With over 20 years experience within the direct marketing industry, I have been there, done that and probably printed and mailed the t-shirt (I think it was Mailsort 2 1400 with a pack weight of 212g).My early job roles within the industry included processing data, print programming, running production laser printers and (for my sins) I have even managed production of a mailing house.Why the long list? Well this background has given me a unique understanding of the direct marketing industry, and it also highlighted that each of the DM processes live and die by one factor… the quality of the data.Realising that the industry was blighted by poor quality data, slow turn-around times and a general lack of understanding as to how integral data quality is to direct marketing campaign success I founded W8Data with a view to solving these problems.We are now celebrating our 10th anniversary year and the foundations I built the company on still hold true today: Quality – Speed – Efficiency – Accuracy – Reliability – Great Advice – Great to Work WithW8Data have invested in leading software platforms thus allowing our partners to tap into an important and rapidly growing market within the industry. By ensuring that data is operating at its optimum level, potential brand damaging communications are alleviated, production and mailing costs are reduced and returns on investments can be channelled into other avenues. This in turn reduces the environmental impact by achieving minimal waste. Personal service is key to W8Data and our data experts provide a fast turnaround whilst tailoring the service to meet your needs and those of the industry. Ultimately we are a trusted proactive partner to our customers.If you're seeking high quality, accurate and fast data processing and data cleansing along with unrivalled customer service and industry knowledge, please get in touch.Telephone: 01489 796559Email: willa@w8data.com