Core specialities: audience segmentation, web analytics, and analytics measurementAnalytics management ⭐Led analytics strategy for our premier client across multiple verticals, enhancing data-driven decisions. Developed Adobe Analytics dashboards for internal project manager self-service, while managing targeted analyses for project redesigns and external collaboration. Coordinated with partner agencies to ensure comprehensive data utilization and A/B testing integration. Curated an extensive internal library of first-party audience research, promoting analytical tool adoption and innovation across the organization.Hyper generalist ⭐ Develops comprehensive data approaches tailored to the project goals that utilize a breadth of data sources from social (Synthesio), search (SEMRush), web analytics (Adobe Analytics/GA), audiences (GlobalWebIndex), and first-party.

I've worked on over 45 projects and 30 clients spanning across e-commerce, retail, finance, travel, and tech.- Partner closely with strategy, creative and production teams to be the voice of the consumer and produce relevant, reliable data insights around the audience, define user behavior, build personas, and create user journeys to deliver the best products and campaigns- Uses a hybrid lens of data strategy and creative approach with first and third party sources and a range of methodologies, to develop audience insights, inform creative campaign concepting, help drive product strategy, and define the measurement and testing optimization approach- Lead, own and grow data and analytics offering within the assigned portfolio of new and existing clients- Develop, evolve and deepen partnerships with key internal and external stakeholders- Types of analyses conducted: Competitive web performance, search keyword optimization, site behavior, & social listening,Tools used:Audience research: GWI, social listening platforms Netbase & SythesioDigital Analytics Related: Adobe Analytics (Omniture), Google Analytics, SEMRushBusiness Intelligence / Visualization Suites: Google data studio, Power BI

- Remote on the Data, Analytics, & Research Team- Completed 26 quantitative research analyses for product & brand marketing projects- Prioritizes storytelling and statistics to ensure my recommendations can be a strong foundation for Strategy- Experience with BrandWatch, Global Web Index, Netbase, Synthesio, DemographicsPro, SimilarWeb, SEM Rush, Google Analytics, and Adobe Analytics- Uses Excel/Data visualizations to conduct analysis

• Brand: MaxPreps• Entirely remote position within product team • Offered extension in July• Hands-on Adobe Analytics Experience• Delivered 2 presentations team-wide, company-wide• Provided ad-hoc data analysis, visualization support, and report creation for various teams including Product, Marketing, Partnerships, and Social• Created 280 Adobe Analytics components used for analyses related to audience, user behavior, and content performance

-Supported the Employee Readiness Team of 6-Improved data management for web analytics data making monthly analysis and reporting easier using PivotTables , advanced formulas, and PivotCharts-Created 5 visualizations for historical web analytics data to be used for monthly reporting-Created orientation documentation

-Led recruiting efforts with the result of increasing club membership by 33% and spoke at meetings with 30+ attendees including students and professionals

- Completed over 97 initial website builds for new clients using HTML and web-based company software - Completed over 126 website upgrades for historical clients using HTML/CSS and web-based company software- Found and fixed over 100 errors on migrations by using my attention for detail- Average 5-6 completed builds/migrations per day-Left detailed documentation on every build/migration

Supporting the Director of Business Governance & Risk Management and the team in their day to day activities. - Responsible for managing a Microsoft Excel dataset for a key program that involved 100+ employees, 4 data sources, and an external supplier. Involved extensive data cleansing and analysis using pivot tables, formulas, v-lookup, data validation, and chart creation.- Increased data integrity by performing 4 reconciliations a week which led to identifying, removing, and correcting 28 inconsistencies which led to reduced costs for end-users and the department.- Assisted on-boarding of 20 participants by acquiring program-related data through the process of conversations in-person and calls, research in the corporate database, and completing program forms. - Managed data for DBE Goal Submittal for FY19 using SharePoint. Data included 5,000 manual entry individual correspondences with disadvantaged business enterprises. Performed data cleansing with Microsoft Excel.- Created a 3 slide decks for monthly Diversity Council meeting using Microsoft PowerPoint. - Co-lead planning an event for the Hispanic Heritage Month for 40 employees by managing the budget and creating a slides for the keynote presentation using Microsoft PowerPoint.Siemens Mobility, IncRolling Stock

-Raised over $5,000 for charities like American Foundation for Suicide Prevention and St Jude-Variety streamer for over 2 years focused on creating entertaining content-Experience with stream teams and sponsorships with gaming companies like Hyper X and DXRacer

Chosen to outreach and speak to potential investors and students.

• Lead a team of 4 programmers through the development of an iOS app with the purpose of teaching adults how to code. Presented the finalized iOS app to an audience of 50 experienced business professionals. • Proceeding the program was invited to serve as an Ambassador and represent Girls Who code at an event hosted by the Bill & Melinda Gates Foundation which included the opportunity to briefly speak to Bill Gates about encouraging girls into STEM.