Kate Howells Email & Phone Number

London, Lon, Gb

Cabbages & Roses British Lifestyle Brand and Retailer www.cabbagesandroses.com

BrandingLicensingDistribution MarketingSpecial Projects and EventsBusiness Creation, Development and Planning

- Company set up- Business planning – Creation and development of business models, P&L, budgets- Company structure creation, recruitment and management - Brand definition and creation alongside Creative Director - Brand launch strategy, brick & mortar, online- Establishing IP portfolio, international IP strategy- Oversee day to day operations - Implement internal business systems such as ERP system, contracts, operations, processes- Source, brief and manage third party contractors- Establish relationships with brand ambassadors and relevant contacts, manage relationships

London, Gb

Consultant on the luxury industry in Hong Kong, Macao and China for the Hong Kong UK Trade & - - Investment team - Consultant to British companies seeking to export or build strategic partnerships in the above markets - Hong Kong UK Trade & Investment lead on the GREAT campaign, Central government campaign launched to coincide with the UK Olympics - Liaise with senior members of the British Consulate Hong Kong and manage outcomes across different departments such as Press & Political Affairs- Coordinate with senior members of central government teams, UK Trade & Investment, 10 Downing - Street, British Council, Visit Britain, Foreign and Commonwealth Office- Conceive and execute the Great Week of Creativity - Establish local contacts- Outreach to UK contacts- Create and execute timetable - Responsible for negotiating sponsorship agreements- Responsible for conception of program, timetable and online platform to support the week- Over 30 events across the week with partners such as British Fashion Council, London Design Festival, Mulberry, Li & Fung, Hong Kong Land- Over 80 British companies attended Hong Kong events

London, Lon, Gb

Interim Managing Director - March 2011 - August 2011Director - August 2009 - August 2011Operations & Brand Development Manager March 2008 – July 2011- Responsibility for P&L and annual audit- Inform the Board of Directors & Shareholders on current KPIs, advise on strategy - Ensure strategy agreed with the board is executed effectively - Oversee financial, production, merchandising, online, retail operations, HR and sales teams- Oversee rapid expansion of the company - Work alongside creative director to ensure the brand thrives and remains undiluted across different sales channels- Recruiting 3rd party contractors, briefing, contract creation, negotiation and implementation- Operations - Implement internal company systems across different departments- Oversee set up and changeover of internal ERP system- Staff structure, recruitment, training and development- Business development - Setup and manage wholesale and distribution department- Setup licensing programme including creation of brand guide- Negotiate heads of terms, contract development, work with legal teams- Marketing and online development - Strategic partnerships- Marketing strategy and implementation across internal and external teams- Oversee new website build - Develop social media strategy and implement required processes