Be responsible for designing and delivering integrated digital campaign strategy and driving it from creation to completion. Working with Marketing Communications team to identify the needs and goals of digital campaigns and develop the assets for execution. Effectively implement the campaign through multiple digital channels including website, email, social media, online advertising, etc.- Work with Marketing Communications team to develop detailed digital campaign plans, including campaign goals, strategy, messaging, action plan, marketing distribution channels and tactics, budget and KPIs…;- Effectively implement all related digital marketing activities by himself/herself or liaise with digital agencies as and when required;- Manage website and continuously update and improve Search Engine Marketing performance;Carry on effective social media advertising campaigns to generate leads;- Design and implement creative social media campaigns in different platforms including Facebook, You Tube, Instagram…- Create Facebook Ads for admission campaign and manage daily performance; monitor the Ad words account: optimize keywords, suggest and implement methods to increase ROI; Update leads from different sources;- Identify social media trends to guide future activities;- Foresee and build a social media crisis management strategy and plan to prepare response ahead;- Responsible for result and cost tracking report of campaigns; Measure, analyse and report campaign effectiveness metrics as well as overall ROI and deliver in-depth reports such as lead generation report, Facebook performance, digital marketing report… to internal stakeholders; Make pertinent proposals to maximize campaigns impacts;- Work closely with the Content Specialist to create communication materials for digital marketing, newsletters, press releases, website, social media, as needed;- Coordinate with other teams to meet deadlines and execute campaign to your specifications;

Main responsibilities:• Coordinate and monitor all paid media campaigns for real estate products of Flamingo Group.• Create and monitor SEO strategy and implementation for all Flamingo Group’s website.• Oversee payment and account information for subscription services and manage invoices and payments for services and products.• Create digital media plan for all real estate products of Flamingo Group. • Guidance on audio and video editing projects for all digital media campaign.• Provide short-term and long-term digital media plan for all real estate products of Flamingo Group.• Working with agency to build new website for each project of Flamingo Group• Oversee online reputation management initiatives, including leading efforts to promote positive brand mentions and reviews• Create and analyse reports on web and social network performance and usability• Oversee creation of original web and graphic designs as needed to fulfil project requirements.• Collaborate with other departments to facilitate and contribute to projects outside Marketing.• Supervise Online Editors, Video Producer, Web Developer

• Coordinate and monitor paid social media campaigns.• Coordinate and monitor organic campaigns.• Create and monitor SEO strategy and implementation.• Oversee payment and account information for subscription services• Manage invoices and payments for services and products.• Provide budget recommendations when needed.• Act as account representative for digital tasks and projects for multiple clients• Provide guidance on audio and video editing projects.• Provide short-term and long-term content strategy across brands.• Oversee online reputation management initiatives, including leading efforts to promote positive brand mentions and reviews• Create and analyse reports on web performance and usability• Oversee creation of original web and graphic designs as needed to fulfil project requirements.• Utilize project management tools and software to manage feature requests, maintenance, and migration.• Create tasks and collaborate with Outbound Marketing team on integration into existing project lists.• Collaborate with other departments to facilitate and contribute to projects outside Marketing.• Supervise Online Editors, Video Producer, Web Developer

ONLINE MARKETING- Working with internal marketing team and external suppliers to drive successful execution of the online marketing plan.- Social networks – monitoring of activity, question answering, content creation, trend analyzing, issue resolving.- Budgets: practical management of budgets, fees and commissions (both costs spend and revenue).- Web traffic and source analytics monitoring and reporting against key performance indicators.- Website maintenance and search engine optimization – updating and improving content, helping to ensure the site structure is search engine efficient, maintenance of target keywords and phrases (with a supporting content plan to drive better rankings),ensuring all SEO activity is aligned to the particular products/services etc of the organisation.- Prepare content of article on website, Facebook and mainly in charge of copywriting.- Working with external PR and others in the pursuit of high quality and relevant inbound links and recommendations etc.OFFLINE MARKETING- BUSINESS DEVELOPMENT - Responsible for developing new new business in the target market.- Assist Marketing manager to follow up current and new partners, clients, alliances.- Assist marketing manager in creating sales plan to achieve sales target.- Build up and manage customer database in specific market segments.- Develop and expand business for corporate sector. - Develop and expand business for public sector.- Coordinate in planning, implementation of every marketing activities that increase the company’s brand presence and market share, and improve customer satisfaction and productivity performance.- Works closely with the Marketing team to ensure that marketing strategies are aligned with Marketing objectives and revenue targets.- Manage and evaluate promotion levels to achieve maximum in return.

Work as Marketing & PR employee for The Rooftop Bar & Restaurant and Quan An Ngon Restaurant. Work as an event coordinator, copywriter and take care about print and advertising media.Remarkable activities:- Event coordinator for Music on the Roof music show series and many music events of The Rooftop bar- Event coordinator and copywriter for Quan An Ngon Trung Hoa Nhan Chinh and Quan An Ngon Phan Dinh Phung grand openning

Help British Council organizing events like UK education conference, mini conference at many high school in Hanoi