Coordination and Account Management for a large roll-out of new co-working office spaces in various European hubs : Berlin, ... for the logistic company Integrated and WeWork.With an industry focus and large experience in contract office furniture, I provide B2B insights, recommendations and project management services in the areas of channel management, process optimization, marketing, and product delivery & installation, across the European region.

Steering the operational marketing strategy in the office furniture business for 50 emerging countries in Central & Eastern Europe, Russia, Central Asia, Middle-East and Africa. • Creating a new showroom in Casablanca • Launched 20 new products: event for 200 dealers, training, communication plan. • Definition of pricing strategy across markets. • Managing the Training Plan (products, sales expertise) for dealers in 50 countries with on-site and webinar training sessions. • Turn-around business & communication plan after closure of Morocco production • Marketing communications: web, extranet, news, local events (Dubai, Alger, Moscow, Prague, …) • Localization of four new ranges of furniture in the factory in Riyadh (Saudi). Market studies and market test, then launch. • Intensive promotion of knowledge and user insight topics to position the Steelcase brand as a premium within the Architects & Designers community.• Business development in South Africa with a local entity and a specific product offering • Initiating new dealers with the concepts of showrooms and branding • Creating an international sales incentive (300 participants, 20 winners) • Conducting a direct multi-cultural team of 7 people (of 6 nationalities) located in 7 different cities. • Managing a budget of 1300 k€.

* Managing a multinational Team of 4 people.• Deployment of an « Express furniture » offering in 12 days and 10 countries. Product selection, marketing tools, factory capacity, pricing & adapted logistics.• Development of product applications for call-centres and meeting spaces.• Annual price list changes: Decision process & implementation. 50 product ranges and 10.000 references in 13 different offerings. 2 million printed pages.• Creation of the company Extranet for Europe: 1 platform, 5 languages, 7 market versions and targeted contents, allowing economies of scale and 24/7 access to products & process info.• Process Unification as part of the post merger integration plan: regrouping 2 brands from France & Germany (Offering, Materials & Finishes, Price-list)• Materials & finishes handling. Develop sales tools (paper, swatches, web). Push innovation and anticipate design trends.• European Key Accounts contracts handling and profitability monitoring.

* Definition of a new architecture for the global offering – multi-brands –in Europe.• Revamping of product codification, pricing rules, transfer pricing.• e-business and CRM : Co-ordination for the on-line process of « Punch-out » web tools for the key accounts who buy on-line through e-procurement on a virtual marketplace. Definition of marketing rules for the product handling in a product configurator.

* Storage product management (cupboards, pedestals, mobile shelving systems). Net turnover in 1999: ~700 Millions FRF. The products beeing produced in 3 factories (France, Uk, Spain) and sold through 200 dealers in Europe.* Market studies, sales analysis, functional product evolutions, price point fixing, profitability monitoring & portfolio optimisation for the European markets.* Project manager for the evolution of the first product line (in sales volume). Coordination of a multinational project team of R&D, & Industrialisation. Marketing actions driving (budget: 900 k FRF), sales tools in 7 languages. Launch & training in Europe in 01/2000.

* Product Manager for the European launch of a new "shelving" Storage product line. Coordination with the product development team in Dortmund/Germany, creation of marketing tools : documentation / technical brochures / multimedia product presentation, market analysis, sales price definition, launch package. Product launch in France: June ‘94 and in '95 in Europe.* Lead the engineering team (3 people) and introduce CAD (computer aided design) to replace the drawing boards : Training, standard working methods, specific software requirements.* Coordination of the layouts production and the order entry. New and easier working procedures.* Technical supervisor for the answer to the public tender document of about 100 Millions of French Francs (National State Library Paris): cheking suppliers, choice of alternatives technical solutions, price negociations, package the final offer document.* Various sales actions for export: in Iceland & Spain.

IT Project Management : PC Order processing system for European dealers. Coordination of the national development priorities. Daily european contacts. Supervising the software development of a german supplier. Software launching, on-site training and hot-line procedures.* Monitoring the developments of a space-planning software running under AutoCAD.* Installation and training at more than 30 clients in 10 different countries. Support to the national CAD representatives and to more than 130 final users. Providing the 2 yearly updates.* CAD consultant for other companies of the group. "AutoCAD Version 12" agreement trainer.* Parallel development in the french, english and german languages. AutoLISP, DataEase.* Active participation for the development of a software project with the american headquarter company.

Topographic works and land reorganisations linked to the land reform and the redeployment of a profitable sugar cane industry.

Use of the INTERGRAPH system piloted by a VAX 751 computer under VMS.* Public presentation of the engineer project : "Conception d'un logiciel 3D de bathymétrie dans un environnement interactif graphique". Application to the digital terrain modeling of the Mediterranean sea.