A solid content strategy maps the path to a clear business goal, and is especially important in complex industries like healthcare IT, B2B enterprise tech, and climate and sustainability. Multi-faceted, complex problems require detailed maps based on real data. Along with a content strategy based on a audience research, a content audit, competitor analysis, and SEO data, organizations operating in complicated sectors need creative implementation that showcases the humans who create and use the technologies. Following the content plan without excellent writing is like trying to cross the ocean in a rowboat. I help marketing teams in healthcare IT, B2B tech, and climate tech create and implement content strategies that work.
Listed skills include Copywriting, Copy Editing, Content Creation, Writing, and 16 others.