As the leading center for business thought leadership in media, entertainment & sports, the Center for Media, Entertainment & Sports provides the academic foundation and relevant industry perspectives to manage and thrive in the constantly evolving media business. As Executive Director, I run the Center's day-to-day operations, lead our major initiatives and provide thought leadership to the entertainment industry. In 2022 we launched the Global Sports Business Forum at UCLA's historic Pauley Pavilion. The forum features athletes and influencers, decision makers from media platforms, sports teams and leagues, and innovators from tech companies and global brands who are driving growth and engagement across the sports business landscape.

Advise premier trade association focused on advancing diversity in leadership and ownership within the digital media and hi-tech sectors on event programming and communications technologies.

• Led interdisciplinary team to launch an initiative that combined a $50,000 venture competition with a conference focused on innovation, emerging technologies, tech start-ups, and digital entertainment at the University of Southern California.• Secured event sponsors and presenters.• Managed event marketing and communications.• Designed event logo, program, and website (see: http://siliconbeachusc.com)• In two years, increased event attendance 75%, sponsorship 150%

• Responsible for communicating CTM's vision, thought leadership, educational programs and major events to CTM members and the larger community. • Served as interim director of the Institute for Communication Technology Management (CTM) at USC’s Marshall School of Business. Managed staff of 7 and budget of $1MM+ during a 9 month tenure. Reduced Institute’s discretionary spending by 50% while increasing the number of programs managed. Retained 100% of CTM’s sponsors during the interim period, securing over $700K in funding. Awarded permanent promotion to director-level role in 2015.• Founded Silicon Beach @USC – an event featuring a $50K venture competition and a conference focused on innovation, emerging technologies, tech start-ups, and digital entertainment. Four annual events have resulted in over $200K in prizes, over 2,000 attendees, roughly 200 presenters, and close to $100K raised from corporate sponsors including Disney, Cornerstone OnDemand, Verizon and AT&T. • Responsible for recruiting and retaining member companies for CTM. These Fortune 500 firms typically represent the enterprise software, cable television (MVPD), and Internet applications sectors and provide the vast majority of the Institute’s funding. • Manage an executive education program featuring a week-long course focused on leadership in the digital age. Revised course curriculum and faculty and developed new marketing strategy. Increased attendance by 30%, revenue by over 50%. Currently teach the session focused on generational culture, Millennial trends, media consumption and consumer preferences, and managing the multi-generational workplace.• Successfully partnered with outside organizations including Ogilvy & Mather, Variety, PwC, the Hollywood IT Society, Digital LA, the Digital Diversity Network, and the Bixel Exchange to develop conferences, launch research initiatives, and host roundtable discussions focused on the future of the entertainment and enterprise technology sectors.

Academiacs seeks to transform the learning landscape by adding a social dimension missing from most educational technology platforms.

• Managed IT operations and served as computer instructor for Episcopal elementary school. Developed $100K technology budget with Head of School and Director of Business and Finance. • Developed and led annual video game project where grade 7 students developed interactive web sites using HTML, JavaScript, Adobe Photoshop, and Flash.• Designed and implemented computer curriculum that included cryptography, Internet-based research, desktop publishing, and multimedia presentations.• Developed media literacy and popular culture curriculum for grade 8 culminating in publication of school yearbook.

As a technology integration and internet marketing consultant, I designed and developed websites for authors and artists, set up local networks and provided general technical support for Windows and Mac PCs and servers.

• Conducted PR events and interviews for marketing, design, testing, and programming positions. Coordinated various workforce diversity projects. Promoted to full recruiter in one year. • Developed a campus recruiting on-line "handbook" using the Windows Help Compiler.• Created a PR video for recruiting functions. Worked with internal and external agencies on concept design, timeline, and casting. • Developed a high school intern program with the City of Seattle, and directed it for three summers. The program was recognized by the City of Seattle for excellence.