● Oversaw all business operations in the South region. Ensured smooth day-to-day functioning, including effective recruitment, training & development, and performance evaluation of staff.● Collaborated with the North region's marketing department to develop short-term and long-term brand communication strategies. ● Led cross-departmental coordination to ensure timely implementation of the marketing plan, address arising issues, and overcome challenges.● Consulted with potential franchisees, facilitated new store setups after contract signing, and provided ongoing operational support.● Cultivated positive relationships with franchisees by effectively handling their requests and inquiries. Ensured franchise stores adherence to company standards. ● Conducted market research, evaluated KPIs weekly/monthly, and prepared professional reports for the BOD on operational issues and business expansion.**Achievement: Successfully expanded the franchise network by opening 10 new stores across 5 provinces: Kien Giang, An Giang, Binh Duong, Ho Chi Minh, and Tay Ninh.● Led the implementation of a successful Tet’s Holiday campaign, achieving a 37% increase in brand awareness for the new product launch and a 20% sales growth.

● Spearheaded the development and implementation of a comprehensive marketing strategy for the launch of Yakuzen, a new Japanese restaurant. This strategy encompassed advertising, social media marketing, and public relations initiatives.● Collaborated with restaurant managers and the operations team to promote new dishes and special events. Worked closely with associated departments and agency partners to ensure seamless execution of the marketing plan. ● Effectively managed the marketing budget and maintained adherence to the marketing calendar.Conducted customer data analysis. Provided data-driven evaluations and insights to optimize future campaigns.Achievement: Increased brand awareness for Yakuzen in the first 3 months following its grand opening through multi-channel marketing efforts; Drove revenue growth of 7-15% month-over-month, achieving a consistent 30-35% online booking rate.

● Developed sales strategy and implemented marketing plan. This plan included establishing brand identity, developing promotions, utilizing social media advertising, and maintaining efficient budget control.● Ensured customer satisfaction by promptly and professionally handling all issues and queries. Guaranteed problems were resolved properly and within reasonable timeframes.● Sourced new leads through various channels, including sales calls, social media marketing, travel agent partnerships, and hotel booking platforms (Traveloka, Booking.com, Agoda, etc.).**Achievement: Successfully launched a new hotel brand, achieving a 95% customer satisfaction rate for service quality. Generated 40% of bookings each month through Zalo, Facebook, and other online booking channels. Maintained a 23% booking rate from referrals, with a 35% customer retention rate annually.

● Developed and implemented short-term and long-term marketing strategies, PR initiatives, and brand promotion plans for restaurants.● Collaborated with marketing team members, agency partners, and restaurant managers to ensure a strong and consistent brand message across all channels. ● Analyzed customer needs and satisfaction levels, proactively responding to all concerns to maximize sales.● Presented sales results and marketing performance reports to the Director.**Achievement: Successfully launched multiple new restaurant brands, including Kohaku Sushi, Kohaku Udon and Ramen, Fujiya, Bugis Singapore, and Nanyan.

● Led a portfolio of accounts, managing daily client communication.● Conduct market research to assess market opportunity, identify customer behaviors and insights.● Coordinate with internal teams to develop media plan for clients including Facebook Ads, Google Ads, SEO/SEM, KOL, booking PR, ect.● Managed campaigns across all digital marketing channels. Ensured that strategies aligned with client briefs, oversaw campaign launches and ongoing operations, including market research, budget management, and reporting.● Optimized campaign budgets to achieve a positive return on marketing investment (ROI).● Took ownership of deliverable quality, timelines, and meeting KPI commitments.*Achievement: Successfully delivered marketing campaigns for major clients, including Nam Long Group, PSB College, Toshiba, Philips, Rohto Mentholatum (OXY Vietnam), GATSBY Vietnam, and HTVC channels.