I'm a digital content strategist who has helped numerous brands achieve triple-digit growth of key performance benchmarks by planning and producing SEO-friendly articles, marketing hubs, social media posts, and videos in collaboration with multiple editorial teams. I enjoy using my communications skills to build content experiences that entertain and educate diverse audiences.Impactful Content Strategy Achievements:🔸 Generated 31% year-over-year growth in organic search traffic as a result of implementing a daily news strategy with SEO-friendly content on SportFishingMag.com🔸 Boosted return visitors by 116% YOY for SportFishingMag.com with improved newsletter content and targeted social media posts🔸 Created a social media content plan for Boating’s Facebook which boosted engagement by 82% in one yearNotable Content Strategy Skills:• Adept at using analytics to craft SEO-friendly content that resonates with audiences• Buoyant team member who strives to help others succeed• Capable of managing diverse projects across multiple platforms• Diligent problem solver that is able to find the right channel for delivering content• Excellent content planning and production skillsAreas of Expertise:🔹 Techniques:▪️ Content Strategy▪️ SEO Research/Keyword Analysis▪️ Audience Development▪️ A/B Testing▪️ Customer Advocacy▪️ Mentoring/Education🔹 Tools:▪️ Content Management Systems (WordPress, Drupal, Arc)▪️ Adobe Creative Cloud (Photoshop, InDesign, InCopy)▪️ Google Analytics & Search Console▪️ BeePro▪️ Jira▪️ Confluence▪️ Loom▪️ Google Suite▪️ Microsoft OfficeExperience in:🔹 Digital Media🔹 Digital Marketing🔹 Web Content Writing🔹 Newsletter Creation🔹 Video Production🔹 e-Commerce/Affiliate MarketingCore Competencies:🔹 Digital Audience Growth🔹 KPI Tracking & Reporting🔹 Brand Building🔹 Content Creation🔹 Communications Planning🔹 Agile Project Management 🔹 Teambuilding🔸 Interests:I'm also an avid runner so if you want to talk running shoes, gear or training, feel free to reach out!
Listed skills include Social Media, Newsletters, Web Content, Blogging, and 46 others.