David S. Email & Phone Number

London, Gb

London

London, England, United Kingdom

Working ‘hands-on’ with panel data, helping to identify and deliver impactful insights that deliver growth for Unilever. Building internal and external stakeholder relationships. Collaborating and delivering projects that draw on a variety of sources through collaboration with Nielsen, Kantar and GfK and other agencies.

London

• Bringing strategic insights foward to boost Google & Client businesses. • Responsible for owning relationships with key client teams, industry partners and Google internal partners• Strategic Consultant, managing client relationships and helping Health & Personal Care clients use Google Insights to drive their business. • Managing and leading the execution of the global learning agenda with client + LCS teams and serving as an Analytical Lead.• Pulling an analyzing complex data sets to help identify opportunities for clients rooted in strong data rationale across HPTC businesses•

London

Leading freelance projects in partnership with agencies, start-ups etc. to develop business strategies based on data and research & strategic insights, including:• Primary and secondary research for business strategy development and strategic acquisitions across EMEA markets• Leading qualitative research, e .g . survey design and assessment, interviews, etc. EN-ES-EN translations.• Quantitative research: data analysis for strategic decisions, i. e. use of a range of statistical methodologies, data mining, etc., through use of analytical tools such as SQL, SPSS, R.

London, United Kingdom

Led Tripadvisor’s data offering reporting into its Global Insights Director. Responsible for all Research & Insights activity in EMEA, translating data into key insights for a better business strategy and the search of new business opportunities. Led conversations with key clients helping them establish data-oriented strategies, and outlined brand strategies and studies for their campaigns. Created new data-based products in collaboration with sales and engineering, leading to an incremental growth• Impacted 40%+ of all sales in EMEA throughout the period across different verticals such as finance, retail, travel, F&B by building strong relations with clients • Proposed and outlined 30+ global brand studies, driving approximately +80% revenue uplift• Instigated and created feedback reports for clients globally. This led to them optimising campaigns and adjusting KPIs where necessary to increase revenue• Developed a competitive analysis product which is forecasted to achieve an additional 9M revenue per year

Helsinki Area, Finland

Responsible for research on consumption trends in the Nordic Countries for the release of an annual report by the Ministry of Spain. Responsible for the communication and management of the Spanish brand in Finland and Estonia. Coordinated key marketing actions with the Ministry and the Regional Governments, and implemented new brand policies and key relations with media and institutions• Part of team responsible for optimising marketing campaigns and providing data-based recommendations to the ministry of tourism in Spain. This led to a 7.6% increase in demand and 10% growth in conectivity from Finland/Estonia• Attracted new key media partners in Finland, which achieved increased ROI

A Coruña Y Alrededores, España

Project managing a large volume of projects for key clients, in direct collaboration with key stakeholders in the market (Inditex, BBVA, Santander, etc.), as well as being responsible for budget management• Attracted new incremental revenue by managing over 100+ projects and leading conversations with key clients

Costa Rica

Led a small team, designed & monitored a research project on sustainability for the Caribbean Region aiming for a larger sustainable demand. Responsible for the generation of proposals for the Government of Costa Rica by planning, designing, analysing and reporting key findings and strategies for the region’s development• Implemented new business intelligence processes and quant. & qual. research techniques at the institutution, improving efficiency and delivering faster results• Elaborated the first behavioural research study in the region on brand perception, which won the REDINTUR Award and Extraordinary Distinction to the best posgraduate research project in Spain• Proposed a series of strategical actions to the Ministry, eventually included in the Government’s Sustainable Development Plan for the Caribbean region

Eskisehir, Turkey

Designed and implemented an educative project aimed to improve the conversation skills in English and Spanish languages. Planned, managemed and coordinated student groups.

B. And M.Socsc In Sociology

B.Sc In Physics

B.Socsc In Sociology

M.Socsc In Planning And Management

M.Bus In International Tourism