Maureen Daugherty, Ms, Rdn, Ld Email & Phone Number

Solon, Ohio, United States

As the Marketing Manager for the Be Well Solutions Dietetic Internship Program, I have the opportunity to lead marketing efforts from strategy to execution, utilizing both my marketing and nutrition/dietetics expertise. ✧ Create, implement, and manage the day-to-day execution of BWS DI marketing plan thatincludes outreach communication with undergraduate/graduate dietetics programs✧ Execute the day-to-day activities for BWSDI.com✧ Lead content strategy and creation across website, email, and social✧ Responsible for the implementation of the BWS DI blog and other SEO efforts✧ Manage relationships with vendors, program partners, and other professional contacts to support marketing efforts✧ Manage BWS DI alumni network, including community platforms, social media networks,and networking events (virtual and on-site)

Solon, Ohio, United States

In this contracted role supporting the Nutrition, Health, and Wellness team, I primarily provided day-to-day support on U.S. market innovation and renovation projects and global nutrition initiatives and commitments. Other responsibilities include the following:✧ Researched nutrition and health topics and trends, performed competitivelandscape assessments, and managed the Food, Pizza, Snacking and Plant-Based nutrient database to remain competitive at point-of-sale.✧ Promoted internal nutrition criteria for the frozen food meals division to advancethe reduction of sodium, sugar, and saturated fat across the product portfolio.✧ Evaluated products against internal and external criteria (FDA Healthy, ADA, AHA,etc.) for nutrition assessments and to support on-pack communications.

Solon, Ohio, United States

In my post-grad internship with Nestle R&D, I supported innovation and renovation projects and promoted health, wellness, and nutrition trends in the organization. ✧ Researched health and food trends in the CPG industry to meet consumer needs✧ Evaluated nutrient values against internal and external criteria ✧ Translated nutrition science for project support and nutrition communications

Cleveland, Ohio, United States

Completed an ACEND accredited dietetic internship program with supervised practice hours in the areas of Clinical Nutrition, Foodservice, Community Public Health, and Wellness Disease Prevention.During my time as a dietetic intern, I had the opportunity to develop my skills as a registered dietitian with the following activities:✧ Created educational materials and handouts✧ Researched and wrote various nutrition-related blog posts✧ Completed results reviews at a biometric screening health fair ✧ Assessed patients in a clinical setting and provided nutrition support for various therapeutic diets✧ Supported community nutrition assistance programs

As the Social Media Specialist, I was primarily responsible for managing influencer relations, ensuring compliance with brand guidelines across global channels, and creating influencer and user generated content. ✧ Lead the influencer program by activating the Vitamix blogger community to aid in site traffic, engagement, and revenue goals✧ Supported the content calendar by creating user and influencer generated content✧ Monitored social activity and provided guidance across global channels (Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc.)✧ Provided industry insights through social listening/monitoring and reportingI also have experience with the following social media tools:✧ Sprinklr✧ Curalate / Bazaarvoice✧ Canva

Cleveland/Akron, Ohio Area

During my time as Social Media Coordinator, I was primarily responsible for managing the social media content calendar and for creating content across all owned channels, including Facebook, Instagram, Pinterest, LinkedIn, and Twitter.✧ Supported the content creation process for Facebook Lives, Instagram Stories, pins, and regularly scheduled content✧ Maintained social content calendar throughout the year to identify key times and trends for content creation✧ Oversaw community management efforts and social customer service team for product and customer support✧ Researched trends and best practices to optimize content and the Vitamix brand on social media

Cleveland/Akron, Ohio Area

As the Marketing Strategy Coordinator, I supported the Vitamix brand in the retail and direct-to-consumer business. ✧ Assisted new product launches through asset and packaging creation as well as launching the products at retail and throughout the direct business ✧ Contributed to the local Vitamix Store Facebook page in page management and content creation of organic and paid social✧ Supported the Affiliate and Corporate Wellness programs.✧ Created sales literature and marketing assets for retail and direct partners for product launches and general support✧ Responsible for the bridal registry program at retail by project managing the creation of assets for select accounts✧ Organized brand management meetings and lead the section of competitor review to better understand activity in the marketplace

Cleveland/Akron, Ohio Area

Assisted the marketing department with day-to-day projects and tasks focused on social media, public relations, international marketing, and the direct business channel.

Cleveland/Akron, Ohio Area

I assisted the Marketing and Sales Departments with various projects. Also, I contributed to the grassroots marketing efforts as well as helping with press nights and other Playhouse Square events.

Master Of Science - Ms, Dietetics And Clinical Nutrition Services, 4.0

Eva Medved Endowed Scholarship for Nutrition and Dietetics - Fall 2020 Dean's List - Spring 2020

Bachelor'S Degree, Marketing, 3.36

Activities and Societies: President of the American Marketing Association, Presidential Student AmbassadorGraduated Cum Laude