-- U.K. women’s and men’s business; grew to $50M annual revenue in 4 years.-- Extras, the first shopping experience on the platform; increased per-shipment margins and became a profitable business unit.-- Men’s first Style Quiz; on par with Women's metrics.-- Women’s Style Quiz redesign; increased the quiz completion rate.-- The first iPhone app; #1 Best New App in Apple's Lifestyle category.• Led the U.K. localization experience, including a complex ecosystem of delivery and return services, by driving through ambiguity and collaborating with 30+ engineers and cross-functional partners.• Raised the bar on product quality by establishing UX principles and UX writing guidelines.• Inspired a growing design team by spearheading the first design summit._____________________________________
  • Stitch Fix
    Senior Product Designer
    Stitch Fix Nov 2014 - May 2017
    San Francisco, Ca, Us
    (see Lead Product Designer description, above)
  • Da Studios
    Product / Ux Designer, Visual Designer
    Da Studios Apr 2010 - Oct 2014
    San Francisco, Ca, Us
    • Employed Lean UX research and design practices to increase conversion and sales for startups.• Worked onsite at ad agencies to design advertising materials for Fortune 500 companies. • Led design strategy and project management of websites, branding and promo materials.• Increased service and delivery capabilities by hiring and collaborating with over 30 partners.Brands and businesses included: Kaiser Permanente, Medtronic, Naja lingerie, PayPal, Siegfried Engineering, Society for Asian Art and Telecure.
  • City College Of San Francisco
    Design Instructor
    City College Of San Francisco Aug 2012 - May 2014
    San Francisco, Ca, Us
    Taught 5 design courses to classrooms with up to 25 students. Courses ran from 6–17 weeks, with 6–12 hours of class time per week.• Developed and improved instructional materials on design fundamentals, process and software.• Received positive evaluations from faculty for improvements to course curriculum, effective delivery of content and engagement with students.• Earned high scores on student evaluations in the areas of clear communication of expectations, effective methods of teaching, engaging projects, time management and respect for individual differences.
  • Fidm
    Design Instructor
    Fidm Sep 2012 - Mar 2014
    Los Angeles, Ca, Us
    Taught 4 design courses at the Fashion Institute of Design & Merchandising to classrooms with up to 16 students. Courses ran 10 weeks, 3 hours of class time per week.• Developed and delivered lessons, lab sessions and assignments on web and UX design.• Received positive evaluations from faculty for strong one-to-one problem-solving skills, excellent instructions, thoughtful prompts and establishing a positive, comfortable learning environment.
  • Bravado International Group
    Merchandise Graphic Designer
    Bravado International Group Apr 2010 - May 2013
    New York, New York, Us
    • Designed 1000s of merchandise graphic designs for rock, metal and pop music artists, with solutions ranging from iconic rock-n-roll looks to fashion-forward designs.• Often working with minimal direction and limited assets, designs consistently won the stamp of approval from clients, fans and community.Music artists and clients included: Beyoncé, Elton John, Harley-Davidson, Kelly Clarkson, Machine Head, Paul McCartney, Red Hot Chili Peppers, Rihanna and The Rolling Stones.

Deanna Alcorn Skills

Interaction Design Art Direction Graphic Design Logo Design User Interface Design Web Design Visual Design User Experience Design Wireframes Css Photoshop Indesign Usability Testing Html Illustrator Prototype Mobile Design Mentoring Copywriting Teaching Adults Posters Illustration Project Management Apparel Graphic Design User Research Team Facilitation Design Education Print Design T Shirts

Deanna Alcorn Education Details

  • Nielsen Norman Group
    Nielsen Norman Group
    Research And Design
  • Mid-Pacific Ict Center
    Mid-Pacific Ict Center
    Faculty Development Course: User Experience And Interaction Design Intensive
  • Cooper Professional Education
    Cooper Professional Education
    Design Leadership And Visual Interface Design
  • San Francisco State University
    San Francisco State University
    Internet Design And Technology
  • Kent State University
    Kent State University
    Visual Communication Design
  • Kent State University
    Kent State University
    Painting Concentration

Frequently Asked Questions about Deanna Alcorn

What company does Deanna Alcorn work for?

Deanna Alcorn works for Da Studios

What is Deanna Alcorn's role at the current company?

Deanna Alcorn's current role is Product Designer.

What is Deanna Alcorn's email address?

Deanna Alcorn's email address is da****@****fix.com

What is Deanna Alcorn's direct phone number?

Deanna Alcorn's direct phone number is +141534*****

What schools did Deanna Alcorn attend?

Deanna Alcorn attended Nielsen Norman Group, Mid-Pacific Ict Center, Cooper Professional Education, San Francisco State University, Kent State University, Kent State University.

What skills is Deanna Alcorn known for?

Deanna Alcorn has skills like Interaction Design, Art Direction, Graphic Design, Logo Design, User Interface Design, Web Design, Visual Design, User Experience Design, Wireframes, Css, Photoshop, Indesign.

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