Dat Tran Email & Phone Number

Toronto, On, Ca

- Led the design process from concept to implementation of impactful projects: Facebook & Instagram integration; First-party data audience onboarding; Programmatic guaranteed deals; Location audience creation, illumin Support Center, etc.- Collaborated closely with the Engineering team to generate innovative solutions that harmonize user experience with technical feasibility, ensuring optimal product outcomes.- Partnered with UX Researcher to conduct rapid testing sessions, swiftly gathering valuable user feedback and insights to drive iterative design improvements.

- Planned and ran promotional campaigns to increase the number of new users for a financial product of MoMo, which had more than 1 million monthly active users- Collaborated with the product team to brainstorm new features, tested and feedbacked UX/UI- Worked closely with the content team to create content, articles, banners, pop-ups, and social media posts for the app- Analyzed user behaviors, conducted user research, segmented millions of users into small groups, and ran in-app displays (banner, pop-up, notification, etc) to those target users- Took part in partnerships with Heineken, Unilever, Daikin, etc to run a gamification campaign. This campaign attracted millions of users to join

- Planned and executed marketing campaigns for different channels to build brand awareness, educate customers, and impact sales.- Ran external events (Launching new product events, Scientific conferences, Loyal customer meetings, VIP trips) and internal events (Kick-off meetings, National Sales Meetings) - Managed and tracked the marketing budget of different projects.- Managed and allocated branding marketing materials, samples, gimmicks...- Established and ran digital marketing strategy on Social Media for Urgo Medical: Always-on strategy and Digital marketing campaigns- Planned SEO/SEM strategy for Urgo Medical- Built the data collection of consumers which could be used for a long time- Conducted market research about the online behaviors of customers.- Designed prints (brochures, leaflets, standees) and digital products (graphics, animations, videos)

Interactive Media Design

Graduated with Honours

Marketing

Got 5 scholarships from the university for excellent academic achievements