Brian Daugherty Email & Phone Number

Chattanooga, Tennessee, Us

As Content Production Strategist, I create and implement the content strategy for multiple brands which includes the writing, editing, and publishing of website (using a WordPress CMS) and social media content. As part of this content strategy, I use Google Analytics to identify content gaps and then collaborate with print and digital teams to get them filled. I've honed my project management skills as the editorial lead for multiple annual Buyers Guides. These efforts have sparked triple-digit KPI growth and established new revenue streams.·Guided the development of marketing hubs, using Google Analytics for content analysis and collaborating with key stakeholders to create SEO-rich web pages, improving lead-gen efforts by more than 100%·Achieved a 25% increase in e-mail open rates through A/B testing and design improvements·Developed an SEO refresh program on BoatingMag.com, resulting in YOY growth of unique visitors and page views by 18% and 27%, respectively·Project management of four annual Boat Buyers Guides and a Marine Electronics Guide, including sourcing and editing photos and videos and designing and creating 100+ custom pages in a WordPress CMS·Implemented a content creation and publishing calendar, increasing content production by more than 30%

Winter Park, Florida, Us

As Senior Digital Editor, I was responsible for developing content across numerous channels, including websites, social media, e-newsletters and video. I collaborated with editorial and marketing teams to ensure client expectations were met on a variety of project requests. I worked to expand content offerings across multiple brands in order to connect with audiences in a number of new ways.·Led a 31% year-over-year improvement in organic search traffic on SportFishingMag.com as a result of implementing a daily news strategy with SEO-friendly content·Facilitated the implementation of an e-news sign-up strategy based around the highest-performing content pieces which resulted in year-over-year list growth of 560%·Designed and launched BestMarineElectronics.com on a WordPress CMS, including layout and writing on-page text, in collaboration with the development team to connect with an audience of over 600,000 opt-ins·Increase in unique visitors and page views by 20% for SportFishingMag.com and SaltWaterSportsman.com·Improved return visitors by 116% year-over-year with revamped newsletter strategy and an increase in social media posts for Sport Fishing·Reduced overall bounce rate by 10% YOY on Sport Fishing with internal link strategy and improvement in page load speeds·Expanded e-newsletter sends from semimonthly to weekly for multiple brands

Winter Park, Florida, Us

·Increased page views by 43% and unique visitors by 37% year-over-year on BoatingMag.com by creating engaging and SEO-friendly content using data from Omniture and Google Analytics·Boosted natural search audience by 27% on BoatingMag.com·Created the Boating Fail series which helps teach fans and readers about boating safety while consistently pulling in unique visitors from across Boating's social media channels·Launched Boating's Blueprint Web series that gives viewers an inside look at what it takes to build some of the best boats, electronics, gear, and marine accessories·Redesigned Coast Guard partnership website to provide greater visibility for important boating safety content·Managed digital content planning and delivery for Wakeboarding and WaterSki·Expanded social media audiences and referrals through targeted postings and fan interaction·Built weekly e-newsletters with BeePro for Boating, Wakeboarding, and WaterSki·Coordinated content organization with the development team for multiple Drupal and Arc ports

Winter Park, Florida, Us

·Increased page views by 264% and unique visitors by 299% on BoatingMag.com by creating engaging and SEO-friendly content using data from Omniture and Google Analytics·Identified an increase in search traffic around pontoon boats, and created content for that segment which ultimately led to the Pontoon Boat Buyers Guide·Achieved a 100% increase in page views and a 26% increase in unique visitors on YachtingMagazine.com by identifying popular content types and highlighting them in social media and e-newsletters·Boosted natural search audience by 37% on YachtingMagazine.com·Assisted staff education on best practices for posting content using Drupal CMS and Ooyala·Expanded social media audiences and referrals through targeted postings and fan interaction·Created weekly e-newsletters with Dreamweaver, Photoshop, and Silverpop for Boating, Yachting, WaterSki, and WakeBoarding·Coordinated content organization for three Drupal ports

Daytona Beach, Fl, Us

As Information Services Specialist, I worked with travel planners and local business owners to gather event and hotel information for tourists and residents. This included maintaining the website's calendar of events and tracking tourism statistics using a CMS and database management tools.·Prepared hospitality information for potential visitors, current residents, and travel planners·Proofread and edited the Visitors Guide, SSL newsletter, and Executive Update·Maintained calendar of events on DaytonaBeach.com·Tracked tourism statistics for upper management

·Researched Web trends daily and used data to create blog entries·Expanded blog's reach to increase traffic levels exceeding 10,000 visits per month·Backlinked by sites like Deadspin, Sports Illustrated, AOL's The Fanhouse, and Fark

As Marketing Director, I designed marketing materials, including text and layout, for a renovated marina and newly built condominiums with the goal of increasing boat slip rentals and general boat traffic and managed printing of those materials. Also created content for the website, including images and text.·Produced a four-color brochure and rack card detailing marina and condominium amenities·Created marina’s print and online listings for the Waterway Guide·Wrote copy and took photos for use on the website

Mclean, Va, Us

·Sold advertising space in B2B publications·Worked with team members to produce lead lists