25+ years of user research-driven innovation, conceptual and detailed design, of physical and digital products, for a wide range of companies in the consumer and enterprise domains. Marketing Automation, Commerce, Search and AdTech, Digital Media, Communities and social networks, IT products like server, storage management and networks. 15 years of experimenting and innovating, processes, and best practices, for building and nurturing hig performance global teams across USA, India, UK, Canada, Mexico, Jordan, Singapore, and Taiwan. Largest team size ~ 60, confident of leading larger teams. Have helped several designers grow in their careers.Spent the last 7 years focusing on how to establish a culture of design in an organization, which I think yields far better results than merely implementing processes and methodologies.Developed guiding principles, philosophies and POV’s -Everything for a reason, Clarity of purpose-Key to Consumerization of Enterprise: Prescriptive, guided, automated, and intelligent experiences-Every product needs to be reimagined in 5-10 years because the users and the world around has changed -How to build high-performance teams that learn and grow together.-How to build a culture of design in an organizationFoundational workDesign patterns, design systems, desktop, web, mobile, formative and evaluative user research, eye tracking, Ethnographic studies, accessibility. Explored several methods to quantify the impact of good design (design metrics)Hobbies help me get better at workEndurance Biking, hiking, Radio controlled planes and drones, Aviation, Flight Simulators, Barissta, blogging, fresh water aquariums.