Alexander Melnyk

Alexander Melnyk Email and Phone Number

Marketing Team Lead @ PRNEWS.IO | Business Mentor @ Projector Institute | 17 years in Growth Marketing (Tier-1) @ PRNEWS.IO
Alexander Melnyk's Location
Kyiv, Kyiv City, Ukraine, Ukraine
About Alexander Melnyk

Previously worked at Tier1-focused AdTech B2B service development company, US online bidding platform for salvaged cars, conversational AI SaaS (with up-to-1M audience), EU-centric blockchain CExP (with 250-400K audience), worldwide-focused B2B SaaS for consultants, a couple of Ukrainian online media (with 150-200K MAU), as well as digital-content agencies for local Ukrainian market (B2C-focused).Book a Mentor Session — https://www.prjctrmentor.com/mentor/oleksandr-melnyk2022 - As Email Marketing Lead improved deliverability of email campaigns in both manual and automated sequences from 86% to 98% in 3 months (US, Central Europe)2020 - As the Head of Product Marketing has created a working strategy for the promotion of a platform with 250K MAU2021 - As the Senior Performance Marketing Manager worked with acquisition/retention campaigns for 4 different channels based on monthly budgeting around $120-250K and with ROAS 110-120% for SaaS Product2019 - As CMO was managing the 15-people team on sales-business development-marketingWorked on implementation of affiliate & partnership programs for 250K usersWas managing marketing dash-es for 250K users' audience, 400+K users' audience (MAU)Worked with LTV, CAC, ARPU, ROAS, Churn rate, and CR as NSMTier1 markets (5 products in 7 years, from 70% to 100% of the products' audience)Data-driven approach onlyC1 English, US / Israeli team experience

Alexander Melnyk's Current Company Details
PRNEWS.IO

Prnews.Io

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Marketing Team Lead @ PRNEWS.IO | Business Mentor @ Projector Institute | 17 years in Growth Marketing (Tier-1)
Alexander Melnyk Work Experience Details
  • Prnews.Io
    Marketing Team Lead
    Prnews.Io Aug 2024 - Present
    Tallinn, Harju, Ee
    Project management and leading marketing processes (acquisition, retention) for the Marketing Team of the world’s first sponsored content online store with fixed prices for publications.
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  • Prnews.Io
    Senior Performance Marketing Manager
    Prnews.Io Apr 2024 - Aug 2024
    Tallinn, Harju, Ee
    360-view-based planning, execution, and reporting of Performance Marketing campaigns (Google Ads,Meta Ads, LinkedIn Ads)
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  • Projector Institute
    Business Mentor
    Projector Institute Dec 2024 - Present
    Kyiv, Ua
    Mentoring startups & assisting with:- Product Marketing from idea to the practical launch- Performance Marketing from setup & optimization to A/B tests in PPC campaigns- AI automation and templates/frameworks for project processes- Distributed teams& management of such teams- Product funnel and metrics for it
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  • Data-Driven Alex Llc
    Independent Marketing Consultant
    Data-Driven Alex Llc Jan 2010 - Dec 2024
    As an Independent Marketing Consultant at NDA, I successfully managed PPC campaigns for B2B clients, optimizing ad performance and increasing ROI. I developed tailored content marketing strategies to drive brand awareness in local and global markets. Additionally, I implemented effective SEO techniques to improve website visibility and organic traffic for clients.
  • Beetroot
    Performance Marketing Manager
    Beetroot Feb 2024 - Oct 2024
    Stockholm, Se
    Setup, budget, and ad creatives management for the PPC campaigns in Meta Ads, LinkedIn Ads, Google Ads
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  • Natural Links (Nl Tech)
    Cmo
    Natural Links (Nl Tech) Jan 2024 - May 2024
    Plovdiv, Bg
    Doing Brand & Marketing magic for the agency delivering SEO services for iGaming, Blockchain, Fintech industries
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  • Netpeak Software
    Senior Performance Marketing Manager
    Netpeak Software Jun 2023 - Jan 2024
    Full cycle of developing, implementing, and managing PPC, Email, and LP-related campaigns for SaaS-based products Netpeak Spider and Netpeak Checker.Co-managing a small team of Middle and Senior experts related to PPC, Email Marketing, and Content Development.
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  • Autobidmaster
    Email Marketing Lead
    Autobidmaster Jan 2023 - Jun 2023
    Portland, Or, Us
    Developing Email Marketing inventory for AutoBidMaster — US-based fast growing online marketplace in the segment of used & salvaged vehicle auctions.
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  • Xenoss
    Performance Marketing Lead
    Xenoss Jun 2022 - Jan 2023
    Brooklyn, New York, Us
    Helicopter-view-based Digital Marketing and managing paid campaigns + SEO + acquisition channels for MarTech company with 15+ Years of building software for marketing, advertising, and media (2020 Programmatic Power Players AdExchanger's awards winner).
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  • Anyword
    Performance Marketing Lead
    Anyword Nov 2021 - Jun 2022
    New York, Ny, Us
    Omnichannel Performance Marketing tasks, campaigns and reporting on them. Managing budgets, bidding strategies and ads delivery across 6 different acquisition channels and dozens of performance-based ad campaigns (5-fig budgets per channel)
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  • Expertbox
    Head Of Business Development
    Expertbox Dec 2020 - Nov 2021
    Newark, Delaware, Us
    BizDev and Customers Development at ExpertBox.io SaaS.Onboarding, Demo Sessions, Customer Relations, Pre-launch activities. Email & LinkedIn Marketing.
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  • Møre Agency
    Cmo
    Møre Agency Aug 2019 - Dec 2020
    Operational tasks and managing a team of experts in several areas working for IT companies and startups (the teams consisted of 10 experts working full-time for solving tasks in SMM, Content Marketing, Targeted Ads (Google, Yandex), Design for startups and blockchain-based projects as well as IT-centric SME)
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  • Btc-Alpha
    Head Of Product Marketing
    Btc-Alpha Aug 2019 - Dec 2020
    • Led a team of 5 specialists in developing and executing product marketing strategies for a blockchain-based trading platform.• Conducted market analysis and implemented user-acquisition and retention strategies, resulting in a 3X increase in web traffic within 30 days.• Collaborated with Ukrainian and international B2C/B2B brands for advertising and partnerships, managing budgets in the 5-6 figures.
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  • Na Chasi
    Head Of Media
    Na Chasi Mar 2017 - Jan 2019
    Kyiv, Ua
    Editor-in-chief, Content & SMM Strategist. Podcast Co-host.
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  • Andcards
    Middle Marketing Manager
    Andcards 2019 - 2019
    Gdańsk, Pomorskie, Pl
    Marketing Communications, Content Marketing and Marketing Development of andcards activities on global marketContent plans and email marketing campaigning plans
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  • Imena.Ua
    Head Of Media
    Imena.Ua Feb 2015 - Mar 2017
    Editing, strategy and content policy of the 5+ person team.
  • Imena.Ua
    Editor
    Imena.Ua Aug 2014 - Feb 2015
    Articles, interviews and book reviews for http://imena.ua/blog
  • Componentix
    Cmo
    Componentix Jun 2014 - Feb 2015
    Vinnitsa, Ua
    • Led online marketing and sales strategies for SMBs in Ukraine, resulting in a 20% increase in customer acquisition.• Managed social media communications to enhance brand visibility and engagement, leading to a 15% growth in online followers.• Designed mobile apps and websites for Componentix, optimizing user experience and increasing customer retention rates.
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  • Ain.Ua
    Online Journalist
    Ain.Ua Apr 2011 - Oct 2012
    Kyiv, Kyiv City, Ua
    News, articles, posts. Facebook, Google+ & VK.com accounts of the web-projectPolls and interviews for AIN.UA
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  • Ain.Ua
    Performance Marketing Manager
    Ain.Ua Jan 2012 - Aug 2012
    Kyiv, Kyiv City, Ua
    • Managed CMS, bugtracking, and reports for translating articles and foreign startup advice at AIN.UA.• Monitored social media KPIs, provided media strategy tips, and conducted interviews for foreign startup news column.• Developed skills in social media management, content translation, and media strategy at a fast-paced startup environment.
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  • Innovinn
    Junior Marketing Manager
    Innovinn Dec 2007 - Nov 2009
    Vinnitsa, Ua
    • Conducted data-mining and competitors’ activity analysis to inform marketing strategies.• Created engaging presentations for products and systems using MS PowerPoint and Word.• Represented the company through documentation and analysis of marketing efforts.
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Alexander Melnyk Education Details

  • Projector Institute
    Projector Institute
  • Petro Mohyla Black Sea National University
    Petro Mohyla Black Sea National University
    Finance

Frequently Asked Questions about Alexander Melnyk

What company does Alexander Melnyk work for?

Alexander Melnyk works for Prnews.io

What is Alexander Melnyk's role at the current company?

Alexander Melnyk's current role is Marketing Team Lead @ PRNEWS.IO | Business Mentor @ Projector Institute | 17 years in Growth Marketing (Tier-1).

What schools did Alexander Melnyk attend?

Alexander Melnyk attended Projector Institute, Petro Mohyla Black Sea National University.

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