Diego Alejandro Tobón Quintero Mba Email and Phone Number
I’m a bilingual (English-Spanish) professional who excels at developing and executing sales and marketing strategies to launch brands in new markets, and build businesses through customer acquisition and retention.My construction, beverage, travel/tourism and financial services experience in the Americas (U.S., Mexico, Colombia and the Caribbean) allows me to drive outcomes such as:✔ Grow bottled water market share +10% competing against Danone, Pepsi & Coca-Cola.✔ Increase builder customer satisfaction by 95% & decrease warranty claims to 2%.✔ Grow sanitary ware sales in Mexico +15% by introducing Colombian brand to the market.✔ Steal 5% share from leading American tile companies by launching Chinese brand in Florida.✔ Generate $1.8 million in sales for travel/tourism transaction processing business.✔ Re-affiliate 80% of lapsed accounts & retain 20% of at-risk accounts at insurance firm.Contact me here on LinkedIn or at datobon@hotmail.com to find out how I can do something similar for you or your organization. Or, just let me know how I can be of assistance to you. SKILLS & AREAS OF EXPERTISEBusiness and Market Development • Key Account Management • Customer Satisfaction/ Retention • Lead Generation/Nurturing • P&L Management • Market Research • Vendor/Distributor Relations • Strategic Marketing Initiatives • Product Launches • Website and Marketing Collateral Development • Project Management • Team Leadership
Setup Transformación Digital
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Country ManagerSetup Transformación Digital Aug 2024 - PresentGuadalajara, Jalisco, MéxicoCreemos en el poder de la tecnología para potenciar el crecimiento empresarial y mejorar la rentabilidad. Ofrecemos una plataforma integral que optimiza los procesos organizativos mediante seguimientos, diagnósticos e indicadores en tiempo real, facilitando la toma de decisiones. Trabajamos junto a nuestros clientes para crear una ruta eficiente y rápida de mejora continua, permitiéndoles implementar soluciones tecnológicas en sus empresas sin depender de desarrolladores o un equipo de tecnología interno.
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Commercial DirectorImaginary Spirit Films Mar 2022 - Jul 2024Guadalajara, Jalisco, México• Responsible for commercial area restructuring• Creation of the marketing strategy for the commercialization of cinematographic quality audiovisual material to corporate clients and commercial brands.• Negotiation with sponsors and coordination of the strategy for the launch of the "Tregua Fest" annual event
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Sales DirectorConcretos Radi S De R.L. De C.V. Jul 2021 - Feb 2022Guadalajara, Jalisco, México• Management responsible for the implementation of the Commercial Strategy of concretos Concrezuma in Bajío and west areas.• Leadership responsible for all Sales Force and marketing channels.• Managerial activities Development to promote the achievement of objectives, Coaching and development of the sales force team .• An increase in market share was achieved in Jalisco , as well as sales goals from 70% to 120%.
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Project DirectorDiseclar Jan 2017 - May 2021Colombia• Managed projects by working closely with customers to establish budget and lead times, and assigning execution and installation tasks to the operations department.• Increased customer satisfaction by 95% by applying the highest quality assurance standards and delivering the projects within agreed upon budget and lead times.• Made technical and economic decisions, resulting in 90% waste reduction during installation, reducing firm’s losses by 50% and decreasing warranty claims to 2%. -
Marketing And Sales Director / FounderR & T Marketing Consultants S De R.L De C.V, Purified Bottled Water Manufacturer Mar 2009 - Dec 2016Guadalajara, Jalisco, México• Developed and executed launch activities for Barú line of purified bottle water, including feasibility study, competitive analysis, product development, pricing, manufacturing, staff recruiting and training, website and marketing collateral development, marketing and selling strategies per distribution channel, client acquisition and retention, and budgeting.• Grew market share 10% by improving product quality standards to surpass that of leading purified bottled water brands such as Danone, Pepsi and Coca Cola.• Reduced costs 20% by improving water purification and bottling process.• Achieved zero product returns by monitoring quality standards.
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Sales Manager Mexico And The CaribbeanAragón Aluminio May 2007 - Feb 2009Guadalajara Area, Mexico• Developed and executed positioning, pricing, marketing, selling and benchmarking strategies to introduce tile, aluminum and other products in Mexico and the Caribbean.• Grew sales by 15% when introducing Mansfield American brand created by Corona (largest Colombian sanitary ware manufacturer) to the Mexican market.• Initiated and managed negotiations with top 5 aluminum distributors in Jalisco state, increasing sales by 10%.
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Business Line LeaderAragón Aluminio Oct 2006 - Apr 2007Miami/Fort Lauderdale Area• Developed and executed market research, and pricing, marketing and selling strategies to introduce tile products to Florida market, including collateral development and creation of new business development templates. • Found, managed and nurtured leads.• Introduced proprietary Chinese brand to Florida’s tile market, stealing 5% share from leading American manufacturers such as American Olean, Daltile, and Florida Tile.
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Marketing AnalystAmadeus Jan 2005 - Oct 2005Bogotá, Colombia• Initiated and nurtured relationships with prospects, customers and suppliers. • Devised and monitored approaches for customer acquisition, retention and loyalty. • Led quantitative and qualitative data collection and analysis, and presented results of industry, customer satisfaction and competitive studies. • Created and managed sales and production budgets. • Developed and executed corporate sales strategy resulting in 60 potential new customers estimated to generate USD 1.8 million in sales. -
Relationship Marketing AnalystArl Sura May 2002 - Sep 2004Cali, Colombia• Planned and executed marketing programs, adapting home office guidelines to the local market. Solidified corporate image through public relations campaigns and participation in regional and institutional events. Developed acquisition and retention strategies.• Led corporate image management, executing 100% of regional and institutional events within approved annual budget, obtaining per event savings of 10%.
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Customer Account ExecutiveArl Sura Dec 2000 - Apr 2002Cali, Colombia• Organized events to cross-sell financial products to existing and potential institutional customers• Developed tools to measure customer satisfaction, customer loyalty programs and incentives to re-engage lapsed customers. Managed customer service budget.• Re-affiliated 80% of lapsed accounts; retained 20% of accounts at risk of non-renewal.
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Retirement And Pension Plan AdvisorProtección S.A. Nov 1998 - Jun 2000Cali, Colombia• Provided financial planning advice to high-level executives on portfolio and currency investing also addressing tax and pension-related questions.• Gained 540 new customers from blue-chip local and multinational companies, increasing revenues by USD 685,000 per year.
Diego Alejandro Tobón Quintero Mba Education Details
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Marketing -
International Economics -
International Marketing
Frequently Asked Questions about Diego Alejandro Tobón Quintero Mba
What company does Diego Alejandro Tobón Quintero Mba work for?
Diego Alejandro Tobón Quintero Mba works for Setup Transformación Digital
What is Diego Alejandro Tobón Quintero Mba's role at the current company?
Diego Alejandro Tobón Quintero Mba's current role is Country Manager | Sales & Marketing Expert | Building Materials/Construction | Entrepreneur Beverage Industry | Travel/Tourism | Financial Services.
What schools did Diego Alejandro Tobón Quintero Mba attend?
Diego Alejandro Tobón Quintero Mba attended Pontificia Universidad Javeriana, Universidad Icesi, Universidad Icesi.
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