• Lead team in all aspects of e-commerce, including business and inventory planning; content strategy and development; digital marketing; web design, analytics, and technologies; and customer service• Consolidate multi-channel selling with eBay, Amazon, Amazon Fulfillment, Amazon Vendor into one account for increased efficiency • Automate process for order management, shipping and fulfillment through pre-populated product and shipping forms to reduce order processing time by 90%• Develop process for migrating 40,000+ product listings effectively to comply with frequent eBay policy changes• Manage communications and partnerships with eBay, Amazon, Amazon Vendor, and PayPal seller managers

• Increase sales and profitability across all e-commerce platforms, including a 20% growth on eBay over two years and a 50% growth on Amazon after a one year initiative to boost product rankings• Conduct market research for competitive analysis to maintain status as a top seller in aftermarket auto parts• Utilize traffic and customer data to initiate sourcing of new products• Analyze financial viability of proposed new products and define pricing strategies

• Oversee inventory control to optimize efficiency and profitability, including replenishing stock, arranging returns and disposals, diversifying inventory, and preventing shrinkage • Develop product catalog and parts compatibility list for thousands of products that adhere to Auto Care Association Catalog Enhance Standard (ACES)• Provide fitment data to multi e-commerce channels to ensure product compatibility and customer satisfaction

• Analyze category performance using key performance indexes and trends• Manage product pages and product attributes to optimize product prices• Aggregate feedback from product reviews to improve product rankings by 10%• Spearhead e-mail marketing campaigns to increase new sales by 14% and recurring sales by 20%• Draft and implement SEO tactics to increase user traffic and engagement by 40%; • Drive marketing initiatives and promotions for multi-channel branding on Amazon, eBay, and store website for brand visibility and loyalty• Manage paid search marketing on Amazon advertising platform and build ad campaigns on Amazon A+ Content to increase sales by 50%

• Create online inventory of 50,000+ number of products • Develop and craft product messaging and positioning for online listings• Take product photos and enhance images to acquire new customers

• Deploy and manage company computer and network systems• Establish and troubleshoot user accounts• Perform daily backups of local servers, data recovery