Market Measurement and Performance Tracking:- Execule monthly sales reports based on Retail data for PA countries to keep a consistent standard measurement & tracking of category sales across the region.- Prepared Regionalized and standardized reports for Area level with PA countries in scope for ease of regional consolidation- Monitor and forecast marketing and sales trends using Nielsen Retail Management Services, as well as execute sales/distribution/pricing analysis using this data source.Customized Analysis for marketing measurement and optimization:- Identify and understand problems through forecasting, gap analysis, financial modelling variance analysis, quantitative reporting and statistical analysis- Conduct ad-hoc analysis by request to keep track of category as well as brands performance: brand forecasting, pricing, distribution, etc...- Managing projects, developing project plans, and monitoring business performance.- Work and follow up with internal / agency to ensure progress for external/ internal research

Project Solution Lead:- Join in customized research project management: including planning, set-up, execution in order to approach the project's objective- Directly manage operation within the Sales Force Activation team: progression, data quality, deliverables needed & crisis situations- Act as the key contact point for clients in all deliverables, requests and analysis- Get involved in the proposal stage by identifying opportunities within client portfolio and give inputs in terms of the methodology & optimal budget to win the project- Retailer visit for clearly understanding the marketas well as design the proper methodology for project.Analytical Consultancy:- Equip one-self with analytical capability to be able to perform analysis independently- Deliver fruitful analysis to support client understand the universe landscape, current coverage, competitor landscape, product flows, retailer deep dive understanding & actionable recommendations

- Responsible for Innovation, Market Understanding and Brand Health Tracking businessfor top clients in FMCG sector in Vietnam .- Innovation research ranges from Ideas to Concept Testing, Product Testing, ProductRelaunch/ Line Extension and Product benchmarking. Market understanding includesUsage & Behavior study, Market Segmentation of automotive industry, financial andinsurance companies.- Provided exceptional client service by developingand maintaining trusted client relationships,providing advice and strategic insight to clients as a key business partner.- Act as the key contact point for clients in all deliverables, request and analytics- Key clients include: FMCG companies, Insurance, F&B.