Jake Weber Email & Phone Number

Santa Ana, CA, US

Manhattan Beach, California, US

• Established a global data model for reporting as we launched the loyalty program internationally, integrating and validating all of the new data sources.
• Leveraged a new strategic framework for Loyalty KPIs that tangibly connected our high-level objectives to more granular strategies and tactics, allowing us to comprehend the Loyalty Program as a single, more holistic.
• Delivered statistically significant, yet actionable, insights regarding the effectiveness of new Marketing tactics we introduced through A/B Testing.
• Built confidence into our Consumer Data Platform (CDP) through robust data validation across multiple platforms, discovering any lurking issues, and developing the appropriate resolution.

Irvine, CA, US

• Created a segmentation & personalization strategy using R and consumer behavior data to classify users into actionable marketing personas.
• Developed foundational reporting for week-over-week insights on the consumer lifecycle, campaign performance, and evolving member demographics.
• Introduced and analyzed the effects of Sweepstakes as a major driver for engagement allowing us to reduce the volatility of our Weekly Active Users (WAU) and create better benchmarks for forecasting.
• Leveraged SQL to incorporate custom features for stakeholders into Snowflake and the Tableau Dashboards.

Costa Mesa, California, US

• Performed analytical deep-dives to share insights surrounding marketing campaigns, product collaborations, and member demographics.
• Implemented, validated, and operationalized our Consumer Data Platform (CDP) for marketing personalization as well as our CCPA data privacy initiative.
• Governed the data engineering, maintenance, & execution of the weekly data extract process for the Consumer Lifecycle Management (CLM) team which pulls together 20+ data sources via Alteryx workflows to update.

Costa Mesa, California, US

• Identified inactive consumers for a database hygiene initiative that reduced operational costs by $60k+ per year.
• Conducted A/B testing related to the Loyalty Program, CRM, and in-store strategy, such as driving lower-funnel performance and evaluation of segment engagement.
• Identified inefficiencies within the weekly reporting process and developed an Alteryx alternative which reduced total processing time from 4 days to 36 hours.

Irvine, CA, US

• Wrote intricate SQL queries to build an AWS database using member demographics & app engagement data.
• Enabled stakeholders to make data-driven decisions through a "refine & iterate" approach that allowed me to learn their objectives deeply and develop highly-tailored insights & automated Tableau dashboards utilizing.
• Identified ideal merchant partnership opportunities by comparing marketresearch with internal data leading to more efficient expansion and the earliest monetized deals.
• Taught the fundamentals of data analysis with Excel, SQL, and Tableau with various exercises, shadowing, and in-depth projects.

Irvine, CA, US

• Utilized campaign performance, consumer demographic, and paid media data to optimize our marketing efficiency through monthly paid media reallocation recommendations based on FICO, cost, volume, and other digital.
• Contributed to an early Data warehouse initiative and leveraged SQL to pull insights for the Digital Marketing & Brand teams.
• Spearheaded a competitive SEM analysis of keywords and ads to create a bidding strategy for under-valued keywords which lowered acquisition costs by shifting spend to a more efficient mix.

• Facilitated numerous digital marketing campaigns that required coordination across multiple platforms.
• Collected, analyzed, and interpreted data from Google Analytics and reported to clients about their campaigns’ effectiveness.
• Raised upwards of $5,000 from sponsors to fund a fitness festival for a major client.