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Basel, Schweiz

Basel, Schweiz

Münchenstein, Basel-Landschaft, Schweiz

Zurich Area

- Managed the most complex BU Kitchen Gadgets and Knives with 7 categories, 64 product groups and several Hundreds SKUs.- Leading the Global Customer Loyalty Program.- Achieved double digit growth two years in a row.

Basel | Www.Herzblutmarketing.Ch

- Supported client advisors with up to 100 customized customer care and relationship management initiatives per year- Developed a strategy and marketing plan for a new marketing department in Austria in consultation with the Head of Private Banking AUT and the Market Group Head AUT

- Headed the most important business segment responsible for more than 70% of total sales at Ricola- Conducted successful global launches of four products in two strategic sub-segments- Strengthened the core hard boiled candy business by extendingthe product assortment- Steered and coordinated the product development and production teams involved in various new development projects

Product Manager for dishwashing & cleaning detergents:- Bore sole responsiblity for the category dishwashing and cleaning detergents with the brands Bref, Sigolin, Somat, Pril and Stärke 77- Transformed Bref into a core-brand within Henkel CH by entering three new markets- Extended the market position of Bref to market leader within theWC liquid hygiene market in CHJunior & Product Manager for special detergents and cleaning systems:- Bore sole responsibility for the category special detergent with the brands Perwoll, Filetti, Dato and Sofix- Achieved market leadership within the special detergent market- Broadened Perwoll's market share by 5% points, resulting in a 61.% increase in turnover- Launched the new brand Sofix in CH- Filetti Export Manager for the UK and Emerging Countries markets

Werkstudent

Activities and Societies: Werkstudent

Diplom Betriebswirt (Fh), International Business Administration

Marketing Communications And Consumer Behaviour