MUHS (https://www.muhs.ac.in/) was created by the MUHS Act of 1998 and today has over 622 colleges and Institutions - all in Maharashtra.MUHS created the GeneHealth Lab in Shivajinagar, Pune to provide Molecular Diagnostic tests for the BPL patient's dire need for proper diagnostics at very low prices for Genetic Disorders & Cancer for poor patients - and subsidized through CSR funds from Corporations.Today 1.5 million people are diagnosed with Cancers or benign genetic… Show more MUHS (https://www.muhs.ac.in/) was created by the MUHS Act of 1998 and today has over 622 colleges and Institutions - all in Maharashtra.MUHS created the GeneHealth Lab in Shivajinagar, Pune to provide Molecular Diagnostic tests for the BPL patient's dire need for proper diagnostics at very low prices for Genetic Disorders & Cancer for poor patients - and subsidized through CSR funds from Corporations.Today 1.5 million people are diagnosed with Cancers or benign genetic disorders like neuromuscular dystrophies, Down Syndrome, Sickle-cell Anaemia, Thallasemia etc. These are genetic disorders that could be easily detected with a simple genetic blood test and families could be saved a lifetime of extreme hardship. Show less

Education, Training, Research & Diagnostics in Molecular Genomics/ Genetics.Building a Knowledge-Based Organization “KBO” for patient-centric 'Precision Medicine". Licensing our "Hands-on NGS-based diagnostics" copyrighted course in Oncology, Pharmacogenomics, and NIPT for Healthcare professionals - to Universities, Health Care related Institutions.Contact - WhatsApp +1 408 621 1383 or datta.nadkarni@gmail.com

Interim CMO / VP Marketing Consulting - Delivering rapid, profitable sales growth for 15+ clients. Key Client highlights:- Developed strategic initiatives for rapid, profitable sales growth for 15+ clients. Key Client highlights:- • EYEQUE.COM – CMO role to get product featured on CES and fine-tune the Online promotions• VERAYO – CMO/ BizDev role for StartUp, MIT spinoff (PUF) Technology and RFID ASICs• USAIN.COM - Real Time Predictive Analytics Models focused on… Show more Interim CMO / VP Marketing Consulting - Delivering rapid, profitable sales growth for 15+ clients. Key Client highlights:- Developed strategic initiatives for rapid, profitable sales growth for 15+ clients. Key Client highlights:- • EYEQUE.COM – CMO role to get product featured on CES and fine-tune the Online promotions• VERAYO – CMO/ BizDev role for StartUp, MIT spinoff (PUF) Technology and RFID ASICs• USAIN.COM - Real Time Predictive Analytics Models focused on Retail, Healthcare & Social media• PARTYGAMING.COM – (Online Gambling) Developed launch plan for online gambling brands – eg: Starluck Casino and PartyBingo and PartyPoker. Company went IPO in 2005 for 5 Billion Pounds on the London FTSE.• DOTOGETHER.COM – CMO role for the Fan Engagement & Customer Service Platform on FACEBOOK• TiECON.ORG - Directed marketing for world’s largest global entrepreneurs conference in silicon valley• EYEMAGNET – (DOOH) – Developed Business Plan, fund-raising & alliances for global expansion.• XORIANT - (IT Outsourcing) – Developed website, print collateral and PR (TV and press interviews).• HEADPEDAL - (Online animated eCRM). Launched “Claire” the animated eCRM character for SPRINT. • SOFTSOLUSA – Designed & launched company website within 2 months.• DUVON CORP – Launched SAAS with cloud storage + on-premise hybrid products• RBG ADVERTISING – EVP role to manage existing clients & “pitch” for new clients • MASTERCARD /ACCOUNTNOW – Created/launched TV ads. for prepaid debit cards to “unbanked” customers.Board of Directors or Advisory Council Member: The Commonwealth Club, American Diabetes Association, Asian Business Association, Heart of Humanity.org, TieCon.org, Indiacc.org, F4Freedom.org and several startups.Professor, Strategic Marketing (1993 - Present) – I teach MBA courses in Marketing, Advertising, Internet Marketing & Consumer Behavior at CSU, University of San Francisco, St. Mary’s & UC Berkeley nd Stanford University Show less

Develop & lead brand strategy overall with a focus on media planning, 360° marketing campaign planning, brand activations/experiences, and brand partnerships- in USA and International markets.

The $12 Billion sub. of Zurich Financial Services, 3rd largest US carrier of personal insurance (auto, home, life & commercial)• Developed corporate digital strategy, incl. new ventures/ alliances, Budgets & Profit & Loss. • Directed Corporate Strategic Planning & implemented with cross-functional PMO team from all 9 divisions. • Spearheaded corporate ventures & alliances (evaluated 200+ companies). Resulted in 35 alliances and $400+ million incremental revenues, including alliances… Show more The $12 Billion sub. of Zurich Financial Services, 3rd largest US carrier of personal insurance (auto, home, life & commercial)• Developed corporate digital strategy, incl. new ventures/ alliances, Budgets & Profit & Loss. • Directed Corporate Strategic Planning & implemented with cross-functional PMO team from all 9 divisions. • Spearheaded corporate ventures & alliances (evaluated 200+ companies). Resulted in 35 alliances and $400+ million incremental revenues, including alliances with Blue Cross & Bank of America.• Filed patent for “Operation Restore” a unique $200+ million CRM project, delivering hassle-free claims service to customers. Acquired FARMERS.COM and 1-800-FARMERS, integrating it with CRM & call-centers• Directed Online & Offline Advertising (TV, Print, Radio, Direct Mail, PR, SEO, SEM) and Internal Communications. Directed launch of www.Farmers.com (award winning Company’s flagship B2C site) Show less

Philips is a $30+ Billion global company in consumer electronics headquartered in Amsterdam.• Directed the entire E-commerce Strategy of "direct to consumer" for the WebTV & TiVo Division• Developed strategic partnerships, conducted deal negotiations, set up backend fulfillment operations and on-line cross-marketing with internet Cos - E-Bay, Amazon.com, Yahoo!, Grolier, ThirdAge.com etc.• Directed 1 hour Infomercials & Direct Mail campaigns to achieve 2 million subscribers in 2… Show more Philips is a $30+ Billion global company in consumer electronics headquartered in Amsterdam.• Directed the entire E-commerce Strategy of "direct to consumer" for the WebTV & TiVo Division• Developed strategic partnerships, conducted deal negotiations, set up backend fulfillment operations and on-line cross-marketing with internet Cos - E-Bay, Amazon.com, Yahoo!, Grolier, ThirdAge.com etc.• Directed 1 hour Infomercials & Direct Mail campaigns to achieve 2 million subscribers in 2 years. Show less

Startup Hi-Tech defense (DoD) contractor. - Recruited by CEO, to run business operations, manage contracts, audits, personnel/HR and Profit & Loss functions.- Directed the ECRC (Electronic Commerce Resource Center) for the US Dept. of Defense which helped several small & medium size businesses get contracts.

Developed alliances, created network of 300+ Doctors (Ophthalmologists) and 90+ clinics in 3 states. - Initiated, negotiated & closed agreements with suppliers to create the buying group for the MD offices.

VISIONEXPRESS (Australia, UK, Belgium)Start up, building fast growth, retail optical superstores internationally- achieving $60 million at 20+% profit in 3 years from startup.• Developed worldwide strategic rollout /expansion plan. Pioneered retail super-optical chain launches in in Australia, UK, Belgium, achieving 50 stores, $60 million sales Advertising budgets exceeded $9 Million. • Directed ALL integrated marketing campaigns (TV, print, radio, and direct mail), creative &… Show more VISIONEXPRESS (Australia, UK, Belgium)Start up, building fast growth, retail optical superstores internationally- achieving $60 million at 20+% profit in 3 years from startup.• Developed worldwide strategic rollout /expansion plan. Pioneered retail super-optical chain launches in in Australia, UK, Belgium, achieving 50 stores, $60 million sales Advertising budgets exceeded $9 Million. • Directed ALL integrated marketing campaigns (TV, print, radio, and direct mail), creative & media strategies, building sales 15% per year at 35% lower cost. Show less

World's first one hour service optical superstores, world's largest optical retailer. USA, Canada.Directed marketing & advertising activities during rapid expansion phase - including marketing plans & budgets, forecasting, direct mail, print, TV advertisements - and implementing several company-wide new business initiatives – including vision benefit plans.· Directed innovative new advertising campaigns like "Featherwates”, “Win/Win Glasses in an hour or free" and “One Hour Eyewear… Show more World's first one hour service optical superstores, world's largest optical retailer. USA, Canada.Directed marketing & advertising activities during rapid expansion phase - including marketing plans & budgets, forecasting, direct mail, print, TV advertisements - and implementing several company-wide new business initiatives – including vision benefit plans.· Directed innovative new advertising campaigns like "Featherwates”, “Win/Win Glasses in an hour or free" and “One Hour Eyewear Provider" to boost sales 36% in key markets. Directed cross-functional task force to reverse $500k loss to $180k profit in 3 months in problem market.· Developed system to evaluate all advertising & promotions, improving print redemption rates 43% and generated company-wide saving of $4 million. Total advertising budgets exceeded $40 Million. Show less

Largest marketer & franchiser of soft drinks in India with 75 franchises holding 60+% market share. Developed and implemented innovative advertising, promotion, creative/media strategies for national soft-drink brands- ThumsUp, Limca, Gold Spot, Do-It · Launched 1st Diet?Cola “Do-It” in India in top-8 metro cities. Captured 8% market share in 4 months.· Boosted Orange brand sales 30%, repositioning “Gold Spot” brand in tie-up with Walt Disney’s “Jungle Book”.Brands were acquired by… Show more Largest marketer & franchiser of soft drinks in India with 75 franchises holding 60+% market share. Developed and implemented innovative advertising, promotion, creative/media strategies for national soft-drink brands- ThumsUp, Limca, Gold Spot, Do-It · Launched 1st Diet?Cola “Do-It” in India in top-8 metro cities. Captured 8% market share in 4 months.· Boosted Orange brand sales 30%, repositioning “Gold Spot” brand in tie-up with Walt Disney’s “Jungle Book”.Brands were acquired by COCA-COLA INDIA Show less