T-Moods is a social impact and culture change agency providing conscious and empowering narrative explanations. We deliver creative concepts that spark conversation and encourage creative explorationSet the #MOOD

The League: DGM, Inc. is a non-profit organization providing community-based programs and services that uplift, empower and educate young men of color in New York City. Our initiatives amplify culture through the use of fashion, philanthropy, and professional development.• Organized “Greener Lenox” initiative, winning MillionTreesNYC grant,educating over 15+ businesses between 118th- 125th street on community development• Produced two yearly “Greener Lenox” events, acquiring sponsorship fromAdidas, Jimmy Jazz, Rag & Bone, and MMPCIA; supplying volunteers with sneakers, backpacks, and seasonal clothing,• Designed Style & Leadership Conference in partnership with Bronx Community College/CUNY, delivering post-graduate acumen to 30+ seniors• Facilitates the donation of 150+ articles of clothing and School Supplies yearly, through “Elegant for Prom” & School Supply Drive”

Executed a transformative brand strategy, leveraging storytelling and unique customer experiences to drive a dramatic revenue increase from $3.2M to $5.75M within a year.• In collaboration with key stakeholders, iterated and executed the development of a robust digital asset library, comprising marketing, onboarding, and sales materials closely aligned with customer personas and market insights. This initiative proved instrumental in securing a 95% client renewal rate.• Championed the Experiential Media Box campaign, leveraging cross-functional collaborationto design and execute an interactive media experience, securing over 200 district-level leads and achieving a remarkable 3875.24% ROI.

Implemented a user-generated content strategy focused on seasonal narratives, boosting community engagement and driving a 45% increase in social media activity.• Conducted comprehensive market research to refine content strategy, successfully identifying target audiences and optimizing content, resulting in a 30% increase in customer retention.

Transformed London retail spaces into storytelling hubs, enhancing product sell-through rates by 30% through displays that reflect consumer interests.• Oversaw market trend research and performance analysis to refine marketing strategies, bolstering brand dominance within the competitive UK fashion landscape.

Fostered an engaging store culture that attracted high-value, repeat, and celebrity clients, setting a sales record with a single purchase of $42,000• Spearheaded in-store experiences aligning with Rag & Bone's brand values, resulting in a 40% sales increase during events and reinforcing brand loyalty among our target demographic.• Launched a global Employee Spotlight campaign, celebrating personal achievements and cultural holidays, engaging over 1,000 employees and significantly boosting global team cohesion and cultural empathy

Assstisted with styling models for photoshootsContributed Style guide content

Men's Fashion Journalist