Marketing Team Lead
CurrentProject management and leading marketing processes (acquisition, retention) for the Marketing Team of the world’s first sponsored content online store with fixed prices for publications.
Aug 2024 - Present
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Alexander Melnyk Email & Phone Number
Marketing Team Lead @ PRNEWS.IO | Business Mentor @ Projector Institute | 17 years in Growth Marketing (Tier-1)
at
PRNEWS.IO
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✓ Verified Jun 2026
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Profile completeness 86%
Current company
Role
Marketing Team Lead @ PRNEWS.IO | Business Mentor @ Projector Institute | 17 years in Growth Marketing (Tier-1)
Location
Kyiv, Kyiv City, Ukraine
Who is Alexander Melnyk? Overview
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Alexander Melnyk is listed as Marketing Team Lead @ PRNEWS.IO | Business Mentor @ Projector Institute | 17 years in Growth Marketing (Tier-1) at PRNEWS.IO, based in Kyiv, Kyiv City, Ukraine. AeroLeads shows a matched LinkedIn profile for Alexander Melnyk.
Alexander Melnyk previously worked as Marketing Team Lead at Prnews.Io and Senior Performance Marketing Manager at Prnews.Io. Alexander Melnyk studied at Projector Institute.
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PRNEWS.IO
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Profile bio
About Alexander Melnyk
Previously worked at Tier1-focused AdTech B2B service development company, US online bidding platform for salvaged cars, conversational AI SaaS (with up-to-1M audience), EU-centric blockchain CExP (with 250-400K audience), worldwide-focused B2B SaaS for consultants, a couple of Ukrainian online media (with 150-200K MAU), as well as digital-content agencies for local Ukrainian market (B2C-focused).Book a Mentor Session — https://www.prjctrmentor.com/mentor/oleksandr-melnyk2022 - As Email Marketing Lead improved deliverability of email campaigns in both manual and automated sequences from 86% to 98% in 3 months (US, Central Europe)2020 - As the Head of Product Marketing has created a working strategy for the promotion of a platform with 250K MAU2021 - As the Senior Performance Marketing Manager worked with acquisition/retention campaigns for 4 different channels based on monthly budgeting around $120-250K and with ROAS 110-120% for SaaS Product2019 - As CMO was managing the 15-people team on sales-business development-marketingWorked on implementation of affiliate & partnership programs for 250K usersWas managing marketing dash-es for 250K users' audience, 400+K users' audience (MAU)Worked with LTV, CAC, ARPU, ROAS, Churn rate, and CR as NSMTier1 markets (5 products in 7 years, from 70% to 100% of the products' audience)Data-driven approach onlyC1 English, US / Israeli team experience
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21 roles · 7 years
Alexander Melnyk work experience
A career timeline built from the work history available for this profile.
Senior Performance Marketing Manager
360-view-based planning, execution, and reporting of Performance Marketing campaigns (Google Ads,Meta Ads, LinkedIn Ads)
Apr 2024 - Aug 2024
Business Mentor
CurrentMentoring startups & assisting with:- Product Marketing from idea to the practical launch- Performance Marketing from setup & optimization to A/B tests in PPC campaigns- AI automation and templates/frameworks for project processes- Distributed teams& management of such teams- Product funnel and metrics for it
Dec 2024 - Present
Independent Marketing Consultant
Data-Driven Alex Llc
As an Independent Marketing Consultant at NDA, I successfully managed PPC campaigns for B2B clients, optimizing ad performance and increasing ROI. I developed tailored content marketing strategies to drive brand awareness in local and global markets. Additionally, I implemented effective SEO techniques to improve website visibility and organic traffic for.
Jan 2010 - Dec 2024
Performance Marketing Manager
Setup, budget, and ad creatives management for the PPC campaigns in Meta Ads, LinkedIn Ads, Google Ads
Feb 2024 - Oct 2024
Cmo
Doing Brand & Marketing magic for the agency delivering SEO services for iGaming, Blockchain, Fintech industries
Jan 2024 - May 2024
Senior Performance Marketing Manager
Full cycle of developing, implementing, and managing PPC, Email, and LP-related campaigns for SaaS-based products Netpeak Spider and Netpeak Checker.Co-managing a small team of Middle and Senior experts related to PPC, Email Marketing, and Content Development.
Jun 2023 - Jan 2024
Email Marketing Lead
Developing Email Marketing inventory for AutoBidMaster — US-based fast growing online marketplace in the segment of used & salvaged vehicle auctions.
Jan 2023 - Jun 2023
Performance Marketing Lead
Helicopter-view-based Digital Marketing and managing paid campaigns + SEO + acquisition channels for MarTech company with 15+ Years of building software for marketing, advertising, and media (2020 Programmatic Power Players AdExchanger's awards winner).
Jun 2022 - Jan 2023
Performance Marketing Lead
Omnichannel Performance Marketing tasks, campaigns and reporting on them. Managing budgets, bidding strategies and ads delivery across 6 different acquisition channels and dozens of performance-based ad campaigns (5-fig budgets per channel)
Nov 2021 - Jun 2022
Head Of Business Development
BizDev and Customers Development at ExpertBox.io SaaS.Onboarding, Demo Sessions, Customer Relations, Pre-launch activities. Email & LinkedIn Marketing.
Dec 2020 - Nov 2021
Cmo
Operational tasks and managing a team of experts in several areas working for IT companies and startups (the teams consisted of 10 experts working full-time for solving tasks in SMM, Content Marketing, Targeted Ads (Google, Yandex), Design for startups and blockchain-based projects as well as IT-centric SME)
Aug 2019 - Dec 2020
Head Of Product Marketing
- Led a team of 5 specialists in developing and executing product marketing strategies for a blockchain-based trading platform.
- Conducted market analysis and implemented user-acquisition and retention strategies, resulting in a 3X increase in web traffic within 30 days.
- Collaborated with Ukrainian and international B2C/B2B brands for advertising and partnerships, managing budgets in the 5-6 figures.
Aug 2019 - Dec 2020
Mar 2017 - Jan 2019
Middle Marketing Manager
Marketing Communications, Content Marketing and Marketing Development of andcards activities on global marketContent plans and email marketing campaigning plans
2019 - 2019
Head Of Media
Imena.Ua
Editing, strategy and content policy of the 5+ person team.
Feb 2015 - Mar 2017
Editor
Imena.Ua
Articles, interviews and book reviews for http://imena.ua/blog
Aug 2014 - Feb 2015
Cmo
- Led online marketing and sales strategies for SMBs in Ukraine, resulting in a 20% increase in customer acquisition.
- Managed social media communications to enhance brand visibility and engagement, leading to a 15% growth in online followers.
- Designed mobile apps and websites for Componentix, optimizing user experience and increasing customer retention rates.
Jun 2014 - Feb 2015
Online Journalist
News, articles, posts. Facebook, Google+ & VK.com accounts of the web-projectPolls and interviews for AIN.UA
Apr 2011 - Oct 2012
Performance Marketing Manager
- Managed CMS, bugtracking, and reports for translating articles and foreign startup advice at AIN.UA.
- Monitored social media KPIs, provided media strategy tips, and conducted interviews for foreign startup news column.
- Developed skills in social media management, content translation, and media strategy at a fast-paced startup environment.
Jan 2012 - Aug 2012
Junior Marketing Manager
- Conducted data-mining and competitors’ activity analysis to inform marketing strategies.
- Created engaging presentations for products and systems using MS PowerPoint and Word.
- Represented the company through documentation and analysis of marketing efforts.
Dec 2007 - Nov 2009
2 education records
Alexander Melnyk education
Education record
Projector Institute
Master'S, Finance
Petro Mohyla Black Sea National University
FAQ
Frequently asked questions about Alexander Melnyk
Quick answers generated from the profile data available on this page.
What company does Alexander Melnyk work for?
Alexander Melnyk works for PRNEWS.IO.
What is Alexander Melnyk's role at PRNEWS.IO?
Alexander Melnyk is listed as Marketing Team Lead @ PRNEWS.IO | Business Mentor @ Projector Institute | 17 years in Growth Marketing (Tier-1) at PRNEWS.IO.
Where is Alexander Melnyk based?
Alexander Melnyk is based in Kyiv, Kyiv City, Ukraine while working with PRNEWS.IO.
What companies has Alexander Melnyk worked for?
Alexander Melnyk has worked for Prnews.Io, Projector Institute, Data-Driven Alex Llc, Beetroot, and Natural Links (Nl Tech).
How can I contact Alexander Melnyk?
You can use AeroLeads to view verified contact signals for Alexander Melnyk at PRNEWS.IO, including work email, phone, and LinkedIn data when available.
What schools did Alexander Melnyk attend?
Alexander Melnyk studied at Projector Institute.
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