Diego Alejandro Tobón Quintero Mba Email & Phone Number

Guadalajara, Jal., MX

Guadalajara, Jalisco, México

Creemos en el poder de la tecnología para potenciar el crecimiento empresarial y mejorar la rentabilidad. Ofrecemos una plataforma integral que optimiza los procesos organizativos mediante seguimientos, diagnósticos e indicadores en tiempo real, facilitando la toma de decisiones. Trabajamos junto a nuestros clientes para crear una ruta eficiente y rápida.

Guadalajara, Jalisco, México

• Responsible for commercial area restructuring
• Creation of the marketing strategy for the commercialization of cinematographic quality audiovisual material to corporate clients and commercial brands.
• Negotiation with sponsors and coordination of the strategy for the launch of the "Tregua Fest" annual event

Guadalajara, Jalisco, México

• Management responsible for the implementation of the Commercial Strategy of concretos Concrezuma in Bajío and west areas.
• Leadership responsible for all Sales Force and marketing channels.
• Managerial activities Development to promote the achievement of objectives, Coaching and development of the sales force team.
• An increase in market share was achieved in Jalisco, as well as sales goals from 70% to 120%.

Colombia

• Managed projects by working closely with customers to establish budget and lead times, and assigning execution and installation tasks to the operations department.
• Increased customer satisfaction by 95% by applying the highest quality assurance standards and delivering the projects within agreed upon budget and lead times.
• Made technical and economic decisions, resulting in 90% waste reduction during installation, reducing firm’s losses by 50% and decreasing warranty claims to 2%.

Guadalajara, Jalisco, México

• Developed and executed launch activities for Barú line of purified bottle water, including feasibility study, competitive analysis, product development, pricing, manufacturing, staff recruiting and training, website.
• Grew market share 10% by improving product quality standards to surpass that of leading purified bottled water brands such as Danone, Pepsi and Coca Cola.
• Reduced costs 20% by improving water purification and bottling process.
• Achieved zero product returns by monitoring quality standards.

Guadalajara Area, Mexico

• Developed and executed positioning, pricing, marketing, selling and benchmarking strategies to introduce tile, aluminum and other products in Mexico and the Caribbean.
• Grew sales by 15% when introducing Mansfield American brand created by Corona (largest Colombian sanitary ware manufacturer) to the Mexican market.
• Initiated and managed negotiations with top 5 aluminum distributors in Jalisco state, increasing sales by 10%.

Miami/Fort Lauderdale Area

• Developed and executed market research, and pricing, marketing and selling strategies to introduce tile products to Florida market, including collateral development and creation of new business development templates.
• Found, managed and nurtured leads.
• Introduced proprietary Chinese brand to Florida’s tile market, stealing 5% share from leading American manufacturers such as American Olean, Daltile, and Florida Tile.

Bogotá, Colombia

• Initiated and nurtured relationships with prospects, customers and suppliers.
• Devised and monitored approaches for customer acquisition, retention and loyalty.
• Led quantitative and qualitative data collection and analysis, and presented results of industry, customer satisfaction and competitive studies.
• Created and managed sales and production budgets.
• Developed and executed corporate sales strategy resulting in 60 potential new customers estimated to generate USD 1.8 million in sales.

Cali, Colombia

• Planned and executed marketing programs, adapting home office guidelines to the local market. Solidified corporate image through public relations campaigns and participation in regional and institutional events..
• Led corporate image management, executing 100% of regional and institutional events within approved annual budget, obtaining per event savings of 10%.

Cali, Colombia

• Organized events to cross-sell financial products to existing and potential institutional customers
• Developed tools to measure customer satisfaction, customer loyalty programs and incentives to re-engage lapsed customers. Managed customer service budget.
• Re-affiliated 80% of lapsed accounts; retained 20% of accounts at risk of non-renewal.

Cali, Colombia

• Provided financial planning advice to high-level executives on portfolio and currency investing also addressing tax and pension-related questions.
• Gained 540 new customers from blue-chip local and multinational companies, increasing revenues by USD 685,000 per year.

Bachelor'S Degree In Business Administration, Marketing

Master In Business Administration (Mba) Degree, International Economics

Activities and Societies: Universidad Icesi in agreement with A.B. Freeman School of Business at Tulane University

Specialization In Marketing, International Marketing