Samsung (Electronics America) Mobile/Galaxy -- Mobile Marketing Partnerships; brand, consumer and digital experiences:- The Big Ten + Big Ten Network- Dear Media/Pretty Basic- Dude Perfect- HyoVerse/Genshin Impact- Misfits Gaming- MrBeast, Official mobile VLOG camera- NRG Esports & Full Squad Gaming- Tencent, Level Infinite/Krafton PUBG Mobile- Tribe Gaming- Twitch/Rivals, Official Marketing Partner; +bespoke mobile programming and sponsored creator partnerships

• Managed brand strategy and presence across sports, gaming/esports, and entertainment verticals, activating w/ sponsored properties; day-to-day lead for Twitch, FNATIC (esports), and FIFA World Cup/Qatar ‘22 NFT partnerships.• Leveraged partner assets and channels to increase brand awareness, as well as growth and user acquisition, including partner NFT program marketing/launches, and general product promotions.

Yahoo Sportsbook, powered by BetMGM.Managed affiliate partnership between Yahoo Sportsbook and BetMGM (Yahoo Sports and Yahoo Fantasy) -- responsible for contributing to acquisition and growth through marketing operations and partnership support to deploy optimized campaigns and promotions.Managed robust suite of creative executions and project schedules, across internal and external teams, to ensure timely, accurate, and aligned campaign deployments and product/partnership priorities.CRM tactical alignment and Q/A.Deep campaign and channel performance, analysis and optimization(s), for acquisition+conversion yield; inform and update marketing leadership and stakeholders on campaign performance, plans, and progress towards metrics.Collaborated cross-functionally with marketing channel leads, business, product, engineering, design, communications, editorial, and internal/external creative teams, legal, and events, among others.

Cross-platform (mobile, HD-console, and Esports) advertising products, and sponsorship solutions development -- for commercial media/advertising/sponsorship go-to-market sales enablement, across numerous EA worldwide games-studios::: Delivered addressable media-ad product development, scale, network parity, and subsequent revenue growth -- $5.1m SimCity Build It ads/sponsorship revenue for FY21 (+5% to goal); +19% revenue FY21 to FY20, vs. -18% YoY DAU decline.

Lead strategic planning, sales marketing, contracting and sponsorship activation across eligible EA franchise IP/events (APEX Legends, FIFA, Madden, and RPGs); collaborated with studios and marketing to develop new and innovative sponsorship products and platforms, to drive consumer engagement, and deliver enhanced customer ROIs through traditional/digital media values. :: Brand Partners included: Bose, Coca-Cola, Gillette, Intel, Johnson & Johnson/Kiwi, Mars/Snickers, McDonald’s, Microsoft, Pizza Hut, Progressive, Sony-PlayStation, Starbucks -- as well as league, streaming-broadcast, and marketing partners (Disney, FIFA, Fox Sports, the NFL, and NHL, Snapchat, Twitch, Twitter and YouTube) :: Delivered sizeable Esports Sponsorship sales revenue growth/contributions for the business unit, YoY (+158%, FY18-19), oY (+223%, FY19-20).

Collaborated cross-functionally with Producers and Brand/Marketing teams to develop new Digital Ad-product solutions across EA Global Studios, games and platforms (mobile, HD-console, and Esports) – :: Launched sponsorship platform in collaboration with newly formed Competitive Gaming Division (Esports); produced 360 sponsorships including media, broadcast integrations, branded content, social and event activation, surrounding CGD titles and competitions.:: Developed salable, native ad-solutions across EA games, including mobile-video products, branded/sponsored dynamic content integrations, +marketing amplification of said programs, in-and-around our game communities:- Battlefield- FIFA - Madden NFL ('17-'19)- Madden Mobile- NBA Live ('18-19)- NBA Live Mobile- Star Wars, mobile- UFC Mobile:: Awarded the Global Brand Partnerships business unit's annual 'Inspiration' award (FY'18) -- exhibiting company's Purpose & Beliefs:CreativityPioneeringPassionDeterminationLearningTeamwork

Holistic key-account support; sales-marketing, campaign activation and post-sales management -- :: Planned and managed integrated campaigns with premium sales team; established business cases and developed compelling proposals, to achieve client objectives, through meaningful engagement/mobilization of EA’s audiences.:: Collaborated with Ad Product teams, to develop and execute dynamic, scalable, sponsorship solutions, and go-to-market strategy for said products. Managed custom-content integrations and 360O partnerships, inclusive of retail, marketing promotions, live events, and social/influence network activation.

Digital Media Solutions planning - supporting the Midwest and West coast sales offices, developing digital media plans and RFP submissions, across the EA portfolio of business opportunities, as well as media product evolution, development, and marketing. :: Branded campaign activations across Mobile, Dynamic HD-Console, coded in-Game, Online publisher (Hasbro, Pogo.com and Pop Cap) direct, and Social gaming. :: Performed duties related to creative marketing, sales development, adOps and holistic account management.:: Partners included: Bridgestone, ConAgra, ESPN, Ford, Fox, Gatorade, General Motors, Honda, Hulu, Kellogg's, Lexus/Toyota, McDonald's, NBC/Sports, P&G, Papa John's, Paramount Pictures, Progressive Insurance, Sony Pictures/Entertainment, State Farm, Tim Horton's, Universal Studios,...

Darden Brands

Media Planning/Strategy for the portfolio of Luxottica U.S. retail brands (LeansCrafters, Pearle Vision and Sears Optical). Allocated primarily to Pearle Vision, providing strategy and planning of national campaigns and managing local plans across 115+ U.S. retail marketsLensCrafters Target segmentation strategy in coordination with brand's NEW ('12) momentum and growth opportunity direction.Research and strategy for Sears Optical "key" market analysis for Local planning and activation.

Collaborate with a board of young bucks from the top agencies in Chicago to impact budding ad leaders through professional development, service, and experience.

ABOUTHealthy Monday is a public health initiative founded in 2005 in association with Johns Hopkins University, Columbia University and Syracuse University.Our goal is to end chronic preventable disease in the U.S. by offering people and organizations a weekly prompt to start and sustain healthy behaviors, intentions, actions and initiatives.We work with for-profit businesses and non-profit organizations, with universities, churches and government agencies – to apply marketing best practices to the challenges of public health.

Instructional Assistant for GRA 617: Visual & Interactive Communications, an introduction to the profession of graphic design, for Master's students. Graphics 617 is a practical introduction to graphic design as it applies to the greater professional field. The course includes visual thinking, problem solving, typography, layout and design principles, and art direction through type and image use. The course combines lectures, hands-on moderated lab sections to learn the Adobe CS4 software, and class exercises including blogging. Labs are broken into smaller sections of approximately 15 students headed by an Instructional Assistant (graduate student) in a Macintosh computer lab.