Develop & manage products & features in ML based ecommerce, adtech, fintech, media buying, campaign, & measurement platforms:• PureRed PR1: ecommerce martech platform for content, offer personalization & recommendation for Walgreens, Kroger, Rite Aid• Hopkins Mfg: multichannel ads measurement product for automotive retail ecomm business on Amazon, Walmart, & Home Dept• Layer Rx Affinity: non-endemic data & ad exchange with audience build, activation & measurement for AstraZeneca, CMI, WebMD• Industry Fintech: breaking in portfolio management B2C MVP for fund analysis and asset planning of institutions & individuals• Naehas Intelligent Review: NLP ML powered document matching finserv product for bank topic categorization & text classification• Product analytics & web/app traffic tracking in Google Analytics, Tag Manager, Heap, Pendo, Adobe, Amplitude, & Supermetrics• MERN Application, Angular, Node, and React applications on Azure SQL DB with web-based UIAdditional Data Architecture & Analytics BI Consulting:• Multi channel marketing analytics & attribution ETL BI setup on Facebook, IG, Google Ads, GA4, Amazon Ad, LinkedIn, ESP & Tiktok• Data pipeline implementation on API’s AMS, Sellics, Salsify, Click up, Plaid, Facebook Graph, Google, Construct Connect & MLS Grid• Led datawarehouse, ETL, ecomm marketing report of Pethonesty, Coxedge, Keeps, Orgill, J&J, Maison Birks, HP, Spotify & NielsenIQ• Architected big data lake, delta lakes, & engineering pipelines in AWS, Azure & Google clouds on metadata mgmt & unstructured data• Analytics and reporting in Tableau, Power BI, Google Looker Studio, Metabase on Google Big Query, Azure SQL, Redshift, Snowflake

Managed adtech, data and analytics products and capabilities. Oversaw partnerships, offerings, data acquisition & GTM Strategy:• ML powered Panorama ID: identity graph, a probabilistic solution to 3p cookieless web for programmatic, display & CTV inventory• DMP & LAB Lotame Audience Builder, for media planning, definition, activation and measurement of 1P, 2P and 3rd party audience• Lotame Data Exchange ($30M Revenue), a data marketplace for sellers and buyers of agencies, marketers, & media owners• ML based Precision Demo, Interest and scaled data model models on Panel for digital ads & in platform integrated activation in DSP• Spherical: product to enrich & activate known/unknown first-party customer data for real time bidding & ad targeting across networks

Digital marketing products driven by Big Data & ML:• Web Audience Identity Management Product (AIM)• Healthcare Professional Data Identity Graph - MDM• Self Service Email Campaign Product• Programmatic Audience Builder for Social & DSP• Authenticated Identity Exchange• Healthcare Network Website & SSO• ML NLP for personalized Ad servingPlan, discover, wireframe, build, & launch ad products on scrum framework for multichannel marketing. Create roadmap, lead backlogrefinement & sprint planning for NLP/ML triggered contextualized/personalized ad serving.• Healthcare Professional HCP audience builder & activation with integrated ad exchanges, CRM, DSP, DMP & Social Platforms• Web audience identity resolution graph (AIM), self-service email builder & Healthcare Network website, AIM triggered emails• Authenticated identity exchange API, master data mgmt, data Lake EDW & audience data enrichment, activation & measurement tool• Campaign reporting and effectiveness measurement embedded dashboards in the platform for GSK, Novartis and AMA• Big Data Lake setup & architecture design of Talend, AWS Master Data Management of HCP

• ML Driven Facebook Auto Ads Shutdown MVP • Data Platform for Elective Procedure Audience• Contact Center SaaS with Predictive Lead Assignment• Lead Score Regression & Audience Segment Classification • Omni-Channel Centralized Campaign Dashboards• Doctor Finder Website for Lead Generation: https://www.veintreatmentforum.com• CRM integrated with Facebook Messenger, Twilio & Zoom• Business Intelligence Reporting & Predictive Models• Media buying strategy analytics. • Increase of $4M in revenue and 30% ROAS.

• Solution Architect and Engineering Manager of 2 Scrum Teams• Data Migration from Excel to SQL Server on AWS • Setup BI and ETL pipelines

Corporate finance reporting on Oracle, Excel, SQL, R, Power BI and Tableau viz dashboard. Deep dived analytics insight saving $3M in travel expense.

Software and database development for Bank of New York Mellon’s Morgan Stanley structured product, Barclays fund offload and Scottish Widows Aberdeen mutual funds.